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Switch: How To Change Things When Change Is Hard By:  Chip Heath & Dan Heath 2010
Chapter 1 – Three Surprises About Change Quotables: “What looks like a people problem is often a situation problem.”
Quotables: “For individuals’ behavior to change, you’ve got to influence not only their environment but their hearts and minds.”
The Right Side of the Brain: Emotion Art Music Creativity Intuition “heart” The Elephant
The Left Side of the Brain: logic, language, science and math, “mind”  The Rider
WHO’S  THE BOSS?
It’s exhausting trying to keep an elephant in line.
Quotables: “What looks like resistance is often lack of clarity.” Hoo boy I sure hope the big guy knows where we are going I guess we should have stayed on the path It’s not up to me, I am just doing my job. Where are we going?
Key Points Chapter 1: 1.Direct the rider 2.Motivate the elephant 3.Shape the path
Chapter 2 – Find the Bright Spots Quotables: “Find out what’s working and how you can do more of it.”
What is the ratio of time I spend solving problems to the time I spend scaling successes?
Chapter 3 – Script the Critical Moves Quotables: “Find out what’s working and how you can do more of it.”
Chapter 4 – Point to the Destination Quotables: “Give direction to the Rider – both a start and a finish.  Send him a destination post card.”
Chapter 5 – Find the Feeling Quotables: “Trying to fight inertia and indifference with analytical arguments is like tossing a fire extinguisher to someone who’s drowning.” Analyze Think Change
Chapter 6 – Shrink the Change Quotables: “…when people make choices, they tend to rely on one of two basic models of decision making: the consequence model or the identity model.”
Chapter 7 – Grow Your People Quotables: “When you engineer early successes, what you are really doing is engineering hope.  Hope is precious to a change effort.  It’s elephant fuel.”
You are a certain kind of person, and there is not much that can be done to really change that. No matter what kind of person you are, you can always change substantially. You can do things differently, but the important parts of who you are can’t really be changed. You can always change basic things about the kind of person you are.
Chapter 8 – Tweak the Environment Quotables: “Tweaking the environment is about making the right behaviors a little bit easier and the wrong behaviors a little bit harder.”
Chapter 9 – Build Habits Quotables: “The habit should serve the mission.”
Chapter 10 – Rally the Herd Quotables: “When you are leading the elephant on an unfamiliar path, chances are its going to follow the herd.”
Chapter 11 – Keep the Switch Going Quotables: “Change isn’t an event, it is a process…..  A long journey requires lots of mango.”

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Book Synopsis: Switch

  • 1. Switch: How To Change Things When Change Is Hard By: Chip Heath & Dan Heath 2010
  • 2. Chapter 1 – Three Surprises About Change Quotables: “What looks like a people problem is often a situation problem.”
  • 3. Quotables: “For individuals’ behavior to change, you’ve got to influence not only their environment but their hearts and minds.”
  • 4. The Right Side of the Brain: Emotion Art Music Creativity Intuition “heart” The Elephant
  • 5. The Left Side of the Brain: logic, language, science and math, “mind” The Rider
  • 6. WHO’S THE BOSS?
  • 7. It’s exhausting trying to keep an elephant in line.
  • 8. Quotables: “What looks like resistance is often lack of clarity.” Hoo boy I sure hope the big guy knows where we are going I guess we should have stayed on the path It’s not up to me, I am just doing my job. Where are we going?
  • 9. Key Points Chapter 1: 1.Direct the rider 2.Motivate the elephant 3.Shape the path
  • 10. Chapter 2 – Find the Bright Spots Quotables: “Find out what’s working and how you can do more of it.”
  • 11. What is the ratio of time I spend solving problems to the time I spend scaling successes?
  • 12. Chapter 3 – Script the Critical Moves Quotables: “Find out what’s working and how you can do more of it.”
  • 13. Chapter 4 – Point to the Destination Quotables: “Give direction to the Rider – both a start and a finish. Send him a destination post card.”
  • 14. Chapter 5 – Find the Feeling Quotables: “Trying to fight inertia and indifference with analytical arguments is like tossing a fire extinguisher to someone who’s drowning.” Analyze Think Change
  • 15.
  • 16.
  • 17. Chapter 6 – Shrink the Change Quotables: “…when people make choices, they tend to rely on one of two basic models of decision making: the consequence model or the identity model.”
  • 18. Chapter 7 – Grow Your People Quotables: “When you engineer early successes, what you are really doing is engineering hope. Hope is precious to a change effort. It’s elephant fuel.”
  • 19. You are a certain kind of person, and there is not much that can be done to really change that. No matter what kind of person you are, you can always change substantially. You can do things differently, but the important parts of who you are can’t really be changed. You can always change basic things about the kind of person you are.
  • 20. Chapter 8 – Tweak the Environment Quotables: “Tweaking the environment is about making the right behaviors a little bit easier and the wrong behaviors a little bit harder.”
  • 21. Chapter 9 – Build Habits Quotables: “The habit should serve the mission.”
  • 22. Chapter 10 – Rally the Herd Quotables: “When you are leading the elephant on an unfamiliar path, chances are its going to follow the herd.”
  • 23. Chapter 11 – Keep the Switch Going Quotables: “Change isn’t an event, it is a process….. A long journey requires lots of mango.”