Frédéric Colas led a project interviewing Chief Marketing Officers from various major global companies such as L'oreal, Unilever, AB InBev, and Facebook about the impact of the digital age on their personal and professional lives. The project gathered insights from CMOs including those at Telstra, Four Seasons Hotels, AB-InBev, and Unilever to understand how digital transformation is affecting marketing leadership.

1. A project led by
Frédéric Colas
with the support of :

2. Interview the CMOs, the real decision makers,
about the impact of the digital age
on their personal and professional lives
Here are some early learnings…

3. • L’oréal • Unilever
• AB InBev • Pernod-Ricard
• Intel • Fullsix
• Fiat • McDonald’s
• Revlon • Facebook
• Naked Comms • Disneyland Paris
• Nokia • P&G
• Levi’s • General Mills
• Four Seasons • Yum Brands !
• Telstra • Essilor

4. David Fischer, VP Sales and Operations worldwide, Facebook

5. Keith Weed, CMO of Unilever Worldwide

6. Joao Ciaco, VP Marketing of Fiat, Latin America

7. Mark Buckman, CMO of Telstra, Australia

8. Susan Helstab, CMO of Four Seasons Hotels, Worldwide

9. Susan Helstab, CMO of Four Seasons Hotels, Worldwide

10. Chris Burggraeve, former CMO of AB-InBev and president of the WFA

11. Keith Weed, CMO of Unilever Worldwide

13. CMOWORLDTOUR.COM
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