If you are you happy because you watch commercials? Do you watch commercials because you are happy? If you watch Coca-Cola’s new ad, you’ll see that if you are happy, Coke says you should be moving.

1. If You Are Happy, Coke Says You
Should Be Moving
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. If You Are Happy, Coke Says
You Should Be Moving
If you are you happy because you watch commercials? Do you watch
commercials because you are happy? If you watch Coca-Cola’s new
ad, you’ll see that if you are happy, Coke says you should be moving.
With advertising animation guru Johnny Kelly at the helm, the ad
follows the happy life of a guy who apparently loves to do jumping
jacks…
Slide By :- Howard Davidson Arlington MA

3. …all while a singer in the background ceaselessly repeats the formula line
“I was happy because I was blah-blah, I was blah-blah because I was
happy.” Certainly pounds the ad message right in there. Coke is
integrating a socially responsible “be healthy” message in its “open
happiness” advertising campaign.
Admirable, Mr. Kelly, but you don’t have a winner at the Cannes this
time like you did with Chipotle’s “Back to the Start”. No tearjerker Willy
Nelson cover in the background? No cutesy pill-shaped piggies walking
around on tiny stick legs moving super-fast? Also, what’s with the lovemaking scene:
Slide By :- Howard Davidson Arlington MA

4. If you really want people to slim down, tell them to stop
drinking Cokes every day, though I guess that competes with
your interests a tad. Maybe you can use this random Coke ad
filmed by high school kids in their school gym.
I’ll make sure to be doing jumping jacks the next time I “open
happiness.”
Slide By :- Howard Davidson Arlington MA