SEO Social Media Email Spring 2011
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SEO Social Media Email Spring 2011
- 1. Social Media, Email and Search Engine Optimization How each of these marketing tools feed each other and make you more successful Continue the learning via Twitter #CTCTSocial or #socialmedia Follow @Htoby, @azurecollier or @ConstantContact Copyright © 2011 Constant Contact, Inc.
- 4. Engagement Increases Referrals How often do your customers use the following platforms to share information about products, brands, sales or stores? 58% 53% Consumers who are brand advocates, meaning they habitually share information about products they use, are far more likely to share product data online than non-advocates, according to research from marketing network BzzAgent (2011). Copyright © 2011 Constant Contact, Inc.
- 13. Sharing Is The Cool New Thing 75% of people are likely to share content they like online with friends, co-workers or family … .49% do this at least weekly *Chadwick Martin Bailey Consumer Pulse 2010 (n= 1504) Copyright © 2011 Constant Contact, Inc.
- 14. You Tweet and Readers Share Copyright © 2011 Constant Contact, Inc. What you share : Post on your Twitter account. What your reader shares : This feature helps your audience share your email with their social media connections. Make sure your readers can share your email on their social media pages. What your reader shares : When they click, a link to your email will appear in their Facebook news feed and can be seen by their network.
- 15. Keep it going … Copyright © 2011 Constant Contact, Inc. Customize the message for each site Publish & share your newsletter Use Simple Share to promote your content on your Facebook and Twitter accounts at the same time
- 21. Email Engagement = Social Media Engagement Copyright © 2011 Constant Contact, Inc. -eMarketer- Subscribers, Fans and Followers 6/2010 If someone opts into your email, odds are they will engage with you in social media. Communication Channel 18 to 24 years 25 to 34 years 35 to 44 years 45 to 54 years Email Marketing 95% 96% 93% 96% Facebook 54% 47% 36% 32% Twitter 9% 8% 6% 4%
- 47. Keep The Communication Cycle Going Copyright © 2011 Constant Contact, Inc. Remember email is the base that drives the content to feed social media and SEO. Social media and SEO bring you more exposure and grows your list. Email closes the deal and nurtures the long-term relationship. Social Media; Blogs, Search Engine Optimization- General interest in your organization/services Email Newsletters- Deepen and nurture the relationship Email Promotion- Benefits and closing the sale Testimonials, Feedback and Referrals Feeding Content
- 59. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
- 61. Want more details on social networks? Copyright © 2011 Constant Contact, Inc. Dave Gowel of Clearly Creative [email_address] www.clearlycreative.net
Notes de l'éditeur
- Engagement = higher deliverability rates, more conversion, deeper brand and customer loyalty= increase revenue
- In March, Kraft asked people to tweet about Mac & Cheese and they would turn the tweets into commercials. Here’s a screenshot of one of the ads. It was inspired by a tweet that said “I don’t joke about mac and cheese.” The commercial was about a ninja that invades a break room to steal an office worker’s mac & cheese. He’s got a sword and in this shot you see the view through the ninja mask.
- According to CMB……we are sharing content with each other at volumes and frequencies like never before
- Use this data to plan your strategy – guide your content and the tools you use