The question fixed versus variable prices lead to the generation of four creative selling ideas

1. creative selling ideas

2. Fixed prices versus variable prices
Fixed policy versus variable policy
Fixed opinion versus variable opinion
Which One Would You Choose?

3. Some coffee shops you order,
pay and get seated

4. The cost comes before the benefit

5. The cost comes before the benefit
This is a fixed policy

10. The customer divides the benefit over cost
If the benefit is very minor it magnifies

14. We made sure the add triggers people
emotionally and prompts them to act.

15. The ad resulted in
important increase of sales

16. The company realized an infinite benefit

17. We won the trust of the international firm.

18. Not surprising we handle all the
firm’s promotional activities

23. That is to say desire is the
precursor to acting

26. The client get something at zero cost

27. By the time he pays for the ads the customer
has already reaped the benefits.

28. A variation of this policy is to charge a
fixed percentage of the bill and the
remaining amount will be paid by the
client in parallel to the benefit he gets.

30. The only condition is that people
have to state why they were
unhappy or partially satisfied.

31. Result : complaints improved
services and more than 90% of
clients pay the bill in full

32. Go where the pain is magnified
The benefit will be greatly appreciated

33. One example is my idea to a pharmaceutical
company to put dispensing machines filled
with tablets for headaches at places where
people need them the most

34. Big pain
with cheap tablets
The benefit is great

35. It is not fixed
or variable as
much as it is
adaptation to
the needs of
customers