Today’s business world is increasingly complex, virtual and requires proficient English skills — and companies are struggling to find the right learning solution.
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The Future of Learning Is Blended
Benjamin Joseph
Founder and CEO
Training Express Group
Rupert Hillier
Co-Founder and COO
ISUS
Tom Kahl
President
GlobalEnglish
Sponsored by:
2. 2
Agenda
• Today’s business environment
• What is blended learning?
• Trends to optimize training ROI
• Solving real-life challenges
• How to choose the right solution
• Blended learning with GlobalEnglish
3. 3
Today’s Global Business Reality
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Regional
Autonomous
Operations
Local Languages
Dominate
Global
Human
Network
English Proficiency
Imperative!
HUGE
ENGLISH
SKILLS
GAP
Global
Integration
Begins
English Importance
Growing…But NOT
Imperative
Digitally
Connected
4. 4
Business English Is Below Recommended Level
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BUSINESS ENGLISH INDEX
INDUSTRIES
0
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3.1
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3.2
4.5 4.5
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BASIC
INTER-
MEDIATE
ADVANCE
TO
MASTER
BEGINNE
R
Recommended Performance Level
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The Single Biggest Challenge Impacting Your Workforce Today
rate their current English
skills as sufficient.1
of non-native English speakers in global enterprises
say English is critical or important for their jobs...
YET
ONLY92% 7%
1 The Globalization of English report, GlobalEnglish 2011
Companies that are highly
effective communicators had
47% higher
total returns
to shareholders compared with
firms that are the least effective.2
2 2009/2010 ROI Communication Study, Towers Watson
Companies at the highest level
of global communications maturity are
113 times more likely
than those at the lowest level to be
efficient, flexible
and profitable.3
3 2012 Global Business Communications: A Strategic Imperative in Today’s Borderless Workplace, Bersin & Associates
6. 6
Today’s Business Reality Requires a New Learning Model
The best solutions are:
Source: Charles Jennings, former CLO of Reuters
10%
Formal
Learning
20%
Informal
Learning
70% On-the-job
Experience
ONLINE ON DEMAND
BLENDED
DELIVERED IN THE CONTEXT OF WORK
8. 8
Trends in the Search for Training ROI
OR
TREND:
Move from standalone
to blended
PAST PRESENT
• Flexibility
• Relevance
• Personalization
• Quality
• Logistics
• Engagement
• Motivation
• Personalization
• Speaking
Challenges:
Challenges:
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The Best of Both Worlds
Mobility
Structure
Tracking & Control
Self-Study
Reduced Costs
Global Reach
BLENDED
Motivation
Personalization
Feedback
Fluency & Listening
Relevance
Discipline
10. 10
Evolving the Search for Training ROI
OR
PAST PRESENT FUTURE
TREND:
Standalone
to Blended
TREND:
From Blended with
Classroom to
Blended with Virtual
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From Traditional Solutions to Virtual Solutions
Traditional Virtual
Fixed times and low attendance, low motivation, and low ROI.
Rigid
Teachers must often compromise individual needs to satisfy the group.
Often doesn't prepare students for their real work challenges.
General
Must form groups, work out schedules, reserve training rooms, find local
providers, manage external satisfaction surveys, etc.
Logistically elaborate
Doesn't mix well with online; more difficult to align content, especially with
groups. Doesn't always prepare learners for their real job challenges.
Rigid
Difficult to get uniform content and quality worldwide.
Local
Anytime-anyplace learning, 100% attendance, 100% ROI.
Flexible
Personalized experience tailored to individual needs.
Individual
Online registration is fast and easy to update for speedy implementation.
Easy to implement
The medium in which instruction is delivered is directly applicable to work
situations. Ideal for blending with online study.
Relevant
“One stop shop”: consistent accessibility, delivery, quality, management & reporting.
Global
Highly dependent on teacher standards, which may vary by location.
Satisfaction frequently measured only quarterly. Traditional materials less
motivating and less applicable to today’s workplace.
Unpredictable
Dependent on teacher feedback and manual reporting process. Complex
tracking means ROI is difficult to evaluate.
Complex
Historically poor results. Students may speak only five minutes in an hour-
long class.
Inconsistent
Low attendance equates to wasted investment. Much less self- study and
high costs per hour.
Low ROI
No geographical limitations means the best trainers. Satisfaction is measured
session by session. High-quality, engaging learning material is easily
accessible.
Consistent quality
Easy to track and monitor students and teachers.
Controlled
Highly focused sessions with an emphasis on communicative competence
ensures maximum results with minimal time investment.
Effective
Built-in self-study is combined with highly contextual personalized instruction
that requires no travel.
High ROI
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Tackling Real-Life Challenges: The Workforce
Challenge: Improving business
communication across a global company by
engaging employees with Web-based
solutions at low cost.
Solution: Benefits:
• Greatly improved on-boarding
• Clear objectives for each employee
• Monthly contact for motivation and engagement
• Targeted job-specific recommendations within the
platform
• Ongoing technological and pedagogical support
Outcome:
• Fully engaged subscribers studying three times more
than with standalone solutions
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Tackling Real-Life Challenges: Critical Talent
Challenge: Increasing the
confidence and proficiency of
critical talent. Implementing a
totally flexible solution for very
busy people that delivers
tangible results quickly.
Solution:
Benefits:
• 100% tailored to individual needs; entirely
communication focused
• Flexible scheduling: anytime/anyplace learning
• The best trainers: uniform quality globally
• Exceptionally cost-effective
• Easy to deploy and manage
Outcome:
• Greatly increased business communication
proficiency and confidence make global talent
ready for the next opportunity
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Tackling Real Life-Challenges: Grooming Present and Future
Leaders
Challenge: Driving specific skills in
English: preparing leaders for high-level
negotiations, meetings and presentations.
Providing a VIP solution to a very
demanding target group.
Solution: Benefits:
• Uniquely personalized
• Key skills focus
• Unparalleled flexibility
• World-class coaches with guaranteed business expertise
• Native language support
Outcome:
• Executives are able to increase their global leadership
competencies and lead across borders
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Building a Blended Learning Solution
Workforce $ Critical Talent $$ Leadership $$$ Executive $$$$
Levels4to10Levels1to3
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How to Choose the Right Solution
• Teachers
• Technology
• Business focus
• Global coverage
• Proven experience
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Key Selection Criteria
TEACHERS
• Native-English speakers
• Business experience
• Teaching qualifications/business
experience
• Positivity and warmth
• Availability and flexibility
• Accessibility and IT literacy
TECHNOLOGY
• A single centralized platform
• Flexible online scheduling
• Proven quality management
• Advanced tracking and reporting
• Needs-based as well as specific corporate
and skills content
• Multiple languages, time zones and access
point compatibility
• Enterprise-level scalability
• Tutoring and virtual services integrated into a
strong online curriculum for self-study
• On-the-job performance support tools
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About GlobalEnglish
GlobalEnglish is focused exclusively on the corporate market. We’re dedicated to
improving productivity and performance gains instead of only linguistic ones to
deliver maximum ROI for your corporation.
Focused on
Your needs
GlobalEnglish is part of Pearson’s $1bn English business unit with 18,500+
employees across the world. We're expanding our capabilities to offer our customers
a more comprehensive solution—ranging from the highest-quality learning software,
teachers and content to bespoke projects.
Backed by #1
global brand in
education
For 15 years we’ve partnered with more than 450 of the Forbes Global 2000
worldwide and have won numerous awards, most recently, the 2012 Gold
Brandon Hall Excellence Award for Best Use of Blended Learning.
Proven
Our enterprise-grade SaaS suite delivers value to your entire workforce. It’s aligned with
the 70:20:10 learning model; is customizable; and includes assessment, formal and
informal learning, and performance support applications.
Unique
Solution
GlobalEnglish Customers