CV

1. 1
Dr Hugues SERAPHIN FHEA - PhD – PGCE – MSc
Assistant Professor / Lecturer in Event & Tourism Management Studies
Programme Leader Event Management
The University of Winchester (Faculty of Business, Law and Sport)
West Downs Campus, Romsey Road
Winchester, SO22 5 HT (England)
Email: hugues.seraphin@winchester.ac.uk
PERSONAL STATEMENT
I hold a PhD from Université de Perpignan Domitia
(France). My research interest focuses mainly on post-
colonial, post-conflict and post-disaster destinations. I
am also very interested in destination image and
sustainable tourism. Before being an academic, I worked
in the tourism (Destination Marketing Organisation) and
hospitality (hotels) sector. My motto: ‘Bridging the gap
between theory and practice’.
RESEARCH AND KNOWLEDGE EXCHANGE
Books 5 Articles published in trade journals 3
Book chapters 8 Case studies 3
Book reviews 5 Working papers / Chapters / Conference papers 13
Peer-reviewed journal articles 17 Funding award/Research project 4
Papers published in conference proceedings 10 Under review 11
Unpublished conference papers 6 Forthcoming 3
Guest editor (Special issue) 1
BOOKS [5]
 Author
[1] Powell, C., Dosquet, F, Séraphin, H. (2015) Guide
pratique de l’organisateur d’évènements, Mesnil : EMS
Management
[2] Séraphin, H. (2014) Le tourisme : L’ouverture pour
le peuple de Toussaint ? Paris : Publibook
[3] Séraphin, H. (2012) L’enseignement du tourisme en
France et au Royaume-Uni, Paris : Publibook
 Translation
[4] Botti, L. & Séraphin, H. (2011) Le tourisme
aujourd’hui, Brussels : De Boeck
 Editor
[5] Séraphin, H. & Dosquet, F. (2015) Evènementiels
dans la Caraïbe : Atouts et limites pour le tourisme et le
territoire, Paris : L’ Harmattan
BOOK CHAPTERS [8]
[1] Korstanje M. E & Séraphin, H. (2016) Revisiting the
Sociology of Consumption in Tourism, in Saurabh Kumar
Dixit (Ed.), Handbook of Consumer Behaviour in
Hospitality and Tourism. Abingdon: Routledge
[2] Séraphin, H. (2016) Haiti, In Visser, W. (Ed) The
World Guide to Sustainable Enterprise, Sheffield:
Greenleaf Publishing
[3] Séraphin, H. Stoll, A. & Carteron, J.C. (2016)
France, In Visser, W. (Ed) The World Guide to
Sustainable Enterprise, Sheffield: Greenleaf Publishing
[4] Séraphin, H. (2016) Northern and Western Europe,
In Visser, W. (Ed) The World Guide to Sustainable
Enterprise, Sheffield: Greenleaf Publishing
[5] Séraphin, H. & Nolan, E. (2014) Voodoo in Haiti: A
Religious Ceremony at the Service of the ‘Houngan’
Called ‘Tourism’, in Frost, W. & Laing, J. (Eds), Rituals
and traditional events in the modern world, New-York:
Routledge
[6] Séraphin, H. (2014) La formation : Une condition
sine-qua non au développement durable du Tourisme en
Martinique, in Roselé Chim, P. & Raboteur, J. (Eds), Les
Défis du développement du tourisme et l'intelligence
économique des territoires. Villes sur mer et en terre,
Paris: Publibook
[7] Séraphin, H. (2014) Developing a destination
image : A way forward for tourism in Haïti, in Roselé
Chim, P. & Raboteur, J. (Eds), Les Défis du
développement du tourisme et l'intelligence économique

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des territoires. Villes sur mer et en terre, Paris:
Publibook
[8] Séraphin, H. (2014) Bonjour blanc a journey through
Haïti, as an original form of travel writting, in Roselé
Chim, P. & Raboteur, J. (Eds), Les Défis du
développement du tourisme et l'intelligence économique
des territoires. Villes sur mer et en terre, Paris:
Publibook
BOOK REVIEW [5]
[1] Séraphin, H. (2015). Book reviewed: Wagner, L.R.
(2015) Hold tight, don’t let go, New York: Amulet
Books, available from:
http://www.kreolmagazine.com/music-
entertainment/books/hold-tight-dont-let-go/
[2] Séraphin, H. (2015). Book reviewed: Visser, W.
(2015) Sustainable Frontiers. Unlocking Change through
Business, Leadership and Innovation, Sheffield:
Greenleaf Publishing, available from:
http://www.waynevisser.com/books/sustainable-
frontiers-review-by-hugues-seraphin
[3] Séraphin, H. (2015) Book reviewed: Thomson, I
(2014) Bonjour blanc, a journey through Haiti, London:
Vintage, available from:
http://www.kreolmagazine.com/music-
entertainment/books/bonjour-blanc-a-journey-through-
haiti/
[4] Séraphin, H. (2014) Book reviewed: Johnston, M.W.
(2013) Sales force management, Leadership, innovation,
technology, New-York: Routledge
[5] Séraphin, H. (2011) L’enseignement du tourisme
dans le monde, Association pour le Développement de la
Recherche et des Etudes sur les Tourismes, [online],
available from : http://www.adrets.net/CRLecture5.htm
PEER-REVIEWED JOURNAL ARTICLES [17]
[1] Minto-Coy, I. & Séraphin, H. (2017) Role of the
diaspora in the emergence of Economic and Territorial
Intelligence in Haiti, International Journal of Business
and Emerging Markets, 9 (1): 48-67
[2] Séraphin, H., Gowreesunkar, V. & Ambaye, M.
(2016) The Blakeley Model applied to improving a
tourist destination: The case of Haiti, Journal of
Destination Marketing Management, doi:
10.1016/j.jdmm.2016.07.004
[3] Séraphin, H., Ambaye, M. & Gowreesunkar, GB. &
Bonnardel, V. (2016) A Marketing Research Tool for
Destination Management Organisations’ Logo Design,
Journal of Business Research, 69 (11), 5022-5027
[ABS: 3*] [CNRS: 2] [AERES: A] [FNEGE: 2]
[4] Séraphin, H & Paul, B (2015) La diaspora: Un levier
pour le développement du tourisme en Haïti, Mondes du
Tourisme [online], available from :
http://tourisme.revues.org/990
[5] Séraphin, H. & Ward, E.R. (2015) Tourism: A
sustainable vector of peace for Hispaniola? Journal of
Hospitality and Tourism, 13 (2): 27- 43
[6] Séraphin, H. & Paul, B. (2015) La Responsabilité
Sociale des Entreprises (RSE) : Un compromis entre
tourisme de masse et tourisme alternatif. Le cas d’Haïti,
Etudes Caribéennes, DOI :
10.4000/etudescaribeennes.7600
[7] Paul, B & Séraphin, H. (2015) Le développement de
l’hôtellerie de luxe dans le tourisme en Haïti, Etudes
Caribéennes, (30), DOI :
10.4000/etudescaribeennes.7397
[8] Gowreesunkar, V., Van der Sterren, J. & Séraphin,
H. (2015) Social Entrepreneurship as a tool for
promoting Global Citizenship in Island Tourism, Ara
Journal of Tourism Research, 5, (1), 7-23
[9] Paul, B. & Séraphin, H. (2014) L’Haitianité et la
responsabilité sociale de la diaspora dans le
développement d’Haïti, Études Caribéennes, (29) DOI :
10.4000/etudescaribeennes.7161
[10] Séraphin, H. (2014) Les jeux d’influences dans le
tourisme: Cas d’Haïti, Journal of Haitian Studies, 20,
(2), 66-86
[11] Séraphin, H. (2014) Visual research method
approach applied to marketing to design DMO’s logo.
The case of Haiti, Journal of Tourism Consumption and
Practice, 6, (2), 54-58
[12] Butler, C. & Séraphin, H. (2014) An exploratory
study of the potential contribution to peace through
sustainable enterprise in the tourism industry in Haiti and
Kenya, International Journal of Human Potential
Development, 3, (1), 1-13
[13] Séraphin, H., Butler, C. & Gowreesunkar, V.
(2013) Entrepreneurship in the tourism sector: A
comparative approach of Haiti, coastal Kenya and

3. 3
Mauritius, Journal of Hospitality and Tourism, 11, (2),
72-92
[14] Séraphin, H. & Nolan, E. (2013) Events and
Tourism: The role of (Imagineering) Events in Local
Community self-actualisation in small territories. The
case of Haiti, International Journal of Tourism and
Hospitality [online], available from:
http://ijohat.sswaar.com/issue_detail.asp?OCat=V3N2
[15] Séraphin, H. (2013) A human resources approach
of Haiti’s performance as a tourist destination, TourTer,
6 (3), 163-182
[16] Séraphin, H. & Butler, C. (2013) Impacts of the
slave trade on the service industry in Kenya and Haiti:
The case of the Tourism and Hospitality sector, Journal
of Hospitality and Tourism, 11, (1), 71-89
[17] Séraphin, H. (2011) Hispaniola: The future tourism
destination of the Caribbean? Journal of Tourism
Consumption and Practice, 3, (2), 38- 44
ARTICLES PUBLISHED IN TRADE JOURNALS [3]
1] Séraphin, H. (2010) Quel avenir pour le tourisme en
Haïti?, Revue Espaces, (281), 4-6
[2] Séraphin, H. (2009) Quand la langue de Molière
pénalise Erasmus, Revue Espaces, (270), 8-9
[3] Séraphin, H. (2008) Le tourisme à l’heure de la
mondialisation de l’enseignement, Revue Espaces,
(255), 48-52
CASE STUDIES [3]
[1] Séraphin, H. & Meldrum, T. (2014)
Entrepreneurship and tourism: An inclusive and
sustainable strategy for the development of Haiti, in
Roberts, S., Best, M. & Cameron, A. (Eds),
Contemporary Caribbean Tourism: Concepts and Cases,
Jamaica: Ian Randle
[2] Séraphin, H. (2011) Carte postale du marché
artisanal de Fort-de-France, Les Cafés Géographiques
[Online], available from : http://cafe-geo.net/wp-
content/uploads/cp_marche_fort_de_france.pdf
[3] Séraphin, H. (2011) Forest Gate 2012, Association
pour le Développement de la Recherche et des Etudes sur
les Tourismes [online], available from:
http://www.adrets.net/breves9.htm
PAPERS PUBLISHED IN CONFERENCE PROCEEDINGS [10]
[1] Séraphin, H., Ambaye, M., Bonnardel, V. &
Gowreesunkar, GB. (2016) A Marketing Research Tool
for Destination Management Organisations’ Logo
Design, GIKA Conference, University of Valencia,
Valencia (Spain), March 20-23
[2] Pilato, M., Bellia, C. & Séraphin, H. (2016) Street
food and food safety: A driver for tourism? PEEC2016
International Conference, Bucharest University of
Economic Studies, Bucharest (Romania), 3-4 March
[3] Séraphin, H. (2016) Impacts of travel writing on
post-conflict and post-disaster destinations: The case of
Haiti, in Zoe Roberts (ed) (2016) River Tourism: The
Pedagogy and Practice of Place Writing, Plymouth, TKT.
pp.17-35
[4] Gowreesunkar, GB, Séraphin, H. (2015) ICT
Integration in the classroom teaching process:
Investigating perception of secondary school teachers in
Mauritius, Distance Education and Teacher Education in
Africa 2015, Mauritius Institute of Education
(Mauritius), 20-24 July
[5] Séraphin, H. (2015) Marketing and Tourism.
Research method for the segmentation of the Haitian
diaspora, International Journal of Arts & Sciences
(IJAS) International Conference for Business and
Economics, Florence (Italy), 16-19 June
[6] Séraphin, H. (2014) Bonjour blanc a journey
through Haiti: An allegory of the tourism industry in
Haiti, in Quintero, S. & Baleiro, R. (Eds). Lit&Tour,
ensaios sobre literature e Turismo, Ribeirao: Humus
[7] Butler, C., Séraphin, H. (2013) Can tourism deliver
peace through Corporate and Sustainable Responsibility
practices? The case of Kenya and Haiti, Cross and inter-
disciplinary research conversations, Consortium for
Research Excellence Support and Training (CREST) /
GuildHE

4. 4
[8] Séraphin, H. (2013) Entrepreneurship in tourism as
a driver for recovery and sustainable development of the
countryside in Haiti. The guest houses as a strong
potential option, International conference on active
countryside tourism, International Centre for Research in
Events, Tourism and Hospitality (ICRETH), Leeds
Metropolitan University (England)
[9] Séraphin, H. (2013) The contribution of tour guides
to destination understanding and image. The case of
Haiti via an analysis of: ‘Bonjour blanc, a journey
through Haiti’, International Research Forum on Guided
Tours, Breda University of Applied Sciences
(Netherland)
[10] Séraphin, H., O’Brien, M., Lopez, A. & Agraan, K.
(2012) Tourism destination and innovation. The UK: A
trip or a trap for disabled tourists? Case of the
hospitality sector, GTTP Research Award 2012, GTTP
UNPUBLISHED CONFERENCE PAPERS [6]
[1] Séraphin, H., Micu, A., Ambaye, M. & Capatina, A.
(2016) Performing causal configurations in e-tourism: a
fuzzy-set approach, Risk in contemporary economy,
Dunarea de Jos University of Galati, Galati (Romania),
May 19-20
[2] Séraphin, H. (2015) Tourism: A moderm form of
colonialism in Haiti? After Revolution: Versions and Re-
Visions of Haiti, Institute for Black Atlantic Research,
University of Central Lancashire, Preston, England, 9-10
July
[3] Séraphin, H. & Paul, B. (2014) Tourisme de
croisière et négation de l’identité haïtienne, Colloque :
Dynamique maritime et patrimoine des Pays Insulaires
en Développement Touristique International, Université
des Antilles Guyane, Guadeloupe, 7-8 Novembre
[4] Nolan, E & Séraphin, H (2014) Event Management
courses: ‘Girl power’? Centre for Gender Studies, spring
symposium, The University of Winchester, 1st
March
[5] Séraphin, H. (2012) Private and public sector
initiative for the development of entrepreneurship in
Haiti: The tourism industry, shouldn’t it be the priority,
2nd international conference in socially responsible and
sustainable entrepreneurship and innovation, University
of Southampton
[6] Séraphin, H. (2011) La transition Club Med / Club
Indigo : Une allégorie du tourisme en Haiti, International
Conference on Heritage and Sustainable Development in
Haiti, University of Laval and Chambre de Commerce et
d’Industrie d’ Haiti, Hotel Karibe, Port-au-Prince (Haiti),
10-13 November
GUEST EDITOR [1]
[1] Guest editor for Worldwide Hospitality and Tourism
Themes (WHATT) – Emerald
Special Issue: Tourism in post-colonial, post-
conflict and post disaster destinations
FUNDING AWARD / RESEARCH PROJECT [4]
[1] 2015/2016:
The University of Winchester, RKE funding for
Global Innovation and Knowledge Academy (6th GIKA
annual conference), 20-23 March 2016: £1,124
[2] 2014 / 2015:
Student Fellows Scheme: Color association to guide an
undergraduate prospectus color palette with:
Dr Valerie Bonnardel (Reader in Psychology, The
University of Winchester)
Nikki Amos (PhD student, The University of
Winchester)
The study aims to analyze the associations between
colours and words to determine the colours that best
represent key concepts indicative of the identity and
values of the University of Winchester.
[3] 2014:
EREHWON Project
Team Members: Beverly Leeds, Cheryl Gordon, Barrie
Roberts, Mark Lowman, Steve Northan, Charlotte Lystor
and Hugues Séraphin
£21k HEA Collaborative Grant Scheme (as part of £60k
award with University of Central Lancashire)
A Joint Project between UCLAN and Winchester
University to design, develop and evaluate a web-based
learning resource modeled on a real UK high street
community. It will meet the needs of a range of subject
areas in Business Education by simulating the
complexities of modern organisations within local
communities with many interdependent and inter-related
functions and processes. The resource will provide
opportunities for students to develop and enhance their
employability capabilities by providing a realistic work
environment with supporting resources. Scenarios and
multi-media resources will be provided along with

5. 5
supporting teaching notes. Students will be supported by
learning packages focused on the development of
employability skills.
[Online]
https://v3.pebblepad.co.uk/v3portfolio/uclan/Asset/View/
Gm3mmGpnkt3npMxM5r5nqdkWhw/Gm3mmGpnkt3n
cxsdqgZyttptjW
[4] 2014:
ESRC project
Broadly Engaging with Tranquility: a high resolution
pilot study for modeling public perceptions
(ES/L001748/1)
 Member of the research action team
http://www.winchester.ac.uk/research/attheuniversity/Fac
ulty%20of%20Business%20Law%20and%20Sport/Broa
dly-Engaging-with-Tranquillity/Pages/the-action-
research-team.aspx
FORTHCOMING [6]
 Journal article(s):
[1] Séraphin, H., Tourism and terrorism in France: The
limits of Dark Tourism, Worldwide Hospitality and
Tourism Themes
[2] Séraphin, H., Butcher, J. & Konstanje, M,
Challenging the negative images of Haiti at a pre-visit
stage using Visual Online Learning Materials, Journal of
Policy Research in Tourism, Leisure and Events
[ABS: 1*]
 Book chapter(s):
[1] Séraphin, H., Gowreesunkar, V., Blakeley, K. &
Polydore, C.L., Conceptual analysis and application of a
Lifelong Learning in Tourism approach to maximise the
performance of Haiti as a tourist destination, in Cuffy,
V. & Airey, D (Eds), Lifelong Learning for Tourism: an
international perspective, London: Routledge
[2] Séraphin, H. Gowreesunkar, V., International chain
of hotels: A two tiers CSR system. The case of the
hospitality sector in the metropolitan area of Port-au-
Prince (Haiti), Nova Publications
[3] Séraphin, H., Assessing dark tourism as a
sustainable economic activity for emerging destinations
using a multi criteria approach, Nova
 Conferences:
[1] Pilato, M., Séraphin, H. & Yallop, A. (2016)
Exploring the potential of street food as a sustainable
livelihood tourism strategy for developing destinations,
Australasian Business Ethics Network, 7th and 8th
December, 2016, University of Sydney Business School,
http://aben.org.au/
UNDER REVIEW [11]
 Journal article(s):
[1] Séraphin, H. & Mansfield, C. The place of tourism
and hospitality in the French and English curriculum: A
comparative approach, Journal of Hospitality and
Tourism Education
[ABS: 1*]
[2] Roselé-Chim, P. & Séraphin, H. CSR in the oil
industry and potential tourism development for French
Guiana, OGEL
[3] Séraphin, H., Analysis of the tourism industry in
Haiti from Club Med Magic Haiti to Club Lookea Magic
Haiti (1981-2015): What to be learnt? Journal of Haitian
Studies
[4] Séraphin, H, Economic Intelligence: Conceptual
application and analysis in a developing tourist
destination context. The case of Haiti, Journal of Haitian
Studies
[5] Séraphin, H, Assessing the performance of Cuba
using a theoretical approach based on Multi Criteria
Decision Analysis (MCDA), Tourism Planning &
Development
[ABS: 2*]
[6] Séraphin, H. & Dosquet, F., Ambaye, M. & Seny
Kan., Online materials and emerging markets’ image,
Journal of Business Research
[ABS 3*]
[7] Séraphin, H., Gowreesunkar, V., Capatana, A. &
Yallop, A. Heritage in branding strategy of tourism
destinations, Journal of Business Research
[ABS 3*]
[8] Roselé-Chim, P. & Séraphin, H. L’intelligence
sportive et le développement des territoires: analyse
contextualisée de la Guyane Française, Gestion et
Management Public
[FNEGE 4]

6. 6
 Book chapter(s):
[1] Séraphin, H., Marketing and Diaspora tourism:
Visual Online Learning Materials as tools to attract the
Haitian Diaspora ‘new generation’, Routledge
[2] Gowreesunkar, V.G.B., Séraphin, H. & Morrison,
A., Destination Marketing Organisations: Roles and
Challenges, Routledge Handbook of Hospitality
Marketing
 Book
[1] Séraphin, H. & Nolan, E., Green events and green
tourism: an international guide to good practice,
Greenleaf
https://www.greenleaf-publishing.com/calls-for-
contributions/greentourism
WORKING PAPERS / BOOK CHAPTERS / CONFERENCE PAPERS [13]
[1] Séraphin, H., Ambaye, M. & Gowreesunkar, GB. &
Bonnardel, V., DMO logo, Psychology and Marketing
[ABS 3*]
[2] Dosquet, F., Séraphin, H. & Bonnardel, V., Color
and political party logo, Psychology and Marketing
[ABS 3*]
[4] Séraphin, H., Guegan, X., Representation of colonial
nostalgia and national identity in destination marketing
strategy, Management & Organisational History
[ABS 2*]
[5] White, E. & Séraphin, H., UK festivals and
sustainability: What to learn from ‘Love Saves the Day
Festival’? World Guide of Sustainable tourism/green
event
[6] Dosquet, F., Lorey, T.., Majd, T. & Séraphin, H. Les
chemins de Saint Jacques de Compostelle à l’aube d’un
tourisme durable, AIMTD Conférence, 12-13 April 2017,
Vietnam
[7] Séraphin, H., International Event Management:
Bridging the gap between theory and practice,
Cambridge Publishing
[8] Séraphin, H. On the use of qualitative comparative
analysis to identify the bright spots in dark tourism, IGI
Global
[9] Séraphin, H, Bellia, C, Pilato, M, Gowreesunkar,
V.& Ambaye, M, Assessing the sustainability of
unconventional entrepreneurship using the Visser Model
(2015), Springer Book
[10] Séraphin, H., Assessing the performance of Cuba
using a theoretical approach based on Multi Criteria
Decision Analysis (MCDA), Tourism and Hospitality
Planning
[11] Séraphin, H., Bellia, C, Pilato, M, Gowreesunkar,
V.& Ambaye, M, Analysis of the potential the
unconventional aspect of street-food vending as an
entrepreneurial activity using a Resource-Based View
(RBV) approach, Journal of Business Research
[ABS 3*]
[12] Séraphin, H. & Gowreesunkar, V.,
Entrepreneurship in Haiti: Toward an identification of
the ‘blind spots’, Etudes Caribéennes
[13] Séraphin, H. & Roselé-Chim, CSR in the oil
industry and potential tourism development for French
Guiana, Industrial and Corporate Change Journal
EDUCATION
2011 PhD University of Perpignan Via Domitia, France
2006 Postgraduate Certificate in Education Canterbury Christ Church University, UK
2005 MSc in Tourism and Hospitality Management Université de Perpignan Via Domitia, France

7. 7
TEACHING PERFORMANCE AND AWARDS
2016 Fellow of the Higher Education Academy Higher Education Academy
2015-2016 NSS
Leading Event Management Programme (NSS, 2016)
The University of Winchester, UK
2012 Qualified Senior Lecturer Status (Section 11, C.N.U, France) CNU
2012 Nomination for the Pearson Teaching Award Kingston College, UK
TEACHING EXPERIENCE - FULL TIME LECTURER POSITIONS [3]
Since 2016 Programme Leader Event Management
The University of Winchester (England)
Since 2012 Lecturer in Event Management & Erasmus Coordinator
The University of Winchester (England)
B.A (Hons) Year 1 / 2 / 3 modules
2006-2012 Lecturer Travel, Tourism, Hospitality & Event Management
Kingston College (England)
Edexcel BTEC (level 1-3)
NCFE (level 1-3)
2003-2004 French Teacher
Golden Hillock School (England)
Key stage 2 / 3 / 4
TEACHING EXPERIENCE - ASSOCIATE LECTURER POSITIONS [5]
TOURISM / HOSPITALITY / EVENT MANAGEMENT
2016 IDRAC / IEFT (France) Tourism Management BSc
Since 2015 Fitzwilliam Institute
Group (England)
Event Management BSc - MSc
2014-2016 ESC Larochelle (France) Strategic Event Management MSc
2014 ESC Pau (France) Sports Event BSc
2012-2015 EM Normandie (France) Tourism Management / Event Management BSc - MSc
2009-2012 Université Perpignan (France) Tourism Management BSc – MSc
2012 Eshotel (England) Introduction to Event Management MSc
SKILLS
IT Word / PowerPoint / Excel / MS Project / Publisher / Sphinx / SPSS / TextStat 3.0 /
TurnItIn / Canvas / EventsAir
Languages French: Native speaker
English: Fluent
Spanish: Beginner

8. 8
REFERENCES [3]
[1] Emma Nolan (Senior Lecturer Project Management/Event Management)
Faculty of Business, Law and Sport (West Downs), University of Winchester, Winchester (SO22 5HT)
emma.nolan@winchester.ac.uk
[2] Chris Powell (Managing Director, The Event Expert)
The Event Expert, 70 Fennel Close – Chineham – Basingstoke, Hampshire (RG24 8XF)
chris.powell@theeventexpert.co.uk
[3] Dr Frederic Dosquet (Assistant Professor in Marketing)
Groupe ESC Pau, Campus Universitaire, 3 rue Saint-John Perse (64000) Pau, France
frederic.dosquet@esc-pau.fr