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The Risks and Rewards of Implementing a Web 2.0 Strategy Justine B. Lam Web Strategist
What is a Web 2.0 Strategy?
The Evolution of the Participatory Web 35%  of adults Internet users create content The age of static websites
Different Organizations, Different Goals, Different Strategies
Engage Your Audience
Listen Up!
Make Them Feel Heard and Respected
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mitigating Risks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motrin Moms ,[object Object],[object Object],[object Object]
Crisis Management ,[object Object],[object Object],[object Object],[object Object],[object Object],*Engaging with Web 2.0 beforehand helps
Reading List ,[object Object],[object Object],[object Object]
Got Questions? ,[object Object],[object Object]

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The Risks and Rewards of a Web 2.0 Strategy