How To Web 2010 Conference is going to be the most important web entrepreneurship event for Eastern Europe. The Conference will take place in Bucharest 3-4 November 2010.

1. Eastern European Conference on
Web Entrepreneurship and
Technology
2nd Edition

2. Web Events in Europe

4. Winners @ Web Events in
Europe 2007 – 2010

6. Eastern European insights
 Highly talented people
 Continuous industry development
 Interest in global projects
 Stronger local communities
 Low rate of investment and support organizations

7. Eastern European needs
 Access to first-hand experience and information
 Networking for co-founders and partners
 Access to seed, angel and venture capital
 International exposure for global projects

8. Presenting How To Web

10. How To Web Conference 2010
3 – 4 November 2010, Bucharest
 500 participants
 20 international speakers
 24 presentations and panels
 8 workshops

11. Conference overview
Biggest Web Entrepreneurial Event
in Eastern Europe
 Information based presentations. No sales pitches allowed.
 Regional networking event
 Global exposure
 Added value through experienced entrepreneurs, top
professionals and hands-on experience workshops

12. Event structure
Single-thread 8 Workshops
presentations Networking
mixers
30 min. each Startup corner
Afterhours
parties
20 presentations
4 panels Tech corner

13. Themes
Web services Startup essentials
Mobile web apps Geo-location services
Markets & opportunities European web entrepreneurship
Third-party applications Social games
Cloud computing Web security

14. Speakers

15. The Silicon Valley connection
Loic Le Meur One of the most popular European bloggers and web
Seesmic founder & CEO entrepreneurs, Loic runs on a daily basis Seesmic, a social
communication platform. Furthermore, Loic is the co-
Le'Web organizer organiser of the Le'Web conference in Paris.
Ramu is the founder and CEO of Hi5, one of the biggest Ramu
social networks in the world. Started as a social dating
website, Hi5 is now the number one social network for
Yalamanchi
tens of countries in the world. Hi5 Founder

16. The London connection
Christopher Grew Christopher is THE lawyer many start-ups meet when
searching for VC deals in London. He is a great professional
Orrick
for those who are looking for excellent advice on venture
Partner capital financing and a supporter of the start-up scene.
A long time journalist, Mike is in charge of editing Mike Butcher
TechCrunch Europe, one of the most famous tech blogs in Chief editor
the world. In April 2010 he was named as one of Britain’s TechCrunch Europe
Top 100 “digital power-brokers” by Wired UK magazine.
Alex Van Someren A long time serial entrepreneur with two IPO's in his
resume, Alex now works as a consultant for different UK
Serial entrepreneur
companies and also for UKTI (United Kindom's Trade and
UKTI Dealmaker Investment organisation).

17. The investors connection
Reshma Sohoni Reshma is the CEO of Seedcamp, organizer of the most
CEO Seedcamp popular European start-up contest. She joined Seedcamp
from the Venture team at 3i. Reshma started her career in
investment banking (Broadview) and venture capital
(Softbank).
Katy helps Eden Ventures, one of Europe's top VC company, Katy Turner
identify great web businesses with global potential. Prior to Eden Ventures
working at Eden Ventures, Katy has held a number of
Associate
positions for Orange UK.
Alex Hoye Alex is CEO of Latitude - UK's largest digital marketing firms
in 2009 with an anual turnover of £58.5M. Beeing a serial
Investor, entrepreneur
entrepreneur and angel investor, his background offers a
CEO Latitude range of entrepreneurial, media and internet expertise
matched with global experience.

18. Top 6 Seedcamp winners (1)
Boštjan Špetič Bostjan is the CEO of Zemanta, Seedcamp 2007 winner.
Zemanta has created a 'content intelligence' platform to
CEO Zemanta
automatically enhance content, which can be edited to
make the material 'web ready'.
Juan is the CEO of BaseKit, Seedcamp 2009 winner. Juan Lobato
BaseKit is a next generation web builder tool, enabling the
development of dynamic, rich and functional web sites & CEO BaseKit
web apps quickly & easily – without the necessity to code.
Emi Gal is an entrepreneur, blogger and internet
Emi Gal consultant. Currently he’s the CEO of Brainient, 2009
CEO Brainient Seedcamp winner, an interactive video ad server and he’s
actively involved with various other technology & internet
start-ups.

19. Top 6 Seedcamp winners (2)
Kris Hiiemaa Kris runs ERPLY, an ERP on the web, that includes
comprehensive CRM, accounting, billing and inventory
CEO ERPLY
management for SMEs. Beeing a Seedcamp winner in
2009, ERPLY already attracted $2 milion dollars in funding.
Felix is the CEO of Stupeflix, 2008 Seedcamp winner, while also Felix Fidelsberger
winning Seedcamp as a founder of Toksta. Stupeflix is a web CEO Stupeflix
service that automatically turns user-selected photos and
videos into custom professional-looking music videos.
Vladimir Oane Vladimir is the CEO of UberVU, 2008 Seedcamp winner.
CEO UberVu UberVU organises the social media communication mess
by getting comments, reactions and mentions around a
story from all over the Web, and highlighting the
relationships between them.

20. Top-class strategic partners
Digital PR services Access to the Media partners
provided by Snapshot, biggest european with the most
a McCann PR division startup network important tech
for technology blog in the world

21. Official supporters
Marcin Vladimir Oane Calin Fusu
Grodzicki UberVU Neogen
AdTally, BDM Co-founder Founder
Vlad Stan Scott Rafer Emi Gal
Seedmoney, Lookery Brainient
Investor Co-founder Co-founder
Dragos Ilinca Reshma Sohoni Alex Van
UberVU Seedcamp
Co-founder CEO
Someren
UKTI
Bobby Voicu Dragos Roua Carmen
Blogger, dragosroua.com Ciulacu
entrepreneur Advisor IDG Romania

22. A great venue
Situated in the center of Bucharest, Intercontinental is a 5* Hotel
with impressive conference spaces and high quality rooms and
restaurants.

23. Target participants
Main target
 Occupation: web entrepreneurs, web developers &
professionals, venture capital investors
 20 – 45 years, higher education, living in major cities across
Eastern Europe
Secondary target
 Occupation: online media professionals, IT&C students,
general entrepreneurs
 20 – 45 years, higher education, living in major cities across
Eastern Europe

25. Promotional campaign
International Regional National
Online PR Print and online PR TV, print and online PR
Social media Print and online Print, online and radio
engagement advertising advertising
Viral campaigns Official bloggers Posters & flyers
Local presentations Local presentations

26. Team
Adelina Badea Ioana Ceausu
marketing & PR manager event project manager
adelina.badea@wembrio.com ioana.ceausu@wembrio.com
Raluca Georgescu Bogdan Iordache
how-to-web.net manager evangelist
raluca.georgescu@wembrio.com bogdan.iordache@wembrio.com
Wembrio is a support organization for online entrepreneurship,
entrepreneurs and all those interested in becoming familiar with
the online business and technology scene.

27. Thank you
for your interest!