Visual
Storytelling:
A Creative
Approach
Ali Anani, PhD
Dr. Rodney King,
I dedicate this presentation to you.
I know it is imperfect. You wrote to
me "One becomes perfect by bein...
If you don’t
have a story
to grab
attention
most likely
you are fighting
a losing battle
It is easier to
interest people
with the story
of your product
than using
benefit charts
and statistics
tables
Storytelling
fuels hearts
and warms up
interest, if done
properly
But how
to grab
the
attention?
The story
must have
a conflict.
The more
intense the conflict
is, the more
interesting your
story is
Conflict is
a struggle
between two
opposing
forces
Both internal
and external
conflicts are
essential
elements of
a storyline.
It is vital for a storytelling to introduce
and build up conflict in order to reach
a story goal.
Consistency builds trust
...
Beliefs
Behavior
Values
Attitudes
Bad behavior
originates from
bad values
Beliefs
Behavior
Values
Attitudes
Bad behavior
originates from
bad values
Not only that as acidic
personalities may mostly...
Beliefs
Behavior
Values
Attitudes
Bad behavior originates
from bad values
Feelings are also important as
they change with ...
During conflict
Conflict Initiation
FeelingsFeelings
Feelings
After Conflict
To standardize the visuals, I suggest
using the same scale for all story
elements That is the PH (Acidity Scale)
Acidic
Ne...
What is pH?
pH is a scale measuring the acidity
and alkalinity of a product
An acidic personality is generally critical,
h...
An illustrative example
Negative ideas are acidic and sour;
whereas positive ones are alkaline (basic)
Human body prefers ...
Beliefs
Behavior
Values
Attitudes
Bad behavior originates
from bad values
Feelings are also important as
they change with ...
Value scale
Example,
Aggressiveness
Example,
Calmness
Example,
Inventiveness
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Thoughts S...
Hopefully this
approach will
allow seeing
together the chapter
and the full story
so as to feedback
on each other
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Visual storytelling

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The presentation offers standard and interlinked visual charts to help authors generate story ideas and write them with consistency and reliability. I hope that these charts shall help authors to do more unswerving writing with fewer efforts. Readers are invited to comment, add slides and criticize so as to upgrade the presentation.

Published in: Marketing, Affaires
32 commentaires
217 mentions J'aime
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  • @empowerbusiness
    Dear Tim,
    I love your comment for it brings new domains of thought. I like your reference to the work of DR Robert O Youngs ground-breaking work on the benefits of a Positive PH in both diet and water.
    I appreciate your idea to develop a catalogue of various strategies to shift from acidic behaviors to alkaline ones. This suggestion opens my mind to consider a strategy for conversion. Surely, I shall ponder on this great suggestion.
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  • Dear Ali, Loved your Visually story telling - acidic - alkaline scale model. On a personal note im a big fan of DR Robert O Youngs groundbreaking work on the benefits of a Positive PH in both diet and water and the fundamental benefits that in can produce in your body if you make the shift from a primarily acidic diet/drinks to a primary alkaline diet/drink http://www.phmiracleliving.com/ . ( i also have a friend of mine in the Philippines who was a satellite engineer and a microwave engineer - who got cancer and then cured himself of cancer with high Alkaline PH water and highly oxygenated water ) Using the acidic/alkaline model for modeling thoughts, feelings, values, behavior is an ingenious idea. Would be great to create a whole catalog of models for the thoughts, feelings,values, behaviors and then various strategies on how to shift from the acidic states to the Alkaline states- you could create a whole series - like Dr Robert O young has - but for diff behavioral issues on a personal level - all the way up to its application in Geopolitical Political behavioral analysis, modelings and transformations.
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  • @nana-consulting
    Thanks so much for your support and appreciation. I wish you successful consulting, dear Harald
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  • Very fine and interesting. Many thanks and nice greetings from Austria. Harald
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  • I am overwhelmed by your support:
    Congratulations hudali15!

    Your slideshow is being talked about on Twitter more than anything else on SlideShare right now.

    We've featured it on the SlideShare homepage in the 'Hot on Twitter' section. That's smokin' hot!


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Visual storytelling

  1. 1. Visual Storytelling: A Creative Approach Ali Anani, PhD
  2. 2. Dr. Rodney King, I dedicate this presentation to you. I know it is imperfect. You wrote to me "One becomes perfect by being imperfect". This presentation is about storytelling, but in no know reflects my deepest appreciation of your teaching lesson.
  3. 3. If you don’t have a story to grab attention most likely you are fighting a losing battle
  4. 4. It is easier to interest people with the story of your product than using benefit charts and statistics tables
  5. 5. Storytelling fuels hearts and warms up interest, if done properly
  6. 6. But how to grab the attention?
  7. 7. The story must have a conflict. The more intense the conflict is, the more interesting your story is
  8. 8. Conflict is a struggle between two opposing forces
  9. 9. Both internal and external conflicts are essential elements of a storyline.
  10. 10. It is vital for a storytelling to introduce and build up conflict in order to reach a story goal. Consistency builds trust A storyteller must gain the trust of his/ her readers
  11. 11. Beliefs Behavior Values Attitudes Bad behavior originates from bad values
  12. 12. Beliefs Behavior Values Attitudes Bad behavior originates from bad values Not only that as acidic personalities may mostly end in acidic hair, to give one example Character appearance build-up
  13. 13. Beliefs Behavior Values Attitudes Bad behavior originates from bad values Feelings are also important as they change with the conflict Thoughts affect beliefs Character appearance build-up Thoughts Feelings Not only that as acidic personalities may mostly end in acidic hair, to give one example
  14. 14. During conflict Conflict Initiation FeelingsFeelings Feelings After Conflict
  15. 15. To standardize the visuals, I suggest using the same scale for all story elements That is the PH (Acidity Scale) Acidic Neutral Alkaline 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
  16. 16. What is pH? pH is a scale measuring the acidity and alkalinity of a product An acidic personality is generally critical, hostile, or easily offended. The scale goes from zero (strongly acidic) to 14 (strongly alkaline), 7 being neutral. It belongs to the acidic part of the PH scale
  17. 17. An illustrative example Negative ideas are acidic and sour; whereas positive ones are alkaline (basic) Human body prefers an acidity, PH, around 7 Do we need PH of around 7 for “Food for thought”? 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 PH Meter of Ideas Very acidic thoughts (negative thoughts) Neutral thoughts (best food for thoughts very alkaline thoughts (postive thoughts) Ali Anani,PhD
  18. 18. Beliefs Behavior Values Attitudes Bad behavior originates from bad values Feelings are also important as they change with the conflict Thoughts affect beliefs Character physical and habits build-up Thoughts Feelings Now, it is time to put all on the same scale
  19. 19. Value scale Example, Aggressiveness Example, Calmness Example, Inventiveness 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Thoughts Scale Negative Thoughts Positive Thoughts 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Feelings Scale Negative Feelings Positive Feelings 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Disappointment scale And pain scale Such as 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Beliefs Scale Strong Disbelief Neutral Belief Strong Belief 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Attitudes Scale Hopeless Very Hopeful 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Behavior Scale Hopeless Very Hopeful Alkaline FoodAcidic Food 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Character description For example, an acidic person has an acidic hair tends to eat acidic food and wear clothes with acidic colors Suchas
  20. 20. Hopefully this approach will allow seeing together the chapter and the full story so as to feedback on each other
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