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Matthew Hunter
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Readership profile
1.
2.
Readers spend on
average £46 on DVDs per annum
3.
95% of readers
own some form of console
4.
Readers spend an
average of £150 per annum on games
5.
Only 12% watch
just terrestrial television.
6.
55% of readers
regularly attend parties
7.
60% care for
their image
8.
80% agree that
they don’t plan the future
9.
MALE: 59%
10.
FEMALE: 41%
11.
Average age: 19
12.
Working full time:
15%
13.
Working part time:
42%
14.
Still studying: 63%
15.
16.
Readers spend
an average of £45 on footwear per purchase
17.
Readers spend an
average of £465 on clothes every year
18.
Spend an average
of £25 per gig they attend
19.
45% own cars
with their own insurance policies
20.
75% prefer bright
coloured clothing; 25% prefer dark coloured clothing
21.
56% admit they
swear frequently in everyday conversation.
22.
30% own an
electrical instrument
23.
82% say they
lose themselves in the music when at a live gig.
24.
85% use the
internet and 70% have broadband
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