Converting non-customers to customers, non-performers to performers, non-motivated staffs to motivated ones and non-interest to interest all go in four phases. This is in emulation of converting low-quality grade coal to a high-quality one. This is a four blocks-based strategy, the acronym of which is RACE. The C in the RACE strategy is Conversion and not Creativity as is in the Blue Ocean Strategy. In fact, the presentation questions the validity of having a block for creativity.

1. STRATEGY MODEL
Phenomena
Ali Anani, PhD
RACE

2. I dedicate this presentation to my co-commenter,
who influenced me deeply with their deep thoughts
Dr. Rod King Paul Merino,
The Time Hunter

3. A new strategic model with four
blocks, but without the creativity
block such as in the Blue Ocean
Strategy
How Come?

4. Coal as a metaphor for the
S T R A T E G Y
RACE

5. RACE Strategy of enhancing coal performance involves
Review
of Quality
Avoidance
of Impurities
Conversion to
Higher Grade
Employment
in other Uses
Review
of Quality
Avoidance
of Impurities
Conversion to
Higher Grade
Employment
in other Uses

6. RACE Strategy of enhancing employees’
performance involves
Review of
Quality of Staff
Review of
Quality of Staff
Avoidance of
Performance
Retarders
Avoidance of
Performance
Retarders
Conversion of
Performance to
Higher Value-Added
Conversion of
Performance to
Higher Value-Added
Employment of
Employees
in other Fields
Employment of
Employees
in other Fields

7. Why coal doesn’t burn
efficiently?
Why employees burn-out
instead of igniting their
performance?

8. Coal heating performance depends on:
• Origin and quality of coal
• Quality of burning furnace
• Quality of Burning atmosphere
• Quality of staff in charge of
the burning process
Employees’ performance depends on:
• Quality of employee
• Job fitness
• Quality of work environment
• Quality of management

9. Methods to improve coal burning
performance and their extensibility
to employees

10. To know who you shall be, you
have to know who you are
The Review Step

11. Coal is washed with a water or chemical
bath to remove some impurities.
Why coal doesn’t burn efficiently?
Wash away negativity, fears and
doubts before firing.

12. To ignite yourself to your goal,
you need to know your current
potential energy or capacity

13. Organizations are indifferent

14. Review
Your most engaged staff may
be your worst workers
http://www.theglobeandmail.com/report-on-business/car
eers/management/your-most-engaged-staff-may-be-your
-worst-workers/article11427682/

15. Don’t pick the wrong coal
Low performers feel motivated
and they de-motivate the
performing ones.

16. Spillover effect in operation
Low performance downgrades
high performance

17. Employees increasingly come
from different origins
Watch out for effect on
performance
The wide range in properties of
coal results from coal’s diverse

18. Know what not to do
and what to do
The Avoid Step

19. Some employees can
be so toxic, they can
poison your
workplace
Sometimes it is better not to
“ignite” employees like it is
better not to ignite coal

20. Entropy suggests it is easy
to go from high-firing coal
to low one

21. Engaged performers may
lose heart

22. Engaged performers may lose heart
Apply the Hawthorne Effect
The Hawthorne effect refers to a
phenomenon in which employees
change their behavior as a result of
showing them your interest and
appreciation

23. Draw the "energy map” of
employees
Remember that Some minor impurities
preclude even good coal from burning
healthily
Avoid the low-performers, even if
minority they still inhibit performance

24. Before converting your employees know
first their heat content as measured by
their engagement, morals and positive
attitudes and thoughts

25. The Convert Step
Now, you are ready to convert
performance

26. Conversion rate optimization should
be an ongoing and structured
process, rather than a one-off effort

27. The High Cost of Low Morale
Morale can be the fuel that drives
an organization forward or the fuel
that feeds the fires of employee
discontent, poor performance, and
absenteeism
(Ewton, 2007).
http://www.workplaceinfo.com.au/human-resources-management/performance-management/
causes-of-poor-performance

28. Conversion, but to what?
A variety of conversion processes
are used to convert biomass to
either thermal energy, liquid, solid
or gaseous fuels. These processes
include thermal conversion via
combustion or pyrolysis and
chemical conversion

29. Conversion of Non-Customers
to Customers
Conversion of non-performers to
performers

30. you simply cannot have
engaged customers without
having engaged employees

31. Clean coal conversion processes
Find green ways of converting
your employees and
non-customers

32. Coal to Coke
Targeted Conversion
Convert purposefully

33. Plants convert a low grade of coal,
lignite, into clean-burning a synthesis
gas, which is similar to natural gas
Positive thinking may convert
low performers to high
performing ones.
Beware this is an
energy—consuming process

34. Converting low grade coal to synthetic gas
is a four step process
The Heating
Phase
The Reaction
Phase
The Purification
Phase
The Catalytic
Phase
The Heating
Phase
The Reaction
Phase
The Purification
Phase
The Catalytic
Phase

35. Converting low performing employees to aligned and
performing customers go in a four phase process
The Heating
Phase
Raising
Moral
Converting to
a different moeity
Get employees rid
of negativity
Alignment with the vision
of the organization
The Reaction
Phase
The Purification
Phase
The Catalytic
Phase
The Heating
Phase
Raising
Moral
Converting to
a different moeity
Get employees rid
of negativity
Alignment with the vision
of the organization
The Reaction
Phase
The Purification
Phase
The Catalytic
Phase

36. From coal to jet fuel
Turn your non-customers into fuel that
energizes your organization, but be
green

37. The Employ Step

38. Employ
Employ coal to manufacture other
products
Employ
Your employees in higher-value
activities

39. Having Known where stand and at what
energy level then, first how to improve
your present situation to improve your
future?

40. There is no creativity block as is in the
Blue Ocean Strategy?
How come?

41. Creativity should be an integral
part of the four blocks of
It is not a standalone block intentionally
RACE

42. Convert
Avoid
Employ
Review

43. Phenomena RACE Strategy Model
and
Racing RACE Strategy Model

44. Both strategies
carry the RACE name,
but are that all?

45. In racing, whether athletes’ race or
car race, keeping an even pace is of
great importance towards winning

46. Don’t go fast to reach firstly

47. Running an even pace is the most
rewarding way to run the fastest time.
The racer uses oxygen most
economically and keeps lactate
accumulation to a minimum.
Most distance world records are
based on running even pace

48. Going too fast too soon is like
Speaking too fast

49. And probably no body may
understand you

50. Review your strength and
determine you strategy pace

51. Be thoroughly warmed up before
starting your long race

52. Environmental conditions may force
you to reconsider your strategy

53. Run in proximity to groups such that
the group will shield you from the
wind

54. In hot days start race slowly so that
you don’t consume your energy

55. Avoid making
the wrong tactics

56. Remember you shall need your mental
energy for the concluding stages of
the race.
When your muscles are irritable and
your legs are insurgent your mental
fitness is of prime importance

57. Convert your tactics so
that you use the fittest one

58. Time your moves and be ready to adapt:
When to change your speed,
When not to look back so that
competitors may not see this act as
lack of self- assurance?

59. Employ good
sense all the way

60. I invite readers to comment, add
and criticize so finalize the RACE
strategy so that tools and case
studies may be added in
subsequent presentations