Overwhelmed by Social Media? Don't know where to start? Here's one way to figure out what it's all about. Hope it helps!

1. Social Media: Let’s Party
Helen Murdoch

2. Business Networking
• Make your mark in a new • Recruit a supplier or
role associate
• Seek out experts and get • Meet prospective new
advice clients
• Learn new ideas, industry • Tell people about your
tips, insider trends business
• Maintain existing contacts • Enjoy the thrill of winning
• Meet new folk with similar new business
goals • Have fun!
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

3. Business Networking
Traditional Networking Online Networking
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

4. Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

5. SOCIAL
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

6. - The Birthday Party
Conversations go back and forth,
round and round Catch up on old times
Family and Friends
Share what’s new
in your world
Always a familiar face
Maybe some Give your opinions
long lost friends Keep up
Announce your
..and everyone can Keep track latest news
bring a guest
Keep in touch Bring a gift
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

7. - The Disco or Night Club
Lots of talk
Lots of people Conversation is LOUD
…some you know,
…some you Topics change quickly
don’t
It can be hard to get a word in
But you all know
Is anyone listening to you?
someone who
knows someone Meet new people
Find out What’s Hot
It’s fun
and What’s Not Connect with friends
It’s exhilarating
It’s fast-moving Get the latest dance moves
Discover the latest bands
Get in with the ‘in-crowd’
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

8. - The Dinner Party
Conversation starts slowly
It’s formal, but friendly
Asking and answering questions
You had an invitation Sounding each other out
Catching up
It’s ‘proper’ …
and manners count Different groups engage in
different conversations
You don’t know everyone
You may find an expert or two
…but you’ve all got
something in common Connect with like-minded people
Bounce ideas around Share your expertise
Widen your circle
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

9. - Drinks in the Pub
Local – wherever you are Where are we meeting?
Friends, mates, acquaintances Have you been to….?
Shall we try….?
What’s ….. like?
What are you up to now?
What’s going on? Did you know…..
Hey, look who’s over there!
I’ve been here 1, 2, 3, 4 times
….lots of times It’s my birthday,
join me for free drinks at….
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

10. (or ) - A Night-in with Friends
Unlimited TV channels Share your videos (or your photos)
Create your own channel
All your favourites
….and so much more Get reviews
Sharing
Choose your topic and Informing
watch a video
Enlightening
Thumbs up or Thumbs down Entertaining Tips and Training
You decide Options and Opinions
How-tos and Demos
Spoofs and Spectaculars
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

11. – Open House
Show off …
your trophies, awards, achievements
Just call in,
I’d love to see you Share …
your news, events, ideas
Mostly family and friends…but Put on …
everyone’s invited your best show
“This is me” - spread the word
Take us as you find us Tell me what YOU think
….but I did clean up first!
Made for sharing
A peep behind the scenes Informative, entertaining, fun
Inspires conversation Encourages action
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

12. Social Media Marketing:
Are you ready to party?
• How to decide what’s best for you
• …and most likely to get results for you
• How social media integrates it into your
overall marketing
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

13. Before the party
• Choose the right one(s)
• Who’s going to be there?
• Be clear about why you’d choose to go
• Check the dress code
• Find out where is it – and get directions
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

14. At the party
• Listen first and mingle
• Make a good impression : Act naturally
• It’s not all about you!
• Check out the food, the drink, the music,
the conversation….
• Play nice and share
• Don’t drink too much!
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

15. After the party
• Say ‘thank-you’
• Offer to help with the clear-up
• Call if you said you’d call
• Invite them back to your party
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

16. Social Media Marketing: Let’s Party
• It’s all about people
• The party goes on…with or without you
• It’s continually changing, evolving
• Everyone chooses to be at the party
• It’s all ‘in public’
• It doesn’t happen on its own
• It doesn’t happen overnight
Come to the Party!
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com

17. Let’s party…
• What are you doing on social media?
• Tell me your biggest challenge
– helen@helenmurdochmarketing.com
• Let’s connect…..
– www.HelenMurdochMarketing.com
– +44 1656 773645
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com