1. Managing Customer
Communication
February 24, 2011

2. Newsletter Survey Results
• 80% like the newsletter
– Appreciate the extra outreach to
clients
– Keeps clients up to date on current
trends
– Uses content for their own
newsletter
– Open to promoting services that
HubShout can provide for you
• Feedback
– Improve branding capabilities
– Do not want it sent to their
customers
Increase awareness of communication features of HubShout platform

3. Newsletter Process
• HubShout creates a monthly newsletter that goes
out to enrolled customers on the 15th of the
month
• Sent from the email address on your reseller
account
• Uses your company name
• Sent to resellers 3 days before it is sent to
customers
• Resellers can control which campaigns and users
get newsletter or other communications

4. Calendar of Automated Contacts
• 1st of Month – Monthly report for each active
campaign
• 15th of the Month – Private labeled search
newsletter
• Daily or Weekly (Monday) Search Alerts – shows
organic visits to site by day or week
• Daily Social Media Alerts – shows social mentions
(negative or all)
• Lead notification for Web to Lead form
(immediate)

5. HubShout Hierarchy
Reseller Account
• Email send address
• Name of company
Client Account
• Access to account through users or Groups
groups defines group for
communications
Client Campaign
• Newsletter Users
• Social media alerts (global
• Monthly reports
• Traffic alerts
opt-out)

6. Use Cases
• Create user
• Grant access to an account
– Through group
– Direct to account
• Manage monthly report settings
• Manage newsletter settings
– Opt-out a user
• Manage social media mentions
• Manage traffic alert email
• Lead notification