Top 10 Marketing Predictions Final

Top 10 Trends for Interactive Marketers in 2008 Presentation to TIMA By Howard Greenstein President and Social Media Evangelist, The Harbrooke Group [email_address] http://www.harbrooke.com Search I’m Feeling Lucky

Introduction ,[object Object],[object Object]

A Word About Predictions… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Survey from TIMA ,[object Object]

10. Disaggregation of Expenses in Marketing Campaigns ,[object Object],[object Object],[object Object]

Do your clients want to know if you hire outside experts?

How comfortable are you recommending a conversational strategy?

9. Conversational Marketing Takes Off as a Practice ,[object Object],[object Object],[object Object],[object Object]

Conversational Marketing continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Takes Down Reputations ,[object Object],[object Object],[object Object]

Blockbuster Social Ads on Facebook “ I tried to opt out of the advertising. Of course, I can't...”

Saturn Social Ads Feb 6, 2008! >>>

Blockbuster and Saturn Examples ,[object Object],[object Object],[object Object]

Dell Hell 06/01/09 2nd listing on Google!

8. Monitoring and Metrics Becomes Mandatory for Social Campaigns ,[object Object],[object Object]

Dow Jones Insight says: ,[object Object]

Jan 9 2007 Apple unveils iPhone Oct 17 2006 Factiva Insight surfaces iPhone across all media Sept 26 2006 Factiva Insight surfaces iPhone in blogs

Metrics Imply ROI ,[object Object],[object Object],*Strategies For Interactive Marketing In A Recession, Forrester Research, Inc., 2/6/08 and http://blogs.forrester.com/charleneli/2008/02/why-social-appl.html

7. Online Video Gets a Business Model ,[object Object],[object Object],[object Object]

Writer’s Strike Leads People to Online Video ,[object Object],[object Object],[object Object]

More from comScore ,[object Object],[object Object],[object Object]

In December 2007 ,[object Object],[object Object],[object Object],[object Object]

Nielsen Ratings from Last week

Some Stats on Online Video ,[object Object],*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

You Tube Now and 5 years from now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Based on Comscore 3.3B in Dec 07 **Ads currently only on partner videos ***75% of ads were watched in recent tests.

5. Letting Go of Control ,[object Object]

RockYou-Sweeney Todd Created co-branded quiz within the Likeness application titled “Best Johnny Depp Characters” to promote Sweeney Todd debut. Newsfeed Promotion On-page Click-thru to Learn More About Movie Results: ,[object Object],[object Object]

4. Virtual Worlds Get “More Real”

Harry Potter Campaign in Second Life ,[object Object]

Second Life Is Too Hard ,[object Object],[object Object],[object Object],[object Object]

WWE and Habbo ,[object Object],[object Object],[object Object]

The Next Gen of Virtual Worlds ,[object Object]

What kind of new marketing methods are your clients asking for they weren’t asking for last year?

Other…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other…continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2) Approximately how much will you spend on the above items per year?

3. Mobile Gets Agile ,[object Object]

Outdoor Interactive Voting: “Develop a Point of View” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Outdoor Interactive “Develop a Point of View” Billboard

iPhone Users 50X more search requests ,[object Object]

In the Last Few Years Search=$ ,[object Object],[object Object],[object Object]

2. Widgets Change the Location of Your Info/Message to “Anywhere” ,[object Object],[object Object]

Can You Spot the Ad on this page?

Facebook And The Power of Social Applications ,[object Object],[object Object],[object Object],[object Object],Source : Adonomics, Nielsen//NetRatings, Sept 07

MySpace Open(social) to Developers ,[object Object]

Has Google Won the Search Engine War?

1. Google vs. the World ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Chairman of WPP - Google is a “Frienemy” ,[object Object],[object Object],[object Object]

Google your google with google….

Deep inside Google’s Halls… ,[object Object],[object Object],[object Object]

“ Don’t Be Evil” ,[object Object]

Are we looking for salvation from an underpowered model?

That’s a story for another day…. [email_address] http://www.harbrooke.com/ http://www.howardgreenstein.com/ Thank you for your time and attention

Top 10 Marketing Predictions Final

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Top 10 Marketing Predictions Final