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Personal Branding 101 Undergrad Lunch Discussion

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Institute for Systems Biology
Institute for Systems Biology

This talk was given to a group of undergrad interns at the Institute for Systems Biology in Seattle.

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Personal Branding 101 Undergrad Lunch Discussion Aug. 10, 2012 Presented by Hsiao-Ching Chou
What’s Personal Branding? It’s how you market yourself so that you stand out in a crowd. aka: How to get a j-o-b.
What’s Marketing? It’s how you present yourself and your skills to be appealing to your intended audience.
Discover Your Brand • What are your immediate goals? • What’s your vision or BHAG? • What are skills and strengths? • How can you contribute to the conversation? • What makes you unique? • What’s your voice and personality? • What’s your design sensibility? • What are your signatures?
Are You Google-able?
Marketing Platforms • Resume and cover letter • Web site and/or blog • LinkedIn • Twitter • Facebook • Google Plus • YouTube • Instagram • Pinterest • Articles, publications
5 Keys to Success • Good writing • Sharp images/graphics/video • Diligent networking • Smart sense • Attention to detail
Must Haves • A proper head shot • Bio – short, medium, long • Tools: computer, camera, editing programs • Basic proficiency in social media tools • Initiative and the ability to react • Network of friends
You Are ’Net Natives • You need a digital trail • Your brand is your digital uniform
Questions?

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Personal Branding 101 Undergrad Lunch Discussion

  • 1. Personal Branding 101 Undergrad Lunch Discussion Aug. 10, 2012 Presented by Hsiao-Ching Chou
  • 2. What’s Personal Branding? It’s how you market yourself so that you stand out in a crowd. aka: How to get a j-o-b.
  • 3. What’s Marketing? It’s how you present yourself and your skills to be appealing to your intended audience.
  • 4. Discover Your Brand • What are your immediate goals? • What’s your vision or BHAG? • What are skills and strengths? • How can you contribute to the conversation? • What makes you unique? • What’s your voice and personality? • What’s your design sensibility? • What are your signatures?
  • 6. Marketing Platforms • Resume and cover letter • Web site and/or blog • LinkedIn • Twitter • Facebook • Google Plus • YouTube • Instagram • Pinterest • Articles, publications
  • 7. 5 Keys to Success • Good writing • Sharp images/graphics/video • Diligent networking • Smart sense • Attention to detail
  • 8. Must Haves • A proper head shot • Bio – short, medium, long • Tools: computer, camera, editing programs • Basic proficiency in social media tools • Initiative and the ability to react • Network of friends
  • 9. You Are ’Net Natives • You need a digital trail • Your brand is your digital uniform