Howard Davidson, Arlington, MA - The Tonight Show Starring…GE?

1. Kraft Singles Gain Marketing
from Mold-Fighter
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Kraft Singles Gain Marketing
from Mold-Fighter
Kraft’s Singles cheese product slices are set to gain long lasting
marketing points by ditching artificial preservatives, substituting
sorbic acid with natamycin as a mold-fighter.
A pack of Kraft Singles is to real cheese what a bottle of Heinz
ketchup is to ripe tomatoes, a product that amps up everything a
person could want from the source ingredient (acidity and
sweetness in the case of tomatoes; gooey, creamy goodness in the
case of cheese) while eliminating anything that might be the
slightest bit inconvenient (it spoils, it isn’t available all the time,
some ripe cheeses smell like gangrenous feet).
Slide By :- Howard Davidson Arlington MA

3. Well, Kraft is responding to an outcry from
Americans as they fuss and become increasingly
picky about their food’s “naturalness,” scrutinizing
labels, dining at “organic” restaurants, and joining
community supported agriculture groups. Don’t
get me started about how some people feel it’s
fashionable to go gluten-free.
Slide By :- Howard Davidson Arlington MA

4. Last week, Subway said it would remove
azodicarbonamide from its breads, a widely-used
FDA-approved food ingredient, after an online
petition pointed out it was also used in yoga mats.
PepsiCo Inc. last year said it would stop using
brominated vegetable oil in Gatorade following a
teen’s online petition that gained over 200,000
supporters. And after a vegan barista noticed
Starbucks used a red dye made from crushed
bugs, the chain announced it would switch to one
that was tomato-based.
Kraft plans to begin airing TV ads near the end of
February touting that its Kraft Singles cheese
product “begins with milk” and are now “made
with no artificial preservatives.”
Slide By :- Howard Davidson Arlington MA

5. The ads show cartoon cows grazing in a
pasture, with a milk truck driving past the
pasture.
The new Kraft packages, which began
appearing on supermarket shelves in recent
weeks, also come stamped with a red circle
noting they have no artificial preservatives
or flavors. Kraft says its Singles haven’t used
artificial flavors for many years, but that it
just recently decided to advertise that
aspect of the product.
Slide By :- Howard Davidson Arlington MA

6. The ads show cartoon cows grazing in a
pasture, with a milk truck driving past the
pasture.
The new Kraft packages, which began
appearing on supermarket shelves in recent
weeks, also come stamped with a red circle
noting they have no artificial preservatives
or flavors. Kraft says its Singles haven’t used
artificial flavors for many years, but that it
just recently decided to advertise that
aspect of the product.
Slide By :- Howard Davidson Arlington MA