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International
Business 7e

                      by Charles W.L. Hill




McGraw-Hill/Irwin   Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 8


 Regional Economic Integration
Introduction


Regional economic integration refers to agreements
between countries in a geographic region to reduce
tariff and non-tariff barriers to the free flow of goods,
services, and factors of production between each other
Regional trade agreements are designed to promote
free trade, but instead the world may be moving toward
a situation in which a number of regional trade blocks
compete against each other




                                                            8-3
Levels Of Economic Integration


There are five levels of economic integration:
1. a free trade area eliminates all barriers to the trade of
goods and services among member countries, but
members determine their own trade policies for
nonmembers
the European Free Trade Association (between
Norway, Iceland, Liechtenstein, and Switzerland), and
the North American Free Trade Agreement (between
the U.S., Canada, and Mexico) are both free trade
areas



                                                               8-4
Levels Of Economic Integration


2. a customs union eliminates trade barriers between
member countries and adopts a common external trade
policy
The Andean Pact (between Bolivia, Columbia,
Ecuador and Peru) is an example of a customs union
3. a common market has no barriers to trade between
member countries, a common external trade policy, and
the free movement of the factors of production
MERCOSUR (between Brazil, Argentina, Paraguay,
and Uruguay) is aiming for common market status

                                                        8-5
Levels Of Economic Integration


4. An economic union has the free flow of products and
factors of production between members, a common
external trade policy, a common currency, a
harmonized tax rates, and a common monetary and
fiscal policy
The European Union (EU) is an imperfect economic
union
5. A political union involves a central political apparatus
that coordinates the economic, social, and foreign policy
of member states
The EU is headed toward at least partial political
union, and the United States is an example of even
closer political union

                                                              8-6
Levels Of Economic Integration
          Figure 8.1




                                 8-7
Classroom Performance System


All barriers to the free flow of goods and services
between member countries are removed, and a
common policy toward nonmembers is established in a

a) Free trade area
b) Customs union
c) Common market
d) Economic union



                                                      8-8
Classroom Performance System


NAFTA is an example of a(n)

a) Free trade area
b) Customs union
c) Common market
d) Economic union




                                    8-9
The Economic Case For
               Regional Integration


All countries gain from free trade and investment
Regional economic integration is an attempt to exploit
the gains from free trade and investment




                                                          8-10
The Political Case For Regional Integration



Linking countries together, making them more
dependent on each other:
creates incentives for political cooperation and
reduces the likelihood of violent conflict
gives countries greater political clout when dealing
with other nations




                                                        8-11
Impediments To Integration


Economic integration can be difficult because:
while a nation as a whole may benefit from a regional
free trade agreement, certain groups may lose
it implies a loss of national sovereignty




                                                         8-12
The Case Against Regional Integration


Regional economic integration is only beneficial if the
amount of trade it creates exceeds the amount it diverts
Trade creation occurs when low cost producers within
the free trade area replace high cost domestic
producers
Trade diversion occurs when higher cost suppliers
within the free trade area replace lower cost external
suppliers




                                                           8-13
Classroom Performance System

When higher cost suppliers within the free trade area
replace lower cost external suppliers

a) The bloc as a whole benefits
b) There is trade creation
c) There is trade diversion
d) External suppliers benefit




                                                        8-14
Regional Economic Integration In Europe



Europe has two trade blocs:
The European Union (EU) with 27 members
The European Free Trade Area (EFTA) with 4
members
The EU is seen as the world’s next economic and
political superpower




                                                   8-15
Regional Economic Integration In Europe
Map 8.1: Member States of the European Union in 2007




                                                       8-16
Evolution Of The European Union


The EU was formed as a result of the devastation of
two world wars on Western Europe and the desire for a
lasting peace, and the desire by the European nations
to hold their own on the world’s political and economic
stage
The forerunner of the EU was the European Coal and
Steel Community, which had the goal of removing
barriers to trade in coal, iron, steel, and scrap metal
formed in 1951
The European Economic Community was formed in
1957 at the Treaty of Rome with the goal of becoming a
common market


                                                          8-17
Political Structure Of The European Union



There are five main institutions of the EU:
the European Council - resolves major policy issues and sets
policy directions
the European Commission - responsible for implementing
aspects of EU law and monitoring member states to ensure they
are complying with EU laws
the Council of the European Union - the ultimate controlling
authority within the EU
the European Parliament - debates legislation proposed by the
commission and forwarded to it by the council
the Court of Justice - the supreme appeals court for EU law




                                                                 8-18
Classroom Performance System


_______ is the ultimate decision making body of the
European Union.

a) Council of the European Union
b) European Parliament
c) Court of Justice
d) European Commission




                                                      8-19
Classroom Performance System


_______ is responsible for proposing EU legislation.

a) Council of the European Union
b) European Parliament
c) Court of Justice
d) European Commission




                                                       8-20
The Single European Act


The Single European Act:
was adopted by the EU in 1987
committed the EC countries to work toward
establishment of a single market by December 31, 1992
was born out of frustration among EC members that
the community was not living up to its promise
provided the impetus for the restructuring of
substantial sections of European industry allowing for
faster economic growth than would otherwise have
been the case

                                                         8-21
The Establishment Of The Euro


The Maastricht Treaty committed the EU to adopt a
single currency
By adopting the euro, the EU has created the second
largest currency zone in the world after that of the U.S.
dollar
The euro is used by 12 of the 25 member states
For now, three EU countries, Britain, Denmark and
Sweden, that are eligible to participate in the euro-zone,
are opting out


                                                             8-22
The Establishment Of The Euro


Benefits of the Euro:
There are savings from having to handle one currency, rather
than many
A common currency will make it easier to compare prices across
Europe
European producers will be forced to look for ways to reduce
their production costs in order to maintain their profit margins
It should give a strong boost to the development of highly liquid
pan-European capital market
A pan-European euro denominated capital market will increase
the range of investment options open both to individuals and
institutions

                                                                     8-23
The Establishment Of The Euro


Costs of the Euro:
National authorities lose control over the monetary
policy
The EU is not an optimal currency area (an area
where similarities in the underlying structure if economic
activities make it feasible to adopt a single currency and
use a single exchange rate as an instrument of macro-
economic policy)




                                                             8-24
The Establishment Of The Euro


Since its establishment January 1, 1999, the euro has
had a volatile trading history with the U.S. dollar
Initially, the euro fell in value relative to the dollar, but
strengthened to a five year high of $1.30 in February
2006




                                                                 8-25
Enlargement Of The European Union


Many countries have applied for EU membership
Ten countries joined on May 1, 2004 expanding the
EU to 25 states, with population of 450 million people,
and a single continental economy with a GDP of €11
trillion
In 2007, Bulgaria and Romania joined bring
membership to 27 countries
The new countries will not be able to adopt the euro
until at least 2007, nor will there be free movement of
labor between new and existing countries until then

                                                          8-26
Regional Economic Integration
              In The Americas


There is a move toward greater regional economic
integration in the Americas
The biggest effort is the North American Free Trade
Area (NAFTA)
Other efforts include the Andean Community and
MERCOSUR
A hemisphere-wide Free Trade of the Americas is
under discussion



                                                       8-27
The North American Free Trade Agreement



The North American Free Trade Area (NAFTA)
became law January 1, 1994
NAFTA’s participants are the United States, Canada,
and Mexico




                                                       8-28
The North American Free Trade Agreement




Map 8.2




                                      8-29
The North American Free Trade Agreement



NAFTA:
abolished tariffs on 99 percent of the goods traded between
members
removed most barriers on the cross-border flow of services
protects intellectual property rights
removes most restrictions on FDI between the three member
countries
allows each country to apply its own environmental standards,
provided such standards have a scientific base
establishes two commissions to impose fines and remove trade
privileges when environmental standards or legislation involving
health and safety, minimum wages, or child labor are ignored

                                                                   8-30
The North American Free Trade Agreement



NAFTA’s supporters argue that:
Mexico will benefit from increased jobs as low cost
production moves south, and will attain more rapid
economic growth as a result
The U.S. and Canada will benefit from the access to a
large and increasingly prosperous market and from the
lower prices for consumers from goods produced in
Mexico
U.S. and Canadian firms with production sites in
Mexico will be more competitive on world markets

                                                         8-31
The North American Free Trade Agreement



Critics of NAFTA’s argued that:
that jobs would be lost and wage levels would decline
in the U.S. and Canada
Mexican workers would emigrate north
pollution would increase due to Mexico's more lax
standards
Mexico would lose its sovereignty




                                                         8-32
The North American Free Trade Agreement



Research indicates that NAFTA’s early impact was
subtle, and both advocates and detractors may have
been guilty of exaggeration
The agreement has helped to create the background
for increased political stability in Mexico
Several other Latin American countries have indicated
their desire to eventually join NAFTA
Currently both Canada and the U.S. are adopting a
wait and see attitude with regard to most countries


                                                         8-33
The Andean Community


The Andean Pact:
was formed in 1969 using the EU model
had more or less failed by the mid-1980s
was re-launched in 1990, and now operates as a
customs union
signed an agreement in 2003 with MERCOSUR to
restart negotiations towards the creation of a free trade
area



                                                            8-34
MERCOSUR


MERCOSUR:
originated in 1988 as a free trade pact between Brazil
and Argentina
was expanded in 1990 to include Paraguay and
Uruguay
has been making progress on reducing trade barriers
between member states
may be diverting trade rather than creating trade, and
local firms are investing in industries that are not
competitive on a worldwide basis

                                                          8-35
Central American Common
            Market And CARICOM


There are two other trade pacts in the Americas:
the Central American Trade Market (CAFTA) – to
lower trade barriers between the U.S. and members
CARICOM – to establish a customs union
Neither pact has achieved its goals yet
In 2006, six CARICOM members formed the
Caribbean Single Market and Economy (CSME) - to
lower trade barriers and harmonize macro-economic
and monetary policy between members


                                                    8-36
Free Trade Of The Americas


Talks began in April 1998 to establish a Free Trade of
The Americas (FTAA) by 2005
The FTAA was not established and now support from
the U.S. and Brazil is mixed
If the FTAA is established, it will have major
implications for cross-border trade and investment flows
within the hemisphere
The FTAA would create a free trade area of nearly
800 million people


                                                           8-37
Regional Economic Integration Elsewhere



Several efforts have been made to integrate in Asia
and Africa
One of the most successful is the Association of
Southeast Asian Nations (ASEAN)




                                                       8-38
Association Of
           Southeast Asian Nations


The Association of Southeast Asian Nations (ASEAN):
was formed in 1967
currently includes Brunei, Indonesia, Malaysia, the
Philippines, Singapore, Thailand, Vietnam, Myanmar,
Laos, and Cambodia
wants to foster freer trade between member countries
and to achieve some cooperation in their industrial
policies
an ASEAN Free Trade Area (AFTA) between the six
original members of ASEAN came into effect in 2003

                                                        8-39
Association Of
Southeast Asian Nations
       Map 8.3




                          8-40
Asia-Pacific Economic Cooperation


The Asia-Pacific Economic Cooperation (APEC):
currently has 21 members including the United
States, Japan, and China
wants to increase multilateral cooperation in view of
the economic rise of the Pacific nations and the growing
interdependence within the region




                                                           8-41
Asia-Pacific Economic Cooperation
            Map 8.4




                                    8-42
Regional Trade Blocs In Africa


Progress toward the establishment of meaningful
trade blocs in Africa has been slow
Many countries are members of more than one of the
nine dormant blocs in the region
Kenya, Uganda, and Tanzania committed to re-
launching the East African Community (EAC) in 2001,
however so far, the effort appears futile




                                                      8-43
Implications For Managers


The EU and NAFTA currently have the most
immediate implications for business




                                            8-44
Opportunities


Regional economic integration:
opens new markets
makes it possible for firms to realize potentially
enormous cost economies by centralizing production in
those locations where the mix of factor costs and skills
is optimal




                                                           8-45
Threats


Within each grouping, the business environment
becomes competitive
EU companies are becoming more capable
There is a risk of being shut out of the single market
by the creation of a “trade fortress”
The EU is becoming more willing to intervene and
impose conditions on companies proposing mergers
and acquisitions which could limit the ability of firms to
follow the strategy of their choice


                                                             8-46
Classroom Performance System


Which of the following is not true of NAFTA?

a) It created a free trade area of nearly 800 million
people
b) It created the background for increased political
stability in Mexico
c) Several other Latin American countries have
indicated their desire to eventually join NAFTA
d) Its participants are the United States, Canada, and
Mexico

                                                         8-47

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Kdqt eng chap008

  • 1. International Business 7e by Charles W.L. Hill McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 2. Chapter 8 Regional Economic Integration
  • 3. Introduction Regional economic integration refers to agreements between countries in a geographic region to reduce tariff and non-tariff barriers to the free flow of goods, services, and factors of production between each other Regional trade agreements are designed to promote free trade, but instead the world may be moving toward a situation in which a number of regional trade blocks compete against each other 8-3
  • 4. Levels Of Economic Integration There are five levels of economic integration: 1. a free trade area eliminates all barriers to the trade of goods and services among member countries, but members determine their own trade policies for nonmembers the European Free Trade Association (between Norway, Iceland, Liechtenstein, and Switzerland), and the North American Free Trade Agreement (between the U.S., Canada, and Mexico) are both free trade areas 8-4
  • 5. Levels Of Economic Integration 2. a customs union eliminates trade barriers between member countries and adopts a common external trade policy The Andean Pact (between Bolivia, Columbia, Ecuador and Peru) is an example of a customs union 3. a common market has no barriers to trade between member countries, a common external trade policy, and the free movement of the factors of production MERCOSUR (between Brazil, Argentina, Paraguay, and Uruguay) is aiming for common market status 8-5
  • 6. Levels Of Economic Integration 4. An economic union has the free flow of products and factors of production between members, a common external trade policy, a common currency, a harmonized tax rates, and a common monetary and fiscal policy The European Union (EU) is an imperfect economic union 5. A political union involves a central political apparatus that coordinates the economic, social, and foreign policy of member states The EU is headed toward at least partial political union, and the United States is an example of even closer political union 8-6
  • 7. Levels Of Economic Integration Figure 8.1 8-7
  • 8. Classroom Performance System All barriers to the free flow of goods and services between member countries are removed, and a common policy toward nonmembers is established in a a) Free trade area b) Customs union c) Common market d) Economic union 8-8
  • 9. Classroom Performance System NAFTA is an example of a(n) a) Free trade area b) Customs union c) Common market d) Economic union 8-9
  • 10. The Economic Case For Regional Integration All countries gain from free trade and investment Regional economic integration is an attempt to exploit the gains from free trade and investment 8-10
  • 11. The Political Case For Regional Integration Linking countries together, making them more dependent on each other: creates incentives for political cooperation and reduces the likelihood of violent conflict gives countries greater political clout when dealing with other nations 8-11
  • 12. Impediments To Integration Economic integration can be difficult because: while a nation as a whole may benefit from a regional free trade agreement, certain groups may lose it implies a loss of national sovereignty 8-12
  • 13. The Case Against Regional Integration Regional economic integration is only beneficial if the amount of trade it creates exceeds the amount it diverts Trade creation occurs when low cost producers within the free trade area replace high cost domestic producers Trade diversion occurs when higher cost suppliers within the free trade area replace lower cost external suppliers 8-13
  • 14. Classroom Performance System When higher cost suppliers within the free trade area replace lower cost external suppliers a) The bloc as a whole benefits b) There is trade creation c) There is trade diversion d) External suppliers benefit 8-14
  • 15. Regional Economic Integration In Europe Europe has two trade blocs: The European Union (EU) with 27 members The European Free Trade Area (EFTA) with 4 members The EU is seen as the world’s next economic and political superpower 8-15
  • 16. Regional Economic Integration In Europe Map 8.1: Member States of the European Union in 2007 8-16
  • 17. Evolution Of The European Union The EU was formed as a result of the devastation of two world wars on Western Europe and the desire for a lasting peace, and the desire by the European nations to hold their own on the world’s political and economic stage The forerunner of the EU was the European Coal and Steel Community, which had the goal of removing barriers to trade in coal, iron, steel, and scrap metal formed in 1951 The European Economic Community was formed in 1957 at the Treaty of Rome with the goal of becoming a common market 8-17
  • 18. Political Structure Of The European Union There are five main institutions of the EU: the European Council - resolves major policy issues and sets policy directions the European Commission - responsible for implementing aspects of EU law and monitoring member states to ensure they are complying with EU laws the Council of the European Union - the ultimate controlling authority within the EU the European Parliament - debates legislation proposed by the commission and forwarded to it by the council the Court of Justice - the supreme appeals court for EU law 8-18
  • 19. Classroom Performance System _______ is the ultimate decision making body of the European Union. a) Council of the European Union b) European Parliament c) Court of Justice d) European Commission 8-19
  • 20. Classroom Performance System _______ is responsible for proposing EU legislation. a) Council of the European Union b) European Parliament c) Court of Justice d) European Commission 8-20
  • 21. The Single European Act The Single European Act: was adopted by the EU in 1987 committed the EC countries to work toward establishment of a single market by December 31, 1992 was born out of frustration among EC members that the community was not living up to its promise provided the impetus for the restructuring of substantial sections of European industry allowing for faster economic growth than would otherwise have been the case 8-21
  • 22. The Establishment Of The Euro The Maastricht Treaty committed the EU to adopt a single currency By adopting the euro, the EU has created the second largest currency zone in the world after that of the U.S. dollar The euro is used by 12 of the 25 member states For now, three EU countries, Britain, Denmark and Sweden, that are eligible to participate in the euro-zone, are opting out 8-22
  • 23. The Establishment Of The Euro Benefits of the Euro: There are savings from having to handle one currency, rather than many A common currency will make it easier to compare prices across Europe European producers will be forced to look for ways to reduce their production costs in order to maintain their profit margins It should give a strong boost to the development of highly liquid pan-European capital market A pan-European euro denominated capital market will increase the range of investment options open both to individuals and institutions 8-23
  • 24. The Establishment Of The Euro Costs of the Euro: National authorities lose control over the monetary policy The EU is not an optimal currency area (an area where similarities in the underlying structure if economic activities make it feasible to adopt a single currency and use a single exchange rate as an instrument of macro- economic policy) 8-24
  • 25. The Establishment Of The Euro Since its establishment January 1, 1999, the euro has had a volatile trading history with the U.S. dollar Initially, the euro fell in value relative to the dollar, but strengthened to a five year high of $1.30 in February 2006 8-25
  • 26. Enlargement Of The European Union Many countries have applied for EU membership Ten countries joined on May 1, 2004 expanding the EU to 25 states, with population of 450 million people, and a single continental economy with a GDP of €11 trillion In 2007, Bulgaria and Romania joined bring membership to 27 countries The new countries will not be able to adopt the euro until at least 2007, nor will there be free movement of labor between new and existing countries until then 8-26
  • 27. Regional Economic Integration In The Americas There is a move toward greater regional economic integration in the Americas The biggest effort is the North American Free Trade Area (NAFTA) Other efforts include the Andean Community and MERCOSUR A hemisphere-wide Free Trade of the Americas is under discussion 8-27
  • 28. The North American Free Trade Agreement The North American Free Trade Area (NAFTA) became law January 1, 1994 NAFTA’s participants are the United States, Canada, and Mexico 8-28
  • 29. The North American Free Trade Agreement Map 8.2 8-29
  • 30. The North American Free Trade Agreement NAFTA: abolished tariffs on 99 percent of the goods traded between members removed most barriers on the cross-border flow of services protects intellectual property rights removes most restrictions on FDI between the three member countries allows each country to apply its own environmental standards, provided such standards have a scientific base establishes two commissions to impose fines and remove trade privileges when environmental standards or legislation involving health and safety, minimum wages, or child labor are ignored 8-30
  • 31. The North American Free Trade Agreement NAFTA’s supporters argue that: Mexico will benefit from increased jobs as low cost production moves south, and will attain more rapid economic growth as a result The U.S. and Canada will benefit from the access to a large and increasingly prosperous market and from the lower prices for consumers from goods produced in Mexico U.S. and Canadian firms with production sites in Mexico will be more competitive on world markets 8-31
  • 32. The North American Free Trade Agreement Critics of NAFTA’s argued that: that jobs would be lost and wage levels would decline in the U.S. and Canada Mexican workers would emigrate north pollution would increase due to Mexico's more lax standards Mexico would lose its sovereignty 8-32
  • 33. The North American Free Trade Agreement Research indicates that NAFTA’s early impact was subtle, and both advocates and detractors may have been guilty of exaggeration The agreement has helped to create the background for increased political stability in Mexico Several other Latin American countries have indicated their desire to eventually join NAFTA Currently both Canada and the U.S. are adopting a wait and see attitude with regard to most countries 8-33
  • 34. The Andean Community The Andean Pact: was formed in 1969 using the EU model had more or less failed by the mid-1980s was re-launched in 1990, and now operates as a customs union signed an agreement in 2003 with MERCOSUR to restart negotiations towards the creation of a free trade area 8-34
  • 35. MERCOSUR MERCOSUR: originated in 1988 as a free trade pact between Brazil and Argentina was expanded in 1990 to include Paraguay and Uruguay has been making progress on reducing trade barriers between member states may be diverting trade rather than creating trade, and local firms are investing in industries that are not competitive on a worldwide basis 8-35
  • 36. Central American Common Market And CARICOM There are two other trade pacts in the Americas: the Central American Trade Market (CAFTA) – to lower trade barriers between the U.S. and members CARICOM – to establish a customs union Neither pact has achieved its goals yet In 2006, six CARICOM members formed the Caribbean Single Market and Economy (CSME) - to lower trade barriers and harmonize macro-economic and monetary policy between members 8-36
  • 37. Free Trade Of The Americas Talks began in April 1998 to establish a Free Trade of The Americas (FTAA) by 2005 The FTAA was not established and now support from the U.S. and Brazil is mixed If the FTAA is established, it will have major implications for cross-border trade and investment flows within the hemisphere The FTAA would create a free trade area of nearly 800 million people 8-37
  • 38. Regional Economic Integration Elsewhere Several efforts have been made to integrate in Asia and Africa One of the most successful is the Association of Southeast Asian Nations (ASEAN) 8-38
  • 39. Association Of Southeast Asian Nations The Association of Southeast Asian Nations (ASEAN): was formed in 1967 currently includes Brunei, Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Myanmar, Laos, and Cambodia wants to foster freer trade between member countries and to achieve some cooperation in their industrial policies an ASEAN Free Trade Area (AFTA) between the six original members of ASEAN came into effect in 2003 8-39
  • 40. Association Of Southeast Asian Nations Map 8.3 8-40
  • 41. Asia-Pacific Economic Cooperation The Asia-Pacific Economic Cooperation (APEC): currently has 21 members including the United States, Japan, and China wants to increase multilateral cooperation in view of the economic rise of the Pacific nations and the growing interdependence within the region 8-41
  • 43. Regional Trade Blocs In Africa Progress toward the establishment of meaningful trade blocs in Africa has been slow Many countries are members of more than one of the nine dormant blocs in the region Kenya, Uganda, and Tanzania committed to re- launching the East African Community (EAC) in 2001, however so far, the effort appears futile 8-43
  • 44. Implications For Managers The EU and NAFTA currently have the most immediate implications for business 8-44
  • 45. Opportunities Regional economic integration: opens new markets makes it possible for firms to realize potentially enormous cost economies by centralizing production in those locations where the mix of factor costs and skills is optimal 8-45
  • 46. Threats Within each grouping, the business environment becomes competitive EU companies are becoming more capable There is a risk of being shut out of the single market by the creation of a “trade fortress” The EU is becoming more willing to intervene and impose conditions on companies proposing mergers and acquisitions which could limit the ability of firms to follow the strategy of their choice 8-46
  • 47. Classroom Performance System Which of the following is not true of NAFTA? a) It created a free trade area of nearly 800 million people b) It created the background for increased political stability in Mexico c) Several other Latin American countries have indicated their desire to eventually join NAFTA d) Its participants are the United States, Canada, and Mexico 8-47

Notes de l'éditeur

  1. While the move toward regional economic integration is generally seen as a good thing, some observers worry that it will lead to a world in which regional trade blocs compete against each other. In this possible future scenario, free trade will exist within each bloc, but each bloc will protect its market from outside competition with high tariffs. The specter of the EU and NAFTA turning into economic fortresses that shut out foreign producers with high tariff barriers is worrisome to those who believe in unrestricted free trade. If such a situation were to materialize, the resulting decline in trade between blocs could more than offset the gains from free trade within blocs.
  2. The European Union (EU) is an economic union, although an imperfect one since not all members of the EU have adopted the euro, and differences in tax rates across countries still remain
  3. The correct answer is b.
  4. The correct answer is a.
  5. The answer is c.
  6. Management Focus: The European Commission and Media Industry Mergers Summary This feature explores the efforts of the European Commission to influence the strategies of media companies as they joined forces in Europe. The European Commission, concerned that proposed joint ventures and mergers between companies would negatively affect competition within the industry, demanded that some companies alter their plans to work together, and indeed abandon relationships all together. Discussion of the feature can begin with the following questions. 1. Why did Timer Warner and EMI agree to drop their proposed joint venture? How did the European Commission convince AOL and Time Warner to change their strategy? Discussion Points: Time Warner and EMI, bowing to pressure from the European Commission, agreed to drop their joint venture plans after the European Commission raised concerns about the size of a jointly owned company, which would have been three times that of the next largest competitor. According to the European Commission, the joint venture would have too much market power. The European Commission’s goal was to preserve a competitive market for consumers. A similar situation existed with the Time Warner AOL deal, which if approved would dominate the emerging market for downloading music over the Internet. The companies involved had little choice in the matter, if they wanted to operate in the European market, they had to follow the rules. 2. In your opinion, were the actions of the European Commission reasonable? Why or why not? Do you feel that the governing bodies of one nation should have the power to restrict the actions of foreign companies? Discussion Points: Students will probably be divided on this issue. Some will argue that the European Commission had no right to become involved in the business decisions of the companies, especially the ones from the United States. Others however, will probably note that one of the roles of the European Commission is to preserve a fair market system that protects consumers. In this particular case, that meant that the deals had to be blocked. Teaching Tip: To learn more about the companies in this feature, go to { http://www.timewarner.com/corp/ }, { http://www.aol.com/ }, and { http://www.emi.com/index.html }.
  7. The answer is a.
  8. The answer is d.
  9. Country Focus: Creating a Single European Market in Financial Services Summary This feature explores the European Union’s progress towards creating a single financial market. The quest, started in 1999, was to have been completed by 2005, however, progress has been slowed by various factors related to the member countries’ tradition of operating autonomously. So, while 41 measures designed to create a single market are in place, how to enforce the rules is still to be determined. In fact, some experts believe that it will be at least another decade before the benefits of the new rules become apparent. Discussion of this feature can begin with the following questions. 1. What are the benefits of creating a single financial market in the European Union for companies? Does it make sense for consumers? Discussion Points: A single financial market involving a common currency eliminates numerous challenges for companies and consumers. Not only are transactions and the associated paperwork greatly simplified, a single currency system also facilitates price comparisons across borders which should force companies to become more competitive. In addition, a single financial system would encourage competition in the financial services sector and increase liquidity in capital markets. 2. What are the impediments to creating a single financial market in the European Union? What does the potential for this type of market mean for countries like Great Britain that have not joined the euro-zone? Discussion Points: Creating a single financial market is not easy. Countries which have a long history of operating autonomously have to work together for common economic goals, a common regulatory framework must be developed, and cultural and linguistic barriers must be overcome. Countries that choose not participate in the system will retain control over their monetary policy, but may also lose investments or sales as companies seek to simplify their financing alternatives.
  10. Many of these groups have been dormant for years. Significant political turmoil in several African nations has persistently impeded any meaningful progress. Also, deep suspicion of free trade exists in several African countries. The argument most frequently heard is that because these countries have less developed and less diversified economies, they need to be “protected” by tariff barriers from unfair foreign competition. Given the prevalence of this argument, it has been hard to establish free trade areas or customs unions.
  11. The answer is a.