Eric Chemouny
SVP EMEA
hybris SAP Customer Engagement & Commerce
FUTURE OF CRM & DATA
Relever le défi de
l’omni-canal et d...
Source : Nextopia
DES ACHETEURS SONT
PLUS SUSCEPTIBLES
D’EFFECTUER LEURS
ACHATS EN LIGNE SI ILS
SONT EN MESURE DE LES
RECU...
SOURCE: Forrester Wave Customer Service Solutions
2014
LA MAJORITE DES
ENTREPRISES EST INCAPABLE
DE GERER LE PARCOURS
D’AC...
LES FRONTIERES
ENTRE LES
DEPARTEMENTS
SONT DE PLUS
EN PLUS FLOUES
LES FRONTIERES
ENTRE
L’EXPERIENCE
PHYSIQUE ET
DIGITALE SONT
DE PLUS EN PLUS
FLOUES
 Développé sous hybris Commerce
 60 pays
 Plus de 320 boutiques
 250,000 clients unique visitent la
boutique en ligne ...
[HUBDAY] SAP,    Relever le défi de l'omnicanal et du temps réel
[HUBDAY] SAP,    Relever le défi de l'omnicanal et du temps réel
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[HUBDAY] SAP, Relever le défi de l'omnicanal et du temps réel

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Eric Chemouny, Senior Vice President EMEA chez Hybris (une entreprise du groupe SAP) estime qu’encore trop peu d’entreprises ont intégrer l'importance du décloisonnement des différents silos, canaux qui les composent. Aujourd'hui, 44% des acheteurs sont plus susceptibles d’effectuer des achats en ligne s’ils sont en mesure de les récupérer directement dans le monde physique. Il y a donc un réel enjeu à la fluidification des interactions entre monde physique et virtuel. La data apparaît donc comme une opportunité pour les marques d'engager le consommateur quelque soit le canal utilisé du tunnel d'achat, et de le suivre tout le long de son cycle de vie afin de maximiser les chances de conversion. Découvrez les avantages de la mise en place d'une stratégie marketing personnalisée et omnicanal avec l'intervention d'Éric Chemouny.

Retrouvez l'ensemble des interventions sur le Replay : http://goo.gl/7jxmiW

Publié dans : Données & analyses
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    06.08.2013: Next week will mark a major milestone in the hybris usage at Nespresso, once France goes live on hybris. As you may know, many markets are still running on old implementations, internally called Nesclub1 and over time they have been migrated to Nesclub2, which is based on hybris (to make it more interesting Nesclub3, also based on hybris, is currently being developed and will go live in September 2014 with the first market). There are several countries already running on hybris, including Switzerland and Germany, which are their 2nd and 3rd largest markets, but France going live is a key achievement, mainly because:
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    06.03.2013 http://www.handelszeitung.ch/unternehmen/studie-kuert-nespresso-zum-beliebtesten-online-shop
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  • [HUBDAY] SAP, Relever le défi de l'omnicanal et du temps réel

    1. 1. Eric Chemouny SVP EMEA hybris SAP Customer Engagement & Commerce FUTURE OF CRM & DATA Relever le défi de l’omni-canal et du temps réel
    2. 2. Source : Nextopia DES ACHETEURS SONT PLUS SUSCEPTIBLES D’EFFECTUER LEURS ACHATS EN LIGNE SI ILS SONT EN MESURE DE LES RECUPER EN MAGASIN
    3. 3. SOURCE: Forrester Wave Customer Service Solutions 2014 LA MAJORITE DES ENTREPRISES EST INCAPABLE DE GERER LE PARCOURS D’ACHAT OMNICANAL. SEULEMENT 12% OFFRENT UNE EXPERIENCE SANS COUTURE AU TRAVERS DE LEURS CANAUX.
    4. 4. LES FRONTIERES ENTRE LES DEPARTEMENTS SONT DE PLUS EN PLUS FLOUES
    5. 5. LES FRONTIERES ENTRE L’EXPERIENCE PHYSIQUE ET DIGITALE SONT DE PLUS EN PLUS FLOUES
    6. 6.  Développé sous hybris Commerce  60 pays  Plus de 320 boutiques  250,000 clients unique visitent la boutique en ligne chaque jour ... NESPRESSO

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