Howard Davidson Arlington MA - UPS is changing its course. A blog post. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. UPS Is Changing Its Course
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Spurred by the various wunderkinds
of digital entrepreneurship, UPS is
now changing its course.
Slide By :- Howard Davidson Arlington MA

3. Once known for their signature brown
truck, the company’s new coat of brand
paint looks more sleek and tries to be hip.
And from what I can tell, the new
marketing strategy isn’t even about
shipping; it’s about being cool. Take the
slogan: it went from “What can brown do
for you?” to “We [heart] logistics”.
Slide By :- Howard Davidson Arlington MA

4. Hotshot millenials don’t want to think
about a clunky old truck slogging through
the mud delivering their products at any
speed. It’s all about a beautiful, seamless
masterpiece of international commercial
movement, or as Ad director Betsy Wilson
described: “a ballet of infinite complexity
played across skies, oceans and borders”.
Yeah, ok.
Slide By :- Howard Davidson Arlington MA

5. Technology rules us all in some way, and
what some are calling the “post
adolescent CEOs” want to hear about
how cutting edge their technology is,
not just its quality.
Slide By :- Howard Davidson Arlington MA

6. The ‘selfie’ ridden millennial
generation has even seeped its way
into the visual of UPS’ ads. Check out
and compare the 1992 images to
today’s. The older one shows a decked
out UPS truck, while the other shows
YOU, a customer
Slide By :- Howard Davidson Arlington MA

7. This pretty radical rebranding also falls
in line with a recently planned reach into
Asia for UPS, which would make their
ballet even more expansive and
intricate.
Slide By :- Howard Davidson Arlington MA

8. A lot of companies look like they’re
getting off their ‘you kids get off my
lawn’ syndrome and starting to listen
to the preferences of millennials. I
guess the more money these
whippersnappers get, the more brands
will be made in their likeness.
You win, hipsters.
Slide By :- Howard Davidson Arlington MA