2. What is PPC?
 Google wants to make PPC simple but keeps adding
complexity

4. Current Engagement
 Maximize qualified visitors to website using Google
Adwords Paid Search
 Qualified visitor = a person who spends at least 60 seconds
on your website
 Track mobile phone calls using call tracking numbers
 Track website conversions for lead contact forms
 Recent account updates:
 Dionne, if there is anything you have been focused on
recently add a bullet or two

5. Overall Stats
 Table showing total impressions, clicks
 Top keywords

6. Website Actions
Goal Sep Oct Nov Dec Jan Feb
> 60 secs onsite
New Inv.
Used Inv.
Contact Form
Phone Call
Total Actions

7. Social Media Tools
 Include some screenshots of social tab from dashboard

8. Reporting
 Include a screeshot of beth’s portal and a thumbnail of the
monthly report.

9. Opportunities
 Paid Media Opportunities
 Add retargeting campaign so that we can show display ads to
people who have visited your website
 Consider display advertising using the Google Content Network
 Facebook Paid Advertising
 Link Google+ profile to pay per click campaign
 Email Nurture Programs
 Send targeted auto-responder programs for
brand/model/audience on reasons to buy a car from Fair Oaks
 Provides air cover for sales team
 Social Media Management
 Programed updates to Facebook/Twitter and other social media
outlets.