Digital Yalo Agency and Creative Overview - October 2014

DIGITAL YALO INTRODUCTION
DIGITAL YALO

A B O U T U S
SOME O F O U R C L I E N T S T Y P I C A L S T A F F S T R U C T U R E
Account Manager
Project Management
Creative / UX Director
Front-end Developer
Back-end Developer
Production Designer
We are a premier digital agency skilled in marketing strategy, design & user experience,
and content ideation & creation. Our drive is to entertain your audiences using elements
of film, art, music and sports to focus their attention on your brand and your products.
We deliver these entertaining experiences for web, commerce, social, mobile and a wide
range of campaigns (including paid, retargeting, and email).
Our experience is cross-industry, spanning a wide range of digital requirements.

W H A T I S O U R P U R P O S E ?
DIGITAL STRATEGY
WE BELIEVE THESE ARE 2 SIDES OF THE SAME COIN
Content
Comms
Channels How You
Want to Say It
What You
Want to Say
Where You
Will Say It
Our purpose is helping you create communication,
content and channel strategies for the digital world
that coalesce your unique story, create the proper
format to tell your story, and finally identify the most
impactful°channels where your story will live (web,
commerce, mobile, social, campaigns, email, etc).
Our core skills are in strategy, design and
content development. Our passion is in getting
your story out there with an entertaining-soul to
it by leveraging concepts from film, music, arts
and sports; exciting the target audiences to
action because they are interested.

WHAT WE DO
PASSIONATE ABOUT INNOVATION
STRATEGY DESIGN CONTENT
Where to start.
Grow incrementally.
Have quick wins.
Build momentum.
Look ahead.
Theme.
Tone.
Attitude.
Engaging.
Emotive.
Imagery.
Video.
Infographics.

O U R T H I N K I N G
CONTENT MARKETING
DIGITAL MARKETING USER EXPERIENCE
Clients
EMAIL SOCIAL MOBILE COMMERCE
MARKETING TECH
WHAT WE DO HOW WE DO IT WHY WE DO IT
New & Existing
Customers
Communications & Content Strategy Entertainment Driven Content Customer Attention & Action

R E S U L T S & O U T C O M E S
COLLABORATION AWESOMENESS
We pride ourselves on being good listeners,
and on being able to re-tell your story and
do it justice. We love collaborating and
doing great work with exceptional human
beings. We love projects that impact
people and brands in positive ways. We
come in to work to help you win
Creative is more than just how something
looks. It's about how a user experiences your
brand. That all starts with understanding
how users interact with di˛erent touchpoints
along the way, giving them an experience that
drives engagement.
IMPROVEMENT CODING WITH LOVE
We've helped our clients get to the
root of their users and their
expectations, while at the same
time helping to preserve their
metrics and goals for measuring
success. We test and re-calibrate to
drive higher quality results.
Our developers weigh-in on technical aspects of
a design. We collaborate which helps in
respecting budgets and setting the expectation
that nothing impossible isn't going to come
across their desk. Even still, our developers find
creative uses of .NET, HTML5, CSS3, jQuery,
PHP, MySQL, and Java.

T E A M | L E A D E R S H I P
Our success lies in our unbridled approach to creativity, and our talent and experience to
execute. Our team is built°with highly-skilled, multi-year experienced resources, who
actually execute the work. Our team is highly eÿcient and very linear in our ability to
deliver for our clients. Most importantly, this helps reduce costs for our clients and
reduce variability in the final output.
Arnold Huffman
Founder & CEO MAIN COM PETENCIES
Busine ss development
Team man agement
Accou nt management
Strategi c thinking
Integrated digital
marketing solutions
Arnold is a seasoned, senior executive with a 20 year successful track record in delivering
complex consulting services and world-class digital marketing services across a multitude of
industries. Arnold's hyper-focus on client satisfaction, value creation and°return on market -
ing investment°are°the bedrock of his successful client relationships. Recently, Arnold’s
teams have won numerous Marketing Site of the Year awards for elegant design & user
experience across multiple devices. At Yalo, Arnold is responsible for successful client rela-tionships
and overall Yalo operations.

T E A M | C R E A T I V E
Andy Ford
Executive Creative Director
Denise Cowden
Creative Director
MAIN COMPETENCIES
Artistic direction
Team management
Design creation
Strategic thinking
Design software: Axure,
Photoshop, Illustrator,
Indesign
MAIN COMPETENCIES
Artistic direction
Team management
Design creation
Strategic thinking
Indesign
Andy is an award-winning, creative user experience and interaction
architect with thirteen plus years of experience digital and mobile
media. At Yalo, Andy is the creative hub from which our team and our
clients implement their best ideas. He is strong at architecting user
experience development with clear, concise direction that brings
innovative ideas to life.
Denise blends social media savvy with marketing and communication
expertise. Having worked with and for some of the most iconic
marketing gurus of the 20th century. Over the past 15 years, Denise has
assisted clients in a variety of industries, addressing issues in the areas
of: executive and marketing communications, brand management,
channel and customer marketing. Denise has extensive hands-on
experience managing brands and creating segmentation analysis and is
uncompromisingly dedicated to making strategy, creativity, and
technology work together to produce results for clients.

Tim Aron
Digital Marketing , SEO/SEM, Social
Tim Smith
Art Director
MAIN COMPETENCIES
Artistic direction
Team management
Design creation
Strategic thinking
Indesign
MAIN COMPETENCIES
Artistic direction
Team management
Design creation
Strategic thinking
Indesign
Tim’s focus on branding and identity and user experience across web
and mobile. Responsible for building and managing global teams
based on scope and budget to meet client expectations. Majority of
work focuses on branding and identity, communications, web devel-opment,
WordPress development and responsive design with a focus
on mobile.
15 years experience in design of print, video and interactive
communications. Demonstrated strengths in art direction, team
leadership, client communication and relationship development.
Experience with a wide range of industries, including entertainment,
non-profit, telecommunications, sports, municipal, fashion and retail.

Stephen Redeker
Senior Front-End Engineer
William Brumbelow
Senior Back-End & App Architect & Engineer
MAIN COMPETENCIES
Artistic direction
Team management
Design creation
Strategic thinking
Indesign
MAIN COMPETENCIES
Artistic direction
Team management
Design creation
Strategic thinking
Indesign
Stepehn is a multimedia specialist with a progressive knowledge of
interactive web and mobile app development produce innovative rich
media applications and maximizes the user experience. Stephen
provides technical direction in project planning, builds and supports
HTML / CSS layouts, implements jQuery to enhance interactivity,
builds and adds animated components, develops systems for
xml-driven content, integrates Facebook and Twitter APIs - and
everything in between including app and mobile development.
William has worked with a number of Fortune 500 companies over a
long and successful consulting career with multiple consulting firms.
He has executed every role within the consultancy profession to include
Principal Consultant (firm partner), Enterprise Architect, System
Architect, Project Manager, Business Analyst, and Software Engineer.
William also has extensive experience with the Department of Defense
(DOD) to include; weapons systems, new technology research, Reli-ability
Modeling, Mean Time to Failure Analysis, Electronic Warfare,
Aircraft Simulators, and MIL-SPEC data systems development.

Jared Cobb
Content Strategist & Copywriter
Todd Hall
Digital Marketing , SEO/SEM, Social
MAIN COMPETENCIES
Artistic direction
Team management
Design creation
Strategic thinking
Indesign
MAIN COMPETENCIES
Artistic direction
Team management
Design creation
Strategic thinking
Indesign
Over 20 years experience in brand content strategy and development
across a wide range of media. Jared has over 18 years experience
working on digital projects with an emphasis on large, content rich
web sites. He brings deep experience in persuasive copy writing,
content development and information architecture development,
with an unwavering commitment to successful startegies and
methodologies.
Dynamic sales leader with a 5-year track record of surpassing multimil-lion-
dollar sales quotas within highly competitive digital marketing
markets. Exceptional communicator with a consultative sales style,
Fortune 500 account management skills, exceptional problem-solving
abilities, and a keen client needs assessment aptitude. Aggressively
identify opportunities, develop focus, and provide tactical business
solutions. An extensive and varied knowledge of organizational struc-tures,
corporate culture, business process, marketing, demographics,
online user behavior and purchasing patterns.

CREATIVE PROCESS

H U M A N C E N T E R E D D E S I G N
ASSESS & ANALYZE DESIGN & VALIDATE OPTIMIZE
HEURISTIC
ANALYSIS
AUDIENCE
INTERVIEWS
CREATIVE
BRIEF
USABILITY
BENCHMARK
PERSONAS &
SCENARIOS
CREATIVE
CONCEPTS
INFORMATION
ARCHITECTURE
VISUAL & UX
DESIGN
CONTENT
MATRIX
LAUNCH
DESIGN
OPTIMIZATION
POSTRELEASE
TESTING
OPTIMIZATION
USABILITY
TESTING
pre post
CONTENT
TAXONOMY
AUDIT
PROTOTYPE

A U D I E N C E | P E R S O N A S

I N T E R A C T I O N | C U S T O M E R J O U R N E Y
TOUCHPOINTS ACQUISITION FUNNEL

C R E A T I V E D I R E C T I O N | B R I E F I N G D O C U M E N T
CREATIVE BRIEF WRITING STYLE BRIEF

V I S U A L D I R E C T I O N | M O O D B O A R D S
THEME, TONE ATTITUDE
Using creative concepts to set the theme, tone and attitude for the user experience.

U S E R E X P E R I E N C E | U S E R F L O W S W I R E F R A M E S
DESKTOP TABLET MOBILE
Contact Us Customer Center Company Investor Relations US / EN
ACCEPT PAYMENTS PARTNER WITH US TECHNOLOGY SOLUTIONS RESOURCES
Begin Accepting Payments
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ligula. Nullam eu enim vulputate, tristique risus nec, vulputate ante.
2a 2b 2c
Looking for something?
4a 4b 4c
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Nulla
tincidtate, tristique risus nec,
vulputate.
Simple Secure
Payment Processing
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est, et volutpat nisi pulvinar vitae. Maecenas nec nisl imperdiet, hendrerit nisi
et, mollis ligula. Nullam eu enim vulputate, tristique risus nec, vulputate
ante.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed faucibus,
lectus eu tincidunt ullamcorper, nisi ligula laoreet libero, sed laoreet orci
Integrated Solutions Need Help?
vulputate.
vulputate.
I am a looking to ÿnd out more about
Latest News
Industry News Tech Solutions Contact Support
GROWYOUR BUSINESS
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CONTACT US
a
c
b
Customer Center Company Investor Relations Worldwide
1
2
3
4
5
7
9
10
HOME
SEARCH
ACCEPT PAYMENTS
PARTNER WITH US
TECHNOLOGY SOLUTIONS
IDEAS INNOVATION
EN
Customer Center
Company
Investor Relations

V I S U A L D E S I G N | P O P - D R I V E N D E S I G N
HOMEPAGE
INTERIOR PAGES
Our design approach will o˛er various options to engage your target audience. These views
show full banners, custom imagery, sticky navigation, product details calls to action.
This pop-driven design is sleek, clean, fresh and minimalistic.

V I S U A L D E S I G N | P A R A L L A X
FULL LENGTH DESIGN PARALLAX PANELS
This example employs a parallax driven design with large, visual images with vibrant colors. Images are
specifically selected to showcase products and inspire purchasing. The scrolling design invites the user to
explore down the page to the CTA (sign up).

V I S U A L D E S I G N | M E T R O T I L E D E S I G N
HOME PAGE VIEW ANIMTATED NAVIGATION
This example demonstrates the use of metro tiles to highlight a variety of content in a short,
impactful format. In this design, the visitor will have quick, immediate access to wide range
of content to identify their self-interests. This tile design also allows for the content to be
personalized based on the visitor’s actions over time. The navigation is animated with visual
icons to provide an entertaining user experience.

V I S U A L D E S I G N | P E R S O N A - D R I V E N D E S I G N
HOME PAGE PRODUCT DETAIL PAGE
This example has a persona-based navigation that helps the visitor self-identify who they are, which then helps
the site align content that is most pertinent to the visitor’s interest.

V I S U A L D E S I G N | F U L L Y R E S P O N S I V E
DESKTOP TABLET MOBILE
All designs produced by our team will be fully responsive to display and re-orient across multiple devices and
based on the landscapes for each device.

DIGITAL YALO INTRODUCTION OCTOBER 1, 2014
D E S I G N P A C K A G I N G | S T Y L E G U I D E
COLOR PALETTE ICONOGRAPHY DESIGN ELEMENTS
Colour Palette
BASE
COLOURS
SECONDARY
BRIGHTS
5F B7 E7 33 33 33 66 66 66 EE EE EE FF FF FF
96/183/231 51/51/51 102/102/102 238/238/238 255/255/255
General Uses
E1 9C 26
232/132/36
0E AA 4B
14/170/75
8F 27 7F
143/39/127
HEX:
RGB:
17 63 AF
25/100/175
HEX:
RGB:
SPECIALTY
GRADIENTS
EF F6 E1 - 9E D1 EC 0E AA 4B - CF DD 3B
239/246/225 - 158/209/236 14/170/75 - 207/253/65
HEX:
RGB:
Backgrounds, Headlines, Titles, Buttons
Backgrounds, Titles, Buttons
Headlines
Subheadlines, Body Copy
Backgrounds
Backgrounds, Titles, Buttons
Backgrounds, Buttons
Backgrounds
Backgrounds
Illustrations
Backgrounds
Here are multiple pages from an example Style Guide that outlines
the color palette, typography, icons and more.

C O N T E N T S T R A T E G Y
ANALYZE IDEATE CREATE
Understand the audience, analyze existing
content define content objectives.
Identify content gaps, plan validate
future-state content and metadata.
Craft content metadata, define processes.
Personas
Content Evaluation
Content Strategy
Taxonomy Metadata Schema
Content Requirements
Visual Style Guide
Content Matrix and Migration Plan
Copy, Messaging, Imagery, Video
Editorial Workflow Publishing Process

I N F O R M A T I O N A R C H I T E C T U R E
SITEMAP CONTENT MATRIX
Home
/
Products and Solutions For Partners and MSP’s Blog Contact
For Executives
For IT Professionals
/executives /professionals /products-and-solutions /partners-and-msps /blog /contact
Capabilities
/capabilities
Image-Based Backup
/image-based-backup
File-Based Backup
/ÿle-based-backup
Products
/products
CA ARCserve® Backup
../backup
CA ARCserve® D2D
../d2d
CA ARCserve® High Availability
../high-availability
CA ARCserve Instant Recovery On Demand
../instant-recovery-on-demand
CA ARCserve® Replication
../replication
Solutions
/solutions
Bare Metal Recovery
/bare-metal-recovery
Virtual Standby
/virtual-standby
Virtual Server Data Protection
/virtual-server-data-protection
Replication
/replication
High Availability
/high-availability
Analyst Reports
/analyst-reports
Backup and Restore
../backup-and-restore
Business Continuity and Disaster Recovery
../business-continuity-and-disaster-recovery
MSP Zone
/msp-zone
Partner Portal
/partner-portal
Virtual Server Protection
../virtual-server-protection
Leveraging the Cloud
../leveraging-the-cloud
Remote O°c e Protection
../remote-o°c e-protection
Server Migration
../server-migration
Data Reduction
../data-reduction
Conÿrmation
../thank-you
Support and Learning
/support-and-learning
Videos How-To Guides
Education Downloads Open Support Ticket Global Support Community Customer Portal
../videos ../how-to-guides ../downloads ../support-ticket ../global-support-community https:/ www.ca.com/us/register/login.aspx
../education
Maintenance Program
/maintenance-program
Customer Care
http://www.ca.com/us/support/ca-customer-care/ca-customer-care-licensing-team.aspx
Our sitemap will define the navigation experience and the content matrix will define what where content will live in the new site.
These 2 documents work hand-in-hand.

I N T E G R A T E D D I G I T A L M E D I A
AWARENESS ENGAGEMENT CONVERSION LOYALTY
Paid Social
Display Rich Media Display Retargeting
PPC Category/Product PPC Branded
Mobile/Local
Mobile Applications
Social Sharing of Offers
Social/ RM Customer Svc
Social Listening
Social Content Sharing
SEO Content
SEO Links/Directory
Mobile Search
Our approach to Media is designed to deliver impact at multiple phases of the buyer journey; integrating paid, earned and owned
media in a single program.
OWNED EARNED PAID
SEO Technical
Landing Page Optimization
Social Presence
Reviews/Ratings

T H E R E S U L T | F U L L Y I N T E G R A T E D S O L U T I O N S
ATTRACT ENGAGE COMPEL
Improved traÿc with optimized SEO/SEM,
email campaigns, and social signals.
Improved customer engagement through
relevant content, user experience, and
social conversation across any device, any
where, any time.
Increased calls to action with personalized
content and optimized digital experiences
tailored to the target audiences.
DESIGN
CONTENT
TECHNOLOGY
ANALYTICS
SEO and SEM

A C H I E V I N G R O M I | M E A S U R A B L E R E S U L T S
DIMENSIONS
Increase Revenue
*The Typical Results are based on a combination of:
METRICS TYPICAL RESULTS
• Generate New Sales 10% - 13%
• Increase Conversion Rates 35% - 50%
• Increase Quality of Leads 15% - 25%
• Increase Quantity of Leads 20% - 40%
• Increase in Impressions 15% - 25%
• Increase Repeat Engagement 20% - 35%
• Increase Customer Satisfaction 10% - 30%
Improve ROMI
Reduce Cost
• Reduce Sales Cycle Times 10% - 15%
• Reduce Sales and Support Calls 15% - 25%
• Reduce Customer Acquisition Costs 25% - 30%
• Reduce Marketing Operating Costs 5% - 8%
• Increase Brand and Market Awareness 30% - 50%
• Reduce Visitor Abandonment 25% - 40%
• Reduce IT Costs 15% - 20%
Analyst Reports: Forrester
Partner Reports: Sitecore
Expertise: Knowledge from previous successful clients

O U R O U T C O M E S | C R E A T I N G S U S T A I N A B L E R E S U L T S
CUSTOMER ACTIVATION ENGAGEMENT
Requires an integrated approach
GOAL REVENUE ACHIEVEMENT
Across multiple initiatives;
Rooted in data and insights;
Eÿciently executed over time;
With the right balance of creativity and pragmatism.

Digital Yalo Agency and Creative Overview - October 2014

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