This is a basic presentation on how to use Twitter in your small business. If you are unfamiliar with Twitter, this presentation will walk you through the basics. We also cover strategies to attract followers and increase engagement on the network.
2. Why Tweet?
Twitter Will Be More Valuable Than
Facebook, Says Industry Expert
Why Twitter Is a Big Win for Small
Businesses
Why Twitter is great for small business
Twitter Beats Facebook (And
Everyone Else) As The Most Popular
Social Network Of 2011
(c) ASBTDC 2012 All Rights Reserved
7. Anatomy of a Tweet Name & Twitter handle of
the person posting
A retweet from KenE3C
Hashtag to categorize the
tweet
Options:
Reply – sends a message back to the author of the tweet
Retweet – sends the message to all of your followers
Favorite – saves the tweet in your favorites folder
(c) ASBTDC 2012 All Rights Reserved
You’ve probably seen headline after headline touting the power of social media, and Twitter in particular. In particular, it’s one of the best ways to connect directly to your customers. Twitter is a powerful marketing and research tool, if used properly.
You can see here, compared to Facebook, Twitter is the better option in terms of fan behavior. Twitter followers of your brand are more likely to buy from you as opposed to your Facebook fans. They are also more likely to recommend your to their networks.
43% use their phone to access Twitter, vs. 37% from 2011. via Hubspot
The breakdown of a tweet. Identify and explain each section of the tweet to the audience
Information is flying fast on Twitter. Your followers are interested in a variety of topics, and you can help inform them more about your business, yourself, your industry, your town… ANYTHING. The key to remember is that it’s a conversation….so don’t dominate with “I” or “We” statements. Ask questions, too.
It will be important to respond to as much as possible, especially in the early days. That is one of the top reasons people will follow a brand on Twitter. It’s a much more intimate conversation that can take place, and the real kicker is that it can be real time… Since you will be small, your followers will almost expect intimacy in the twitter relationship…they likely know you personally! Besides…if the big guys can do it, you can too!... NEXT SLIDE
McDonald’s follows over 10,000 people and has over 460,000 followers. If THEY can do one-on-one special service via Twitter, YOU CAN TOO. STOP HERE and bring up Twitter. Walk attendees through the site; show them how to move around. EXERCISE Hand out cards to attendees with Twitter handles of businesses with good accounts. Have attendees visit the Twitter pages for each business on their card, go through the account and analyze what that business is doing on Twitter. What is their objective? How are they interacting with their audience? Who’s their target? Can you identify any best practices tips? Lead discussion among attendees and bring up some of the top twitter accounts on the projector so all can see.
Adding followers to your Twitter account takes time. Don’t expect to announce your Twitter name and have an immediate following of 500 people. Use every resource available to you…. just about all media outlets can connect to your Twitter account. Push it! follow others that are leaders in your community & industry… SEE NEXT SLIDE
Tweepz: allows you to search a location (city/state) and see registered Twitter users from that place… businesses & people.
