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Social media marketing allows companies to interact with current and prospective customers through social media channels like social networks, blogs, forums and podcasts. It provides opportunities for two-way communication, understanding customer needs, and promoting brands at low cost. While it can help build relationships and reputation, companies must also respond appropriately to any negative feedback to overcome potential reputational issues.

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Marketing Mastermind March 2009 Edition Presented By: Rajinder Gupta RR1801 A14 MBA 2 nd Semester Lovely Professional University
Social Media Marketing A Buzz on the Internet
What is Social Media Marketing? ,[object Object],[object Object]
[object Object],[object Object],[object Object],Core Idea of SSM
Use of Social Media in Internet Marketing Plan ,[object Object],[object Object]
Basic Forms of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Tactics of Social Media Marketing ,[object Object],[object Object],[object Object]
Five pillars of Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Characteristics of Social Media Marketing ,[object Object],[object Object],[object Object],[object Object]
How Social Media Marketing is different from Commercial Media? ,[object Object],[object Object],[object Object]
How Social Media Marketing is different from ……?(Cont.) ,[object Object],However there exists a similarity that both Social and Commercial Media are capable of reaching large and small audiences globally.
Advantages of Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages of Social Media Marketing ,[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object]

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