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What testing can learn from social sciences
Huib Schoots – TestBash 2.0 Brighton 2013




 codecentric nederland BV
Conference audiences




codecentric nederland BV
                                PHOTO: RIK MARSELIS (WWW.TESTNET.ORG)
Conference audiences

You have a need for other people to like and admire you, and yet you
tend to be critical of yourself. While you have some personality
weaknesses you are generally able to compensate for them. You have
considerable unused capacity that you have not turned to your
advantage. Disciplined and self-controlled on the outside, you tend to be
worrisome and insecure on the inside. At times you have serious doubts
as to whether you have made the right decision or done the right thing.
You prefer a certain amount of change and variety and become
dissatisfied when hemmed in by restrictions and limitations. You also
pride yourself as an independent thinker; and do not accept others’
statements without satisfactory proof. But you have found it unwise to be
too frank in revealing yourself to others. At times you are extroverted,
affable, and sociable, while at other times you are introverted, wary, and
reserved. Some of your aspirations tend to be rather unrealistic.
codecentric nederland BV
Our brain




codecentric nederland BV
                           PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/40964293@N07/4160835158/
People are irrational




codecentric nederland BV
                                 PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/CAYUSA/364105908/
Critical Thinking


Huh?
What does this mean? What is the point?


Really?
Are you absolutely certain? How can I know?


So?
Where does this lead? So what?




                                          Source: James Bach (see video: http://youtu.be/8TX6rzz60xQ)

 codecentric nederland BV
Critical Thinking


• Recognise argument
• Analyse argument
• Evaluate argument

• Deductive &
   Inductive reasoning

• Critical vs creative
   thinking?

codecentric nederland BV

                           Source: Critical Thinking: a user's manual – Debra Jackson
System Thinking




codecentric nederland BV
                                  PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/BINARYAPE/4882162452/
What is testing?




codecentric nederland BV
                           PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/VLADDYTHEPHOTOGEEK/4886804743/
Effective testing


“To test effectively, our theories of error have to be theories
about the mistakes people make and when / why they make
them”




codecentric nederland BV
What is Social Science?




codecentric nederland BV
                           PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/ROBBY_VAN_MOOR/478725670/
Social science




codecentric nederland BV
Psychology




codecentric nederland BV
Sociology




codecentric nederland BV
Anthropology




codecentric nederland BV
Didactic / Pedagogy




codecentric nederland BV
Communication studies




codecentric nederland BV
Communication studies




codecentric nederland BV
Research




codecentric nederland BV
Quantitative Research




codecentric nederland BV
                           PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/NICKSTONE333/8013446946/
Qualitative Research




codecentric nederland BV
                            PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/JKIRKHART35/4984385396/
About your opinion...


• What did I find out?
            Not prove yourself right
            Prove yourself wrong

• First collect data, then judge / have an opinion

 Grounded Theory Method




codecentric nederland BV
Adapt to military life?




codecentric nederland BV
                           PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/ILUVCOCACOLA/53495590/
Biases & Fallacies




codecentric nederland BV
                                  PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/THALITA-CARVALHO/8407135094/
You are not so smart


• Cognitive biases
• Logical fallacies
• Heuristics




codecentric nederland BV
Confirmation Bias


You tend to look for information that confirms your beliefs
and ignore the information that challenges them.

• Biased search
• Biased interpretation
• Biased memory




codecentric nederland BV
Texas Sharpshooter Fallacy




codecentric nederland BV
Availability Heuristic




codecentric nederland BV
                                   PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/BOOLEANSPLIT/3856718374/
Magic tricks




                           Source: Richard Wiseman (see video http://youtu.be/v3iPrBrGSJM)

codecentric nederland BV
Dancing Gorillas




codecentric nederland BV
                           SOURCE: HTTP://WWW.BBC.CO.UK/NEWS/HEALTH-21466529
Dancing Gorillas




codecentric nederland BV
                           SOURCE: HTTP://WWW.BBC.CO.UK/NEWS/HEALTH-21466529
Software




codecentric nederland BV
                           PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/NEWFILM/6600657455/
Quality




codecentric nederland BV
                           PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/DIESELBUG2007/414348333//
Numbers & counting




codecentric nederland BV
                           PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/KOENVEREEKEN/2088902012/
Testing is about

 Behaviour                            Communication
                             Skills
                                       Attitude
                           Learning


Thinking                              Collaboration
codecentric nederland BV
Now you!

Read the links & think critical about it:
•      Thinking fast & slow – Daniel Kahneman
•      You're not so smart – David McRaney
•      The invisible Gorilla – Christopher Chabris and Daniel Simons
•      Qualitative Data Analysis: a user-friendly guide for social scientists – Ian Dey
•      Critical Thinking: a user's manual – Debra Jackson
•      http://steveo1967.blogspot.com/2011/01/are-testers-ethnographic-researchers.html
•      http://steveo1967.blogspot.com/2011/01/what-you-believe-might-not-be-true-part.htm
•      http://steveo1967.blogspot.com/2010/07/danger-confirmation-bias.html
•      http://usersknow.blogspot.ca/2013/02/combining-qualitative-quantitative.html
•      Research Methods: Participant observation (www.sociology.org.uk)
•      Qualitative Evaluation checklist - Michael Quinn Patton (www.wmich.edu/evalctr/checklists)
•      Critical & creative thinking (http://www.engin.umich.edu/~cre/probsolv/index.htm)
•      Software Testing a Social Science – Cem Kaner
•      Testing Through The Qualitative Lens – Michael Bolton
•      Curing Our Binary Disease – Rikard Edgren
    codecentric nederland BV
Summary

• Be aware of what you do in testing
• Learn from what people do in social sciences
• Do quantitative AND qualitative research
• Think critically
• Be aware of biases and fallacies
• Accept and deal with ambiguity, situational specific results
   and partial answers




codecentric nederland BV
Acknowledgements


Special thanks to:
John Stevenson
http://www.steveo1967.blogspot.com/



Many of the ideas in this presentation were inspired by
colleagues including Cem Kaner, Michael Bolton, James
Bach, Rikard Edgren and Jerry Weinberg.



codecentric nederland BV
Questions?




codecentric nederland BV
Contacts


Huib Schoots

                 huib.schoots@codecentric.nl


                 @huibschoots


                 www.huibschoots.nl/blog


codecentric nederland BV
Laan der Verenigde Naties 60
3314 DA Dordrecht
The Netherlands
+31 (0) 6 24 64 10 33
www.codecentric.nl
 codecentric nederland BV

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What testing can learn from social sciences

  • 1. What testing can learn from social sciences Huib Schoots – TestBash 2.0 Brighton 2013 codecentric nederland BV
  • 2. Conference audiences codecentric nederland BV PHOTO: RIK MARSELIS (WWW.TESTNET.ORG)
  • 3. Conference audiences You have a need for other people to like and admire you, and yet you tend to be critical of yourself. While you have some personality weaknesses you are generally able to compensate for them. You have considerable unused capacity that you have not turned to your advantage. Disciplined and self-controlled on the outside, you tend to be worrisome and insecure on the inside. At times you have serious doubts as to whether you have made the right decision or done the right thing. You prefer a certain amount of change and variety and become dissatisfied when hemmed in by restrictions and limitations. You also pride yourself as an independent thinker; and do not accept others’ statements without satisfactory proof. But you have found it unwise to be too frank in revealing yourself to others. At times you are extroverted, affable, and sociable, while at other times you are introverted, wary, and reserved. Some of your aspirations tend to be rather unrealistic. codecentric nederland BV
  • 4. Our brain codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/40964293@N07/4160835158/
  • 5. People are irrational codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/CAYUSA/364105908/
  • 6. Critical Thinking Huh? What does this mean? What is the point? Really? Are you absolutely certain? How can I know? So? Where does this lead? So what? Source: James Bach (see video: http://youtu.be/8TX6rzz60xQ) codecentric nederland BV
  • 7. Critical Thinking • Recognise argument • Analyse argument • Evaluate argument • Deductive & Inductive reasoning • Critical vs creative thinking? codecentric nederland BV Source: Critical Thinking: a user's manual – Debra Jackson
  • 8. System Thinking codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/BINARYAPE/4882162452/
  • 9. What is testing? codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/VLADDYTHEPHOTOGEEK/4886804743/
  • 10. Effective testing “To test effectively, our theories of error have to be theories about the mistakes people make and when / why they make them” codecentric nederland BV
  • 11. What is Social Science? codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/ROBBY_VAN_MOOR/478725670/
  • 20. Quantitative Research codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/NICKSTONE333/8013446946/
  • 21. Qualitative Research codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/JKIRKHART35/4984385396/
  • 22. About your opinion... • What did I find out? Not prove yourself right Prove yourself wrong • First collect data, then judge / have an opinion  Grounded Theory Method codecentric nederland BV
  • 23. Adapt to military life? codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/ILUVCOCACOLA/53495590/
  • 24. Biases & Fallacies codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/THALITA-CARVALHO/8407135094/
  • 25. You are not so smart • Cognitive biases • Logical fallacies • Heuristics codecentric nederland BV
  • 26. Confirmation Bias You tend to look for information that confirms your beliefs and ignore the information that challenges them. • Biased search • Biased interpretation • Biased memory codecentric nederland BV
  • 28. Availability Heuristic codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/BOOLEANSPLIT/3856718374/
  • 29. Magic tricks Source: Richard Wiseman (see video http://youtu.be/v3iPrBrGSJM) codecentric nederland BV
  • 30. Dancing Gorillas codecentric nederland BV SOURCE: HTTP://WWW.BBC.CO.UK/NEWS/HEALTH-21466529
  • 31. Dancing Gorillas codecentric nederland BV SOURCE: HTTP://WWW.BBC.CO.UK/NEWS/HEALTH-21466529
  • 32. Software codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/NEWFILM/6600657455/
  • 33. Quality codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/DIESELBUG2007/414348333//
  • 34. Numbers & counting codecentric nederland BV PHOTO: HTTP://WWW.FLICKR.COM/PHOTOS/KOENVEREEKEN/2088902012/
  • 35. Testing is about Behaviour Communication Skills Attitude Learning Thinking Collaboration codecentric nederland BV
  • 36. Now you! Read the links & think critical about it: • Thinking fast & slow – Daniel Kahneman • You're not so smart – David McRaney • The invisible Gorilla – Christopher Chabris and Daniel Simons • Qualitative Data Analysis: a user-friendly guide for social scientists – Ian Dey • Critical Thinking: a user's manual – Debra Jackson • http://steveo1967.blogspot.com/2011/01/are-testers-ethnographic-researchers.html • http://steveo1967.blogspot.com/2011/01/what-you-believe-might-not-be-true-part.htm • http://steveo1967.blogspot.com/2010/07/danger-confirmation-bias.html • http://usersknow.blogspot.ca/2013/02/combining-qualitative-quantitative.html • Research Methods: Participant observation (www.sociology.org.uk) • Qualitative Evaluation checklist - Michael Quinn Patton (www.wmich.edu/evalctr/checklists) • Critical & creative thinking (http://www.engin.umich.edu/~cre/probsolv/index.htm) • Software Testing a Social Science – Cem Kaner • Testing Through The Qualitative Lens – Michael Bolton • Curing Our Binary Disease – Rikard Edgren codecentric nederland BV
  • 37. Summary • Be aware of what you do in testing • Learn from what people do in social sciences • Do quantitative AND qualitative research • Think critically • Be aware of biases and fallacies • Accept and deal with ambiguity, situational specific results and partial answers codecentric nederland BV
  • 38. Acknowledgements Special thanks to: John Stevenson http://www.steveo1967.blogspot.com/ Many of the ideas in this presentation were inspired by colleagues including Cem Kaner, Michael Bolton, James Bach, Rikard Edgren and Jerry Weinberg. codecentric nederland BV
  • 40. Contacts Huib Schoots huib.schoots@codecentric.nl @huibschoots www.huibschoots.nl/blog codecentric nederland BV Laan der Verenigde Naties 60 3314 DA Dordrecht The Netherlands +31 (0) 6 24 64 10 33 www.codecentric.nl codecentric nederland BV

Editor's Notes

  1. Social science: complexity of the human mind!Exploration, description and explanation are the three purposes of social science research. - Earl BabbieObservation Humans are importantStorytelling
  2. http://www.marcofolio.net/other/15_cool_word_illusions.html
  3. Brain: 1.3 kilo woman, 1.4 kilo manWorking temperature37 degrees CelsiusFueled by potatoes!1015 calculations per second2 percent of your total body massNeeds 10 times more oxygen then the rest of your body20% of your blood flows to your brainUses 25% of all energySOURCE
  4. You think you are rational, but you are not.people fail to realize the irrationality of their actions and believe they are acting perfectly rational, possibly due to flaws in their reasoning.people's actual interests differ from what they believe to be their interests.mechanisms that have evolved to give optimal behavior in normal conditions lead to irrational behavior in abnormal conditions.situations outside one's ordinary circumstances, where one may experience intense levels of fear, or may regress to a fight-or-flight mentality.apparently irrational decisions that are actually optimal, but made unconsciously on the basis of "hidden" interests that are not known to the conscious mind.an inability to comprehend the social consequences of one's own actions, possibly due in part to a lack of empathy.Some people find themselves in this condition by living "double" lives. They try to put on one "mask" for one group of people and another for a different group of people. Many will become confused as to which they really are or which they wish to become.People are predicable irrational
  5. Systems thinking is the process of understandinghowthings, regarded as systems, influenceoneanotherwithin a whole.Systems thinking has been defined as an approach toproblemsolving, byviewing "problems" as parts of an overall system, ratherthanreactingtospecific part, outcomes or events andpotentiallycontributingtofurtherdevelopment of unintendedconsequences
  6. Testing is questioning a product in order to evaluate it. (RST)Testing is gathering information with the intention of informing a decision (Jerry Weinberg)Providing informationInvestigate/question a product AND related products AND service: the whole solutionTesting and checking: testing is asking questions where we do not know the answers / checking: we know the answer
  7. Programmers findand fix most of theirown bugs\r\nWhat testers find are whatprogrammersmissed\r\nTesters are lookingfor bugs thathide in programmers blind spots
  8. Social science:SocietyHuman natureHuman interactionAnd people are irrational!Difference with exact science High tolerance for ambiguity, situational specific results and partial answers
  9. Daniel kahnemanPsychology is the study of the mind and behaviour and helps testers understand individual behaviour.How do we decide? How do we think?Why important in testing? About people, how they think, why they do what they do, emotions, motivation, behaviour and relationships
  10. Karl MarxPeople and their behaviour in a social environment, in groups. Moral. Ethics.It learns us empirical investigation and critical analysis and gives insight in human social activityWhy important in testing?because we work with people, in teamsand all that that brings, social class, religion, language
  11. Claude Levi-StraussHow people life and interact (culture)Linguistic anthropologySocial, cultural or sociocultural anthropologyWhy important in testing?Different cultures, languages, habits, hierarchy, etc.
  12. Maria MontessoriPractical application of teaching andlearning.How do peoplelearn?Why important in testing?tolearnandteachandlearninghow best the workforus[andlearninghow we can best do them
  13. Communication studiesProcesses of human communicationWhy important in testing?Developers: not really important to know the end usersTesters: vitalBlogpost John: human impact
  14. Communication studiesProcesses of human communicationWhy important in testing?
  15. Research:Social distanceObjectivityAvoid intrusion of personal beliefs/values into researchUsequantitativeandqualitativere search methods
  16. Quantitative researchQuantitative data deals with measurement and numbers: quantity, size and frequencyFind answers to closeddetermined research questions, often research methods are described upfront. Results is a data collection of numbers and statistical information.Use quantitative metrics to understand exactly what your users are doing. What features do they use? How much do they spend? Does changing something big have a big impact on real user behavior?
  17. Qualitative researchthe description and interpretation of the problems in a specific context. It is mainly about observing and naming behaviorYou need both, story to backup numbersSocial science: “Partial answers that might be useful.” Qualitative data deals with meanings (story): when you want to understand and something: the underlying thoughts and intentionsUse qualitative research to understand why your users do what they do. What problems are they trying to solve? Why are they dropping out of a particular task flow when they do? Why do they leave and never come back. Subjective sociology: EmpathyObserveExperienceParticipate
  18. Science is important…. They gave us critical thinking. Proving your theories.Could it be something else?Is it what I expected? What did I do differently?How can I explain what I did? We have it the wrong way around…. More emphasis on story. You miss outliers: unique random event. Grounded theory method is a research method which operates almost in a reverse fashion from traditional social science research. Rather than beginning with a hypothesis, the first step is data collection, through a variety of methods.
  19. Please discuss!A study by the War Department on U.S. soldiers returning home after World War Two One conclusion from the study is that soldiers from rural backgrounds have an easier time adapting to military life than those from urban backgrounds. And, yes, that does make sense. Rural life is less comfortable, requires initiative, and requires more discipline in ways that match army life.The real result is that soldiers from urban backgrounds fare better. It only takes a minute of reflection to realize that this, too, makes sense. They should fare better given more experience with large organizations and dealing with strangers, for instance
  20. http://www.steveo1967.blogspot.nl/2010/07/danger-confirmation-bias.htmlhttp://www.youtube.com/watch?v=iSg6XwXe6WQhttp://kschang.hubpages.com/hub/Confirmation-Bias-What-is-it-How-it-affects-You-and-How-to-Deal-With-Ithttp://changingminds.org/explanations/theories/confirmation_bias.htm
  21. http://edweb.tusd.k12.az.us/sandre/andre28.htmPotato by RikardNumbersLooking at it differently
  22. Radiologistsskilled at searching scans fortinyanomalieswithpotentially life-threateningconsequences80%skilled
  23. Made to add value to usersUsers are humanSoftware solves problemsProblems are not binary: programmers can come up with different ways to solve  testers to find what they forgot or how they thought of it
  24. Jerry Weinberg: quaility is value to some person…. How objective is that?
  25. How many tests?Ask a managerSimple requirement: still infinite possibilities Coverage: N / infinite = 0
  26. Testing is about:BehaviourCommunicationSkillsAttitudeThinkingCollaborationLearning