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Social Media And You: Marketing Towards a Successful Start-Up
- 1. Social-Media and You: Marketing Towards a Successful Start-UpBy: Heidi A. Sheppard
- 3. Don’t drink too much and scream “Everyone buy my product!” before getting to know them.
- 4. Listen more than you speak.
- 5. Make friends because you want a lasting relationship, not for something tangible in return.David Meerman Scott. Author of “The New Rules of Marketing and PR”
- 7. Find your most enthusiastic customers and “supercharge” their word of mouth power!
- 9. Age group
- 10. Location
- 12. How they use the Internet and social-mediaKnowing this information can save you time and money!
- 14. Learn from them
- 15. Share ideasRemember to stay ahead of the game… and be yourself! Professor Julie Frechette Social-Media and Marketing Clark University
- 16. The Client: Professional Photographer Kelli Ruggere Business: TailChaser Photography
- 17. Now on Facebook and Twitter /TailChaserPhotography @TailChaserKR
- 19. Traditional PR Strategies Don’t forget social-media might not reach everyone!
- 20. The Customer is Always Right! “A brand is no longer what the company says it is. It’s what their customers say it is.” – Success Secrets of Social Media Marketing Superstars.
- 21. Final Thoughts Whatever you do…“Be Seen. Be Heard. Be You.” - HS Good Luck!
- 22. Works Cited/Delicious Bernoff, J. and Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, Massachusetts: Forester Research, Inc. Scott, D. M. (2007). The New Rules of Marketing and PR. Hoboken, New Jersey: John Wiley and Sons, Inc. Meyerson, M. and Rozgonyi, B. (2010). Success Secrets of Social Media Marketing Superstars. U.S and Canada: Entrepreneur, Inc. http://www.delicious.com/heidisheppard