2. State of the Space
The graphical (display, mobile, video, and social)
digital market continues to grow very fast in a very
fragmented manner across the internet ad space.
Advertisers, agencies and publishers are seeking
one company that can bring an integrated
platform across display, email, video, mobile and
social media to help drive greater value and make
it easier to achieve their core objectives.

3. Adknowledge.com – Who are we and what do we do.
Adknowledge, the leading long tail marketplace, is a single
destination for all of your online marketing needs outside of
search. We generate millions of clicks per day by targeting
your ads through social media, games, display, email and
mobile.
We work with top agencies and brands to assist with strategy
development and generating revenue within the digital ad
space.

4. Introduction| Experience & Knowledge
Founded in 2004, Adknowledge is the Recent Awards & Press
4th largest online performance
marketplace
"The Next Google” - CNBC
We are the ONE-STOP-SHOP for hard-to-reach
places on the web
Similar ROI to search The $100M Revenue Club:
$300 Million Annual Revenue "Adknowledge Weaves Web of Ads"
300 Employees
Offices in Kansas City, New York, Los Angeles,
San Francisco, Fort Myers, London, Toronto
Top 20 CPA Affiliate Network
Key facts
60+ billion impressions per month One of the “Fastest Growing
Over 10,000 advertisers Companies”
Reach 300 million people globally
3

5. The Leading Long Tail Marketplace
4th Largest ad marketplace
Connect with your target audiences outside traditional search
Unduplicated reach
Tap into a wide variety of performance and brand-engagement formats
Traffic quality similar to search
Deliver highly-targeted ads to those most likely to respond
4

6. Growth| Organic and Through Acquisitions
Adknowledge Chronology 2004 - 2012
Adknowledge has grown organically and through acquisitions to establish itself as the largest
privately held Internet advertising network enabling advertisers to reach the long tail.
5

7. Reaching People Where They Spend Their Time
U.S. Monthly Online Time Spent on Most Heavily Used Internet Sectors
(Millions of Hours)
Social Networks 906
Games 407
Email 329
Videos/Movies 156
Portals 160
Instant Messaging 176
Search 138
Software Info 131
Multi-Category Entertainment 111
Classifieds/Auction 107 Source: Nielsen NetView
6

8. Some of our Advertisers: >>Direct Response and Brands
7

9. Advertising Products and Features
Your single source destination to a wide variety of
performance and brand engagement formats.
Display Contextual
Email Facebook Ads
Rich Media/Video Mobile

10. Tap Into our Large Content Network
Looking for an audience outside of Search?
Reach users across hundreds of categories, including:
Automotive 7.5 million monthly impressions
Finance 107 million monthly Impressions
Entertainment 1.5 Billion monthly impressions
Food & Drink 18 million monthly impressions
News 715 million monthly impressions
Sports 156 million monthly impressions
Travel 15 million monthly impressions
And hundreds more!
Tool Bars
In-Text Pop-Overs Pop-Unders 2nd Tier Search

11. Direct Response (CPC) | Expansive Reach from a single source
BidSystem.com
Self-serve platform provides
efficiency & scale
Set bid price
for each ad click
Easy-to-use, search marketing
Traffic Estimator:
workflow Shows estimated rank,
traffic and cost/day
Bid on CPC for categories
Bids start at $0.10 and are based
on what the advertiser is willing to
pay
Advertisers receive exposure across
channels
Ads in Games Banners & Video Email & Websites
10

12. Direct Response (CPA) | Pure Performance
Scale
Fortune 500 Companies
Over 2,000 publishers through our Search,
Display, Email and Social Channels
Brand Integrity and Safety
Choose the Performance
Receive leads and customers on a CPA basis
CPL, CPO, CPS, CPV, CPI available

13. Social Media | Multiple Channels of Engagement
Tap Into Social Ads
Banner Ads in over 1,200 applications monetize their content
Sponsored Ads for Virtual currency
Pre-roll video and incentivized video
Official Access to the Facebook ads API.
CPM, CPC , CPI / CPA and Fan pricing available*

14. Adknowledge Mobile | Rapidly Growing Reach
Grow Your Business in the Mobile Space
Generate high-qualified leads with 3 billion impressions per
month
Yahoo! PTQS (Partner Traffic Quality Score) equals 9 out of
10
Tap into 14 million relevant clicks per month
Traffic expected to grow 131% by 2013
Experience high-margin ROI with competitive pricing
Target Your Desired Mobile Audience
Geo-targeting and mobile device targeting
Ability to detect mobile OS in real-time
Category-driven campaign targeting allows mobile audience
penetration without keywords
Smart Pricing™ technology ensures consistent, high-quality
mobile traffic with real-time traffic scoring and filtering
Slides on our click to call product:
http://clearslide.com/view/mail?iID=D6JWXBBSUNSXELAME
UFQ

15. Understanding Online Marketers’ Strategies, Tactics and Needs
What are your online marketing objectives?
•Branding
•Direct Response
•Social
What channels do you currently buy through?
•Search
•Display
•Email
•Social
•Video
•Mobile
How do you currently buy?
•Performance pricing
•CPM
•Programmatic
What are the pain points you’re experiencing today?
•Transparency
•Performance
•Brand Safety
•Control

16. Thank you for considering Adknowledge.
For a proposal, Jim Poshek
contact: Senior Account Executive
Brand Performance Team
[d]
646.213.4670
[c]
239.560.7983
[f]
646.213.4663
jposhek@adknowledge.com