HSMAI Los Angeles - 1/2-Day Social Media Marketing & PR Workshop 6/21/11 at Holiday Inn LAX.

1. Module IV Location-Based Services

3. Social Check-Ins Group Buying Websites Flash Sales in Travel Table of Contents

4. THERE’S A NEW CHECK-IN AROUND TOWN!

5. Location-Based Services In March 2011, 16.7 million U.S. mobile subscribers used location-based "check-in" services on their phones -

6. Who’s Checking In?

7. How it Works... Check-In Add Photos Give Tips

8. Stand Out from the Crowd There are three ways that users can discover your Special with Foursquare:

9. Los Angeles Hotels on Foursquare

10. Getting Started https://foursquare.com/business

12. Your most recent visitors

13. Your most frequent visitors

14. Gender breakdown of your customers

15. What time of day people check in

17. Foursquare Specials (Cont.)

18. One Step Further…

19. FLASH SALES IN TRAVEL

20. A Steal of a Deal...

21. Living Social Escapes

22. SniqueAway

24. New way to fill rooms during off peak seasons

26. Deal that is presented to your property

28. Any Questions?