2009 Portfolio Presentation

2. I am a ten year design veteran in search of an in-house, agency or contract position.
I have experience working in various industries from vinyl graphics to print advertising to in-
house marketing. I am organized and work comfortably with deadlines either
independently or with in a group. I am fluent in Adobe Creative Suites and have
experience in Microsoft Office software such as Word, Excel and PowerPoint.
I am looking for a position offering an opportunity to grow and learn creatively, personally
and professionally. I hope that you will consider contacting me for a position or your next
freelance project.

3. SOFTWARE
Adobe Creative Suites
Microsoft Office
OPERATING SYSTEMS
Microsoft XP
MAX OSX
SKILLS
Branding
Print design
Magazine layout
Web design
Illustration
Digital Photography
Video Editing

4. Vanity Independent Creative Design
8.2008 – Present
Spartanburg | South Carolina
Industry: Graphic Design
Independent Visual Artist
The Palladian Group
12.2007 -– 8.2008
Spartanburg | South Carolina
Industry: Marketing and PR Services
Creative Department – Art Director
Horschel Brothers Precision
4.2007 – 10.2007
Springville | New York
Industry | Manufacturing
Title | Marketing Director
H&K Publications
Metro Community News
4.2000 – 4.2007
Springville | Cheektowaga |New York
Industry | Newspaper / Print
Title | Graphic Designer
Vinyl Signz Plus
7.1999 – 4.2000
Chaffee | New York
Industry | Automotive / Advertising
Title | Graphic Artist

5. Black and
white display
ads
Branding
KIP Connections LLC
I was contacted by Suzanne Kiefer in Dallas, Texas
regarding the development of her new companies’
brand. She had just gone into the IP business and
didn’t have so much as a logo. I created a concept
and designed everything from her logo to her print to
her website design. I enjoyed working on this project
so much because the client allowed me a lot of
creative freedom while giving out very good

6. Color display ads –
published in 20+
publications
monthly
Branding
Paw Pages
Among the most fun was this project. A pet directory
due to be unleashed on South Carolina sometime in
the near future. Again, I created the concepts and
designed the logo, brochures, sample publication
and website as well as developing the preliminary
text. This project is one that I eagerly look forward to
continuing.

7. Catalog cover
concepts
Magazine Layout
Men of Distinction
Glenn Springs Academy boy’s home in Pauline,
South Carolina launched it’s first annual
fundraising gala in May 2008. Twenty five of the
area’s most successful men were nominated
and appeared in the limited print publication
along side South Carolina’s own Governor,
Mark Sanford. I laid out the entire magazine
from photos to copy to advertisements and
beyond. I worked closely with the
photographer and edited photographs of the

8. Ad campaign and
invitation for
groundbreaking of
remodeled emergency
room.
Print Campaign
Mary Black Health System
As creative director at The Palladian Group
one of my favorite projects was the
campaign for a local hospital’s
groundbreaking on a renovated ER facility.
Many concepts were thrown around and
finally this light, family oriented campaign
was chosen. Included were ads, a 12x12
direct mail invitation and many other

9. Identity for pet clothing
line – web design,
display ads, packaging
and catalog concept
Catalog Layout
American Metric Corporation
One of the great parts of working
independently is that you can work for as
many different clients as you can juggle. I
loved this project because I felt there was
so much room for improvement in their
printed pieces. I really wanted to blow
them and their customer’s away. I think I
accomplished my goal and got a pretty

10. Web Design and
Programming
My first attempt at web design was in
2007 when I redesigned Jaybrake’s
website in a mere two weeks. It’s been
updated again since then but it was
the catalyst that sent me into the great
beyond of web design. It wet my
appetite and got me very excited
about all the design possibilities out
there. My favorite projects are the ones
You can view my finished work by clicking on a client name.
KIP Connections LLC | Design and Programming
Innovative Roofing Inc | Design and Programming
Congaree Capital Development LLC | Design
SCNRS | Design
SJWD Water District | Design

11. Logo development of four separate clients.
Digital Photography, Photo Editing and Original Artwork
On the next few pages you’ll see various photography and artwork I’ve produced over the last ten years. When I get a chance to
paint I work mostly in watercolor, pastel and oil but there’s soft spot in my heart for black and white photography and photo
manipulation. Enjoy!
See the online portfolio at
www.VanityAsArt.com

12. Various freelance projects –
special occasion invitations,
wine label, web banners,
display ads and large display banner design.

14. Thank You for taking the time to consider my portfolio.
I hope we can work together in the very near future.
Heather M. Schiefer
creativity@vanityasart.com
864.285.0982