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Social mediabusiness v2.0

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Andy Huckaba
Andy Huckaba

Presentation given to the Lenexa Chamber of Commerce Lunch and Learn program on 4/15/2010

Business
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Social Media & Business Lenexa Chamber of Commerce April 15th, 2010
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introductions Dustin Jacobsen Director of Social Media & Technology, Barkley Andy Huckaba President, Huckaba & Associates
Social Media Revolution
What is Social Media? Social media is another communications strategy, like advertising, PR and interactive, except different
Social Media Defined Social media is platforms (Facebook, Twitter, blogs) that enable engagement with and among consumers to create endorsement and evangelism for your brand.
Social Media Explained Visually
Top Social Networks
US Social Network Traffic
 
Stats, stats, more stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Core System
PAID MEDIA (Brand Leverages) OWNED MEDIA (Brand Controls) EARNED MEDIA (Customer Controls) Display ads Paid search Sponsorships Facebook Fanpage Web site Twitter profile Blog posts News coverage Fan videos
 
Blogs ,[object Object]
What is a Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Twitter ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Over 1.7 million views on YouTube, 10 million views of Plain English series
What is Facebook ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is YouTube ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Yelp ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Yelp
What about Negative Reviews? ,[object Object],[object Object],[object Object],[object Object],[object Object],Don’t Be Afraid of Negative Reviews
How to Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Them, Not Us ,[object Object]
Be Where the Consumers Are ,[object Object]
Show Signs of Life ,[object Object]
Action Trumps Eyeballs ,[object Object]
Connect & Collect ,[object Object]
Tips & Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep in Mind ,[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! ,[object Object]

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Notes de l'éditeur

  1. Note: this was from 2009. 2:36 long
  2. 3:58 long