CircleBuilder - Howard Brown\'s presentation at The Society Of Church Consultants / Great Commission Network - Best Practices In Social Media for Churches and Ministries 11-09-10

Social Media Best Practices
“The Good, the Bad and the Crazy”
© 2006-2010, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
Howard Brown
CEO, CircleBuilder Software, LLC

The largest social network in the world is?
1.) Twitter
2.) Facebook
3.) LinkedIN
4.) None of the above

The Largest Social Network is?
• Christianity – est 2.6 billion / 5 million
churches worldwide
• Islam – est 1.8 billion – fastest growing
religion via birthrates
• Hinduism – est 1.3 billion

Social
Media
Web 2.0
Viral
Marketing
Digital / Interactive
services
Spread like wildfire /
2 people tell 2
people
Conversations /
communications
onlineDigital

Digital communications - everywhere
• Email
• Texting
• IM
• VOIP
• Community
• Commerce
• Content
• Blogging
• Intranets
• Mobile Apps
• Audio
• Video
• Chat
• Discussion
• Surveys
• Gaming
• Contests
• Education
• Navigation
• Coupons

The Modern Day Marketplace
• Digital Communications are Vital to the Church today and in
the future
• Resources and strategy must be developed in order to
reach core committed and unchurched
– Over 600 million on Facebook for connecting, photo
sharing, conversing, game playing and much more
– Just under 200 million using Twitter for broadcast
– Over 100 million using LinkedIN to connect for business
– 250 million logging into YouTube to watch a video
– 6.1 Trillion SMS Text Messages sent in 2010
– 100 million playing Farmville, Mafia Wars, Call of
Duty…

9© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010 9
Mobile and Smart phones are the wave of the today and the future

Who is your audience?
Core committedCore committed
Next GenNext Gen
SeniorSenior
VisitorVisitor
SeekerSeeker

Church communications
• Americans are exposed to about
3000 advertising messages/day.
• Corporations spend $620 billion
yearly to get us to buy products.
How can
youcompete?

Pain points – growing a church?

What’s the best way to connect?
Text
msg
Internet
Print Phone
Mail
Posters
& Flyers
Email
Different
people need
different
methods.
And many
require more
than one
method!

TraditionalTraditional
“Touch points” build community
InteractiveInteractive

Maximizing Your Touch Points
Interactive RSVPs,
Feedback & surveys
Interactive RSVPs,
Feedback & surveys
Event & Volunteer
Matching
Event & Volunteer
Matching
Custom weekly emailCustom weekly email
Audio and Video
Podcasting
Audio and Video
Podcasting
Cell phone
text messaging
Cell phone
text messaging
Viral Marketing
“tell 2 friends”
Viral Marketing
“tell 2 friends”

17
Awareness
• Visibility
• How do I find
your church
and join in
your
community?
Understanding
• Church
• Mission
• People
• Purpose
Action
• Participation
• Joining
• Come grow
• Invite friends
• Small Groups
• Ministries
Caring
• Addiction
• Counseling
• Salt and
Light
• Celebration
• Good deeds
• Prayer
Serving
• Disciples of
Christ
• Service
• Volunteer
• Giving
Touch Point Ministry
© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010

55
Online kingdom – “church space”
Sign inSign in
• www.CircleBuilder.com
• Integrated “mash up” with existing site
• Social Media Connect via FB, Twitter...
• Single sign-on for subscribing churches
www.welovecentral.com

Research and Plan a social media
strategy featuring digital
communications
Look at other churches and
ministries. Copy them. Contact
them. Ask the flock what they want.
Please create a community at
www.circlebuilder.com and let us
know how we can help. Share best
and worst practices with us

How will you
measure
success?

Good news needs to be told…
It’s not all about this… It is still about this…

Be BlessedBe Blessed
AndAnd
Be ConnectedBe Connected

CircleBuilder Software LLCCircleBuilder Software LLC
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
Howard Brown
Co-Founder and CEO
howard@circlebuilder.com
248-770-3191
Howard Brown
Co-Founder and CEO
howard@circlebuilder.com
248-770-3191
www.circlebuilder.com

CircleBuilder - Howard Brown\'s presentation at The Society Of Church Consultants / Great Commission Network - Best Practices In Social Media for Churches and Ministries 11-09-10

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