The document discusses various topics related to digital marketing and technology, including crowdsourcing, APIs, user experience design, augmented reality, and creating shareable and interactive brand content. It provides tips for getting started with crowdsourcing, such as starting small projects and focusing on community engagement. It also outlines pros and cons of crowdsourcing, such as low costs but potential quality issues. Overall, the document presents different innovative digital strategies and considerations for bringing brands to life online.

1. IF THE ONLY TOOL YOU
HAVE IS A HAMMER,
EVERY PROBLEM LOOKS
LIKE A NAIL
Maslow’s Hammer

2. I don’t have to learn about digital
technology because whatever I dream up
someone, somewhere, can make it happen.
*Unemployed Creatives

3. DON’T FORGET WHAT
WE ARE DOING

4. Bringing a brand to life by any means
necessary for the consumer.
*Luke Sullivan - Hey Whipple Squeeze This

5. CROWDSOURCING

7. CROWDSOURCED
MARKETING:

8. VOLUNTEER BRAND
ENTHUSIASTS

10. CONTENT CREATION

15. INNOVATIVE SOLUTIONS
Crowdsourcing.org - Crowdsourcing by Fleaser

16. Crowdsourcing.org - Crowdsourcing by Fleaser

17. TIPS FOR GETTING
STARTED
Crowdsourcing.org - Crowdsourcing by Fleaser

18. START SMALL
Crowdsourcing.org - Crowdsourcing by Fleaser

19. THE RULE OF
1%-9%-90%
Crowdsourcing.org - Crowdsourcing by Fleaser

20. FIND THE
MOTIVATION MIX
Crowdsourcing.org - Crowdsourcing by Fleaser

21. REMEMBER
“STURGEON’S LAW”
Crowdsourcing.org - Crowdsourcing by Fleaser

22. HARNESS “JOY’S LAW”
Crowdsourcing.org - Crowdsourcing by Fleaser

23. KEEP IT SIMPLE
Crowdsourcing.org - Crowdsourcing by Fleaser

24. COMMUNITY IS KING
Crowdsourcing.org - Crowdsourcing by Fleaser

25. MANAGE THE PROCESS
Crowdsourcing.org - Crowdsourcing by Fleaser

26. GET LEGAL INVOLVED
Crowdsourcing.org - Crowdsourcing by Fleaser

29. Crowdsourcing.org

33. ROUGHLY 1 MILLION
WORKER HAVE BEEN PAID
$1-2 BILLION FOR
CROWDSOURCING
PROJECTS
oBixMedia.com

34. ADVANTAGES
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

35. NUMEROUS IDEAS
FROM NUMEROUS
PEOPLE
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

36. CHEAP
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

37. FAST
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

38. DISADVANTAGES
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

39. QUALITY COULD BE
QUESTIONABLE
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

40. UNRELIABLE
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

41. CONFIDENTIALITY
Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

42. WHY SHOULD YOU
CARE?

44. APPLICATION
PROGRAM
INTERFACE (API)

46. WHAT IS IT?

47. An API (Application Program
Interface) is the interface implemented
by an application which allows other
applications to communicate with it.
*MakeUseOf.com

48. IT’S ONE WORD:
COMMUNICATION

51. APIs ARE
GENERALLY
INVISIBLE TO THE
END USER

59. USER
EXPERIENCE (UX)

60. User Experience (abbreviate: UX) is the
quality of experience a person has when
interacting with a specific design. This
can range from a specific artifact, such
as a cup, toy, or website, up to larger,
integrated experiences such as a
museum or airport
*UXNet.org

62. THE EXPERIENCE
BELONGS TO THE
USER

64. GREAT USER
EXPERIENCES ARE
INVISIBLE

67. MAKE IT AS SIMPLE
AS POSSIBLE

68. DON’T JUST
ELIMINATE STEPS

72. UX IS YOUR BRAND

76. QR CODES
Warning: Use with EXTREME caution

77. QR (Quick Response) Codes are 2
dimensional barcodes that are easily
scanned using any modern mobile phone.
This code will then be converted into a piece
of (interactive) text and/or link.

80. AUGMENTED
REALITY

81. Augmented reality (AR) is a term for a
live direct or indirect view of a physical,
real-world environment whose elements
are augmented by computer generated
sensory input such as sound, video,
graphics or GPS data.
*Mashable

85. I don’t have to learn about digital
technology because whatever I dream up
someone, somewhere, can make it happen.
*Unemployed Creatives

86. AGENCIES ARE GOING
TO HAVE TO START
ACTING MORE LIKE
SOFTWARE COMPANIES

87. FRESH
ORIGINAL
UNEXPECTED
BEAUTIFUL
Edward Boches

88. SHAREABLE
INTERACTIVE
CONTINUOUS
PARTICIPATORY
Edward Boches

89. DOES IT:
ENTERTAIN?
PROVIDE VALUE?
PROVIDE CONTENT?
Edward Boches

90. BRING THE BRAND
TO LIFE
Luke Sullivan

91. BY ANY MEANS
NECESSARY
Luke Sullivan