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Creative and Media: Level 2 Higher Diploma                                                                                  Unit 5: Campaign




                                                                                                                                               Level 2 Higher Diploma Creative and MediaUnit 1: Scene
5.1.2 Poster analysis
Student Book
  pp 142–51


                     Poster analysis

                     On your own or in a small group:

                     1) choose three or four campaign posters from the examples your teacher has given you




                                  Poster 1




        Poster 2                                                                           Poster 3




    © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.                 1
Unit 1: Scene                                                                                                    Creative and Media: Level 2 Higher Diploma




                                                                                                                                                               Unit 1: Scene
                                                                                                                                                              Diploma Level 2  Information Technology
                     2) identify the main message of each campaign poster




              Poster 1




2   © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.
Creative and Media: Level 2 Higher Diploma                                                                                  Unit 5: Campaign




                                                                                                                                               Level 2 Higher Diploma Creative and MediaUnit 1: Scene
                     The message of this advert is that children under 16 years should be aware of the NSPCC
                        and that they can help you if anything happens to you. The NSPCC want to help end
                        cruelty to children and make sure that every child is being listened to.

                                                                                        Poster 2




                     The message of this advertisement is
                        to show that smoking is bad for
                        you and that the NHS can help
                        you quit smoking even if you
                        have been hooked to cigarettes
                        for a long time.




                                                                                           Poster 3




The message that this poster is giving out is that if
you drink and then drive you may be in an accident
and you should think before you drink and drive.




    © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.                 3
Unit 1: Scene                                                                                                    Creative and Media: Level 2 Higher Diploma




                                                                                                                                                               Unit 1: Scene
                                                                                                                                                              Diploma Level 2  Information Technology
                     3) Identify the target audience for each poster

                     Poster 1: The target audience for this poster is children under 16 years or age

                     Poster 2: The target audience for this poster is people of any age that are addicted to
                        cigarettes and they want to quit.

                      Poster 3: The target audience for this poster is people that often think about or do drink
                        and drive.

                     4) Decide whether or not you think the poster is effective in getting its message across.

                     Think carefully about each poster and use your research skills to produce a report that you
                     will present to the rest of the class. You could present your report as a PowerPoint
                     presentation, a verbal report, a video or audio programme or a website.

                     Poster 1: I think that this poster isn’t effective enough because it has too much writing on
                     it and the colours are not bright so people wouldn’t like to look at this poster.

                     Poster 2: I think that this poster is really effective because the image of the man shows that
                     he is hooked on cigarettes by showing us he is literally hooked on with an actual hooked.
                     Also the small piece of text in the middle of the poster tells you that it doesn’t matter if
                     you have been hooked on cigarettes for a very long time because the NHS Smokefree can
                     help you get hooked of cigarettes.

                     Poster 3: I think that this poster is helpful because it shows that




4   © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.

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  • 1. Creative and Media: Level 2 Higher Diploma Unit 5: Campaign Level 2 Higher Diploma Creative and MediaUnit 1: Scene 5.1.2 Poster analysis Student Book pp 142–51 Poster analysis On your own or in a small group: 1) choose three or four campaign posters from the examples your teacher has given you Poster 1 Poster 2 Poster 3 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 1
  • 2. Unit 1: Scene Creative and Media: Level 2 Higher Diploma Unit 1: Scene Diploma Level 2  Information Technology 2) identify the main message of each campaign poster Poster 1 2 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.
  • 3. Creative and Media: Level 2 Higher Diploma Unit 5: Campaign Level 2 Higher Diploma Creative and MediaUnit 1: Scene The message of this advert is that children under 16 years should be aware of the NSPCC and that they can help you if anything happens to you. The NSPCC want to help end cruelty to children and make sure that every child is being listened to. Poster 2 The message of this advertisement is to show that smoking is bad for you and that the NHS can help you quit smoking even if you have been hooked to cigarettes for a long time. Poster 3 The message that this poster is giving out is that if you drink and then drive you may be in an accident and you should think before you drink and drive. © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 3
  • 4. Unit 1: Scene Creative and Media: Level 2 Higher Diploma Unit 1: Scene Diploma Level 2  Information Technology 3) Identify the target audience for each poster Poster 1: The target audience for this poster is children under 16 years or age Poster 2: The target audience for this poster is people of any age that are addicted to cigarettes and they want to quit. Poster 3: The target audience for this poster is people that often think about or do drink and drive. 4) Decide whether or not you think the poster is effective in getting its message across. Think carefully about each poster and use your research skills to produce a report that you will present to the rest of the class. You could present your report as a PowerPoint presentation, a verbal report, a video or audio programme or a website. Poster 1: I think that this poster isn’t effective enough because it has too much writing on it and the colours are not bright so people wouldn’t like to look at this poster. Poster 2: I think that this poster is really effective because the image of the man shows that he is hooked on cigarettes by showing us he is literally hooked on with an actual hooked. Also the small piece of text in the middle of the poster tells you that it doesn’t matter if you have been hooked on cigarettes for a very long time because the NHS Smokefree can help you get hooked of cigarettes. Poster 3: I think that this poster is helpful because it shows that 4 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.