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Ali Anani, PhD
Two of my university 
female students walked 
in my office with the 
face of the beautiful 
one grimed
What is the 
problem? 
I asked.
It is unfairness, 
she replied. 
It is unfair that I studied 
for two hours only and I 
got an A whereas my 
friend studied for long 
hours and got a C grade.
Great, then next time I 
must watch for how 
many hours a student 
studies and evaluate 
him accordingly? 
Is this fair? I asked.
I am not going to visit 
every student at home 
and check out her 
efforts. 
I am only able to correct 
for the output… the 
written answers on the 
exam paper
The story tells us 
an important fact: 
It is not only the effort 
we put in; more it is the 
output we get.
It is not only 
Return on 
Investment 
(RoI); it is more 
Return on Time 
(RoT)
Time is a real 
differentiator and is 
subject to Blue 
Ocean Strategy 
See my presentation: 
http://www.slideshare.net/hudali15/th 
e-blue-ocean-strategy-of-time
time wastage 
the value of time 
time downs and losses 
or what I call Time Dissipation
Create 
is a major block as it 
may fulfill the other 
three blocks or 
frames of action
Let me show by 
example
Limestone is 
widely used in 
the three 
industries 
Ps 
(Plastics, paints 
and Paper)
The grinding time 
is crucial in 
reducing the cost 
of beneficiation of 
the mineral
Adding a cheap 
lubricating the mineral 
reduces the grinding 
time by up to 50%
Not only that as the 
proper lubricating 
material may 
enhance the luster 
of the mineral, 
which shoots up its 
price
By adding a little extra 
cost we thus achieved: 
Reducing 
the grinding time 
Reducing 
the cost of production 
Raising 
Raising 
the quality of the produce 
the selling price 
Reducing 
labor cost
This way 
Creative led 
to achieving 
other frames 
of action
We did more for less 
More value in 
less effort 
It is not only Return on 
Investment; it is more on 
return on the invested time 
that resulted in much less 
dissipation of time
Plants use 
photosynthesis to 
manufacture food. 
Not all light is used and 
some light is a waste. 
So, are times spent in 
dissipated efforts
Scattered light 
Scattering means the light is deflected in all 
directions. Scattering happens when light 
energy is absorbed by a particle or a molecule 
and causes the electrons to be more energized . 
When the electrons release this extra energy it 
is in the form of light energy. The released light 
energy is scattered. 
Legend 
http://www.education.com/science-fai 
r/article/demonstrate-scattering-light 
Sun light 
White light 
Scattered 
(blue) light 
Oxygen molecule
We humans may scatter 
time in all directions. 
Some humans scatter 
seconds whereas others 
scatter hours
To give time its 
monetary value we 
should talk about Return 
on Time 
Hoping that this 
presentation has a value 
of your time invested in 
its reading

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Return on Time

  • 2.
  • 3. Two of my university female students walked in my office with the face of the beautiful one grimed
  • 4. What is the problem? I asked.
  • 5. It is unfairness, she replied. It is unfair that I studied for two hours only and I got an A whereas my friend studied for long hours and got a C grade.
  • 6. Great, then next time I must watch for how many hours a student studies and evaluate him accordingly? Is this fair? I asked.
  • 7. I am not going to visit every student at home and check out her efforts. I am only able to correct for the output… the written answers on the exam paper
  • 8. The story tells us an important fact: It is not only the effort we put in; more it is the output we get.
  • 9.
  • 10. It is not only Return on Investment (RoI); it is more Return on Time (RoT)
  • 11. Time is a real differentiator and is subject to Blue Ocean Strategy See my presentation: http://www.slideshare.net/hudali15/th e-blue-ocean-strategy-of-time
  • 12. time wastage the value of time time downs and losses or what I call Time Dissipation
  • 13. Create is a major block as it may fulfill the other three blocks or frames of action
  • 14. Let me show by example
  • 15. Limestone is widely used in the three industries Ps (Plastics, paints and Paper)
  • 16. The grinding time is crucial in reducing the cost of beneficiation of the mineral
  • 17. Adding a cheap lubricating the mineral reduces the grinding time by up to 50%
  • 18. Not only that as the proper lubricating material may enhance the luster of the mineral, which shoots up its price
  • 19. By adding a little extra cost we thus achieved: Reducing the grinding time Reducing the cost of production Raising Raising the quality of the produce the selling price Reducing labor cost
  • 20. This way Creative led to achieving other frames of action
  • 21. We did more for less More value in less effort It is not only Return on Investment; it is more on return on the invested time that resulted in much less dissipation of time
  • 22. Plants use photosynthesis to manufacture food. Not all light is used and some light is a waste. So, are times spent in dissipated efforts
  • 23. Scattered light Scattering means the light is deflected in all directions. Scattering happens when light energy is absorbed by a particle or a molecule and causes the electrons to be more energized . When the electrons release this extra energy it is in the form of light energy. The released light energy is scattered. Legend http://www.education.com/science-fai r/article/demonstrate-scattering-light Sun light White light Scattered (blue) light Oxygen molecule
  • 24. We humans may scatter time in all directions. Some humans scatter seconds whereas others scatter hours
  • 25. To give time its monetary value we should talk about Return on Time Hoping that this presentation has a value of your time invested in its reading