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The Social Media Jungle ,[object Object]
 
Remember… ,[object Object],[object Object]
Early Blogs ,[object Object],[object Object]
Original Citizen Journalism ,[object Object]
Someday our tools will probably seem equally primitive.
MEDIA EVOLVES
Death Of JFK The Assassination of John F. Kennedy was a defining moment in television .
Jon Stewart/Tucker Carlson “I won’t be your monkey”
Pundits Predicted ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 3-Screen world ,[object Object],[object Object],[object Object]
What works on TV doesn’t always work on computer ,[object Object],[object Object]
What works on a compuer doesn’t always work on TV ,[object Object],[object Object],Photo credit: http://picasaweb.google.com/wzachry
Consumers dwell in an increasing Multiscreen World:  ,[object Object],[object Object],[object Object]
Who’s Tube? ,[object Object],[object Object],http://www.comscore.com/press/release.asp?press=2223
Nielsen Ratings from 2/4/2008
Budget Discussion ,[object Object],[object Object],[object Object],$$$ $ to $$
3 Screens In Summary ,[object Object],[object Object],[object Object],[object Object]
Social Media Discussion ,[object Object],[object Object],[object Object],[object Object]
Trans-Media and the Heroes Phenomenon
Not Just a TV Show ,[object Object],[object Object],[object Object]
Sponsorship built into the plot
Sprint-sponsored content/contest for next season Hero ,[object Object]
Learning? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Feed the engines ,[object Object],[object Object],[object Object]
The brand that is Chris Brogan or Robert Scoble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
Take-Aways – What Old Media can teach new media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… More takeaways ,[object Object],[object Object],[object Object]
Question
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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