SlideShare une entreprise Scribd logo
1  sur  21
Télécharger pour lire hors ligne
BLOGGING
     FOR PERSONAL BRANDING




Connect-To-Care Workshop   May 17, 2012
Why Blog?
How Healthy Is Your Digital Brand?




                           Search
                           Engines


                           Blogs!
Evolution of a Personal Brand
Blogging for Personal Branding
Blog Role Models
•   Gary Vaynerchuk (Wine Library)
•   Seth Godin (Seth’s Blog)
•   Mark Schaefer (GROW)
•   Gini Dietrich (Spin Sucks)
•   Local:
    – Melissa Riley (real estate tech guru)
    – Chris Dessi (social media CEO and
      talking head)
    – Chris Cornell (T & B Director)
    – Harvey Chimoff
Blogging for Personal Branding
Blogging for Personal Branding
Blogging for Personal Branding
Chris Dessi: Evolution
Blogging for Personal Branding
“A Content Strategy for Your
                    Career”
• Goals?
   – Thought Leadership, Connection, Reputation, Etc.
   – What Do You Want To Be Known For?

• Content Strategy
   –   Blog (or vlog)
   –   Speaking
   –   Guest Blogging
   –   Write Articles
   –   E-Book
   –   Newsletter
   –   Webinar, Podcasts, etc.
   –   Yourname.com, About.me
First Things First: Strategy




• What Is It About? Niche/Focus/POV
• Who Is It For?
• What Are Their Interests/Problems/Questions?
Blogging Basics
CREATE … SHARE … MEASURE

  Be consistent!
       …Figure out a plan, and Stick With It!

  Quality >Quantity
    Be useful

  Distribute via Social Media
    Be likeable and genuine
    Connect … comment on other blogs, etc.
    Promote Others … Reciprocity
Blog Tools and How To’s
• Platform/Type
    – Wordpress.com, Wordpress.org,
    – Blogger, Tumblr, etc.
    – Text, images, audio, video
• Editorial Calendar
    – Create
    – Curate
    – Interviews, Guest Posts, etc.
• Best Practice
    –   Great Content
    –   90% Headline
    –   “Digital Snacks” … People Scan!
    –   SEO, Tags, Analytics
    –   Sharable
    –   Community
Common Blog Mistakes

•   No Plan
•   Topic too broad
•   Infrequent, Inconsistent Posts
•   No online community
•   Hard to Read:
    – Use Sub-Headlines, Bullets
    – Attractive layout
Blog: Power to Connect
• Linked in
                                            “I would really love
  – Blog app, Status Updates               to meet you in
                                           person.
• Offline Meetings and Events              I'veadmiredyour
                                           work from afar, and
  – session recaps, interviews, etc.       would really love to
                                           learn more about
• Build Your Network                       you and your
                                           business”.
  – Linkedin,Facebook, Twitter, Google+, Pinterest
  – Target 10-20 Influencers in your industry
  – Connect IRL!
Visibility, Relationships,
                   Opportunity …
“ … Call me after 1pm EST xxx-xxx-xxxx … working on
a big project and looking for a NY area resource …
”   “ … I would really love to meet you in person. I've
 admired your work from afar, and would really love
 to learn more about you and your business …

 “… I spoke with Rhonda Hurwitz about the panel
    and she’s available …                                 ”
 “ … I saw your blog and I’d like to hire you …”
Job Search Example
Misc. Resources
1. Set Up: You Tube!!!
2. Tips From Local Bloggers:
http://shemeansbusiness.wordpress.com/2012/05/08/3-successful-business-
    bloggers-share-their-secrets/

3. Blogs about blogging:
Problogger … Copyblogger … Denise Wakeman

4. BlogChatSundays at 9pm

5. $50 addition to an iphone, to create/add video
Connect WithMe!

Personal Blog: http://www.shemeansbusiness.wordpress.com
Forbes Blog: http://blogs.forbes.com/rhondahurwitz/

Linkedin: http://www.linkedin.com/in/rhondahurwitz

Twitter: http://twitter.com/rhondahurwitz

Facebook: http://www.facebook.com/helpmerhondamarketing
    (If you have any social media questions, post them here!)

Pinterest: http://pinterest.com/rhondahurwitz1/

Google Plus: https://plus.google.com/u/0/109847125629181902672/posts

Contenu connexe

Tendances

LinkedIn Means Business
LinkedIn Means BusinessLinkedIn Means Business
LinkedIn Means BusinessWevival
 
How To Use Social Media To Get A Job
How To Use Social Media To Get A JobHow To Use Social Media To Get A Job
How To Use Social Media To Get A Jobloomer77
 
Career Connect, Session 2 (Fall 2012)
Career Connect, Session 2 (Fall 2012)Career Connect, Session 2 (Fall 2012)
Career Connect, Session 2 (Fall 2012)spousesandpartners
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - MonctonBlog Atlantic
 
Social Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessSocial Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessDon Schindler
 
Extreme Networking
Extreme NetworkingExtreme Networking
Extreme NetworkingDavid Fogel
 
Social Media and Your Career
Social Media and Your CareerSocial Media and Your Career
Social Media and Your CareerDATA Inc.
 
14 ways to help you develop your networking skills
14 ways to help you develop your networking skills14 ways to help you develop your networking skills
14 ways to help you develop your networking skillsSue Beckingham
 
LinkedIn Boot Camp - North Shore Community College
LinkedIn Boot Camp - North Shore Community CollegeLinkedIn Boot Camp - North Shore Community College
LinkedIn Boot Camp - North Shore Community CollegeJulia Campbell
 
Making the most of Twitter
Making the most of TwitterMaking the most of Twitter
Making the most of TwitterMatthew Mobbs
 
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...Robert Starks Jr
 
Raising Your Profile in SEO #DigitalFemales
Raising Your Profile in SEO #DigitalFemalesRaising Your Profile in SEO #DigitalFemales
Raising Your Profile in SEO #DigitalFemalesLisa Myers
 
Libraries, Librarian, and Social Media (updated)
Libraries, Librarian, and Social Media (updated)Libraries, Librarian, and Social Media (updated)
Libraries, Librarian, and Social Media (updated)Leah White
 
Thoughts on Online Personal Branding
Thoughts on Online Personal BrandingThoughts on Online Personal Branding
Thoughts on Online Personal BrandingNew Media Cloud
 

Tendances (18)

Social media awareness
Social media awarenessSocial media awareness
Social media awareness
 
Twitter Job Search
Twitter Job SearchTwitter Job Search
Twitter Job Search
 
LinkedIn Means Business
LinkedIn Means BusinessLinkedIn Means Business
LinkedIn Means Business
 
How To Use Social Media To Get A Job
How To Use Social Media To Get A JobHow To Use Social Media To Get A Job
How To Use Social Media To Get A Job
 
Career Connect, Session 2 (Fall 2012)
Career Connect, Session 2 (Fall 2012)Career Connect, Session 2 (Fall 2012)
Career Connect, Session 2 (Fall 2012)
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - Moncton
 
Social Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small BusinessSocial Media and Digital Marketing for Small Business
Social Media and Digital Marketing for Small Business
 
Extreme Networking
Extreme NetworkingExtreme Networking
Extreme Networking
 
Social Media and Your Career
Social Media and Your CareerSocial Media and Your Career
Social Media and Your Career
 
14 ways to help you develop your networking skills
14 ways to help you develop your networking skills14 ways to help you develop your networking skills
14 ways to help you develop your networking skills
 
LinkedIn Boot Camp - North Shore Community College
LinkedIn Boot Camp - North Shore Community CollegeLinkedIn Boot Camp - North Shore Community College
LinkedIn Boot Camp - North Shore Community College
 
Making the most of Twitter
Making the most of TwitterMaking the most of Twitter
Making the most of Twitter
 
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
Robert starks-jr-does-your-career-center-speak-hashtag-career-services-traini...
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092
 
Raising Your Profile in SEO #DigitalFemales
Raising Your Profile in SEO #DigitalFemalesRaising Your Profile in SEO #DigitalFemales
Raising Your Profile in SEO #DigitalFemales
 
Libraries, Librarian, and Social Media (updated)
Libraries, Librarian, and Social Media (updated)Libraries, Librarian, and Social Media (updated)
Libraries, Librarian, and Social Media (updated)
 
Thoughts on Online Personal Branding
Thoughts on Online Personal BrandingThoughts on Online Personal Branding
Thoughts on Online Personal Branding
 
Personal branding for School of Management
Personal branding for School of ManagementPersonal branding for School of Management
Personal branding for School of Management
 

Similaire à Blogging for Personal Branding

Social Media for CGA's
Social Media for CGA'sSocial Media for CGA's
Social Media for CGA'sJess Sloss
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092guest872c894
 
Using social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing PlusUsing social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing Plusbbmarketingplus
 
Breakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal BrandingBreakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal BrandingHannah Morgan
 
Odhe National Meeting February 2013
Odhe National Meeting February 2013Odhe National Meeting February 2013
Odhe National Meeting February 2013Bex Lewis
 
Trma gcep585-k anderson2013
Trma gcep585-k anderson2013Trma gcep585-k anderson2013
Trma gcep585-k anderson2013kristen anderson
 
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
 
Facebook Strategies [for Realtors] Seminar 092011
Facebook Strategies [for Realtors] Seminar 092011Facebook Strategies [for Realtors] Seminar 092011
Facebook Strategies [for Realtors] Seminar 092011John Barbato
 
Beyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media:  Using Online Marketing to Build Your BusinessBeyond Social Media:  Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your BusinessRhonda Hurwitz
 
Young women, strong leaders on the social web
Young women, strong leaders on the social webYoung women, strong leaders on the social web
Young women, strong leaders on the social webMichelle Martinez Bassett
 
Chicago United Personal Branding Session
Chicago United Personal Branding SessionChicago United Personal Branding Session
Chicago United Personal Branding SessionDon Schindler
 
Stem digital module 1 launch
Stem digital module 1 launchStem digital module 1 launch
Stem digital module 1 launchHelen Webster
 
Meaningful Social Media by Mythology LLC
Meaningful Social Media by Mythology LLCMeaningful Social Media by Mythology LLC
Meaningful Social Media by Mythology LLCMythology LLC
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaCosmic
 
Social Media Marketing For Small Business: What You Need To Know
Social Media Marketing For Small Business: What You Need To Know Social Media Marketing For Small Business: What You Need To Know
Social Media Marketing For Small Business: What You Need To Know Sarah Bauer
 
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)Mohammad Hijazi
 

Similaire à Blogging for Personal Branding (20)

Social Media for CGA's
Social Media for CGA'sSocial Media for CGA's
Social Media for CGA's
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092
 
Using social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing PlusUsing social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing Plus
 
Breakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal BrandingBreakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal Branding
 
Odhe National Meeting February 2013
Odhe National Meeting February 2013Odhe National Meeting February 2013
Odhe National Meeting February 2013
 
Trma gcep585-k anderson2013
Trma gcep585-k anderson2013Trma gcep585-k anderson2013
Trma gcep585-k anderson2013
 
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...
 
Social Media Builds Community
Social Media Builds CommunitySocial Media Builds Community
Social Media Builds Community
 
LHH Social Media Presentation
LHH Social Media Presentation LHH Social Media Presentation
LHH Social Media Presentation
 
Facebook Strategies [for Realtors] Seminar 092011
Facebook Strategies [for Realtors] Seminar 092011Facebook Strategies [for Realtors] Seminar 092011
Facebook Strategies [for Realtors] Seminar 092011
 
Beyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media:  Using Online Marketing to Build Your BusinessBeyond Social Media:  Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your Business
 
Young women, strong leaders on the social web
Young women, strong leaders on the social webYoung women, strong leaders on the social web
Young women, strong leaders on the social web
 
Chicago United Personal Branding Session
Chicago United Personal Branding SessionChicago United Personal Branding Session
Chicago United Personal Branding Session
 
Stem digital module 1 launch
Stem digital module 1 launchStem digital module 1 launch
Stem digital module 1 launch
 
2012 Social Media Job Search
2012 Social Media Job Search2012 Social Media Job Search
2012 Social Media Job Search
 
Meaningful Social Media by Mythology LLC
Meaningful Social Media by Mythology LLCMeaningful Social Media by Mythology LLC
Meaningful Social Media by Mythology LLC
 
Napa County Bar Association: Personal Branding and Using Social Media Effecti...
Napa County Bar Association: Personal Branding and Using Social Media Effecti...Napa County Bar Association: Personal Branding and Using Social Media Effecti...
Napa County Bar Association: Personal Branding and Using Social Media Effecti...
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Social Media Marketing For Small Business: What You Need To Know
Social Media Marketing For Small Business: What You Need To Know Social Media Marketing For Small Business: What You Need To Know
Social Media Marketing For Small Business: What You Need To Know
 
Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)Introduction to Social Media (HUOC SM101 Spring 2012)
Introduction to Social Media (HUOC SM101 Spring 2012)
 

Plus de Rhonda Hurwitz

Social Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion IndustrySocial Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
 
"Science of Social Media"
"Science of Social Media""Science of Social Media"
"Science of Social Media"Rhonda Hurwitz
 
Keeping Current With Facebook
Keeping Current With FacebookKeeping Current With Facebook
Keeping Current With FacebookRhonda Hurwitz
 
Social Media for The Non-Profit Organization
Social Media for The Non-Profit OrganizationSocial Media for The Non-Profit Organization
Social Media for The Non-Profit OrganizationRhonda Hurwitz
 
Maximizing Linked in for Business
Maximizing Linked in for Business Maximizing Linked in for Business
Maximizing Linked in for Business Rhonda Hurwitz
 
Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Rhonda Hurwitz
 
What's New on the Social Web: 2011
What's New on the Social Web: 2011What's New on the Social Web: 2011
What's New on the Social Web: 2011Rhonda Hurwitz
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionalsRhonda Hurwitz
 
Using Facebook for Business v.2
Using Facebook for Business v.2Using Facebook for Business v.2
Using Facebook for Business v.2Rhonda Hurwitz
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionalsRhonda Hurwitz
 

Plus de Rhonda Hurwitz (11)

Social Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion IndustrySocial Media Strategy for the Fashion Industry
Social Media Strategy for the Fashion Industry
 
"Science of Social Media"
"Science of Social Media""Science of Social Media"
"Science of Social Media"
 
Keeping Current With Facebook
Keeping Current With FacebookKeeping Current With Facebook
Keeping Current With Facebook
 
Social Media for The Non-Profit Organization
Social Media for The Non-Profit OrganizationSocial Media for The Non-Profit Organization
Social Media for The Non-Profit Organization
 
Maximizing Linked in for Business
Maximizing Linked in for Business Maximizing Linked in for Business
Maximizing Linked in for Business
 
Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter?
 
What's New on the Social Web: 2011
What's New on the Social Web: 2011What's New on the Social Web: 2011
What's New on the Social Web: 2011
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionals
 
Using Facebook for Business v.2
Using Facebook for Business v.2Using Facebook for Business v.2
Using Facebook for Business v.2
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionals
 
Twitter for jobsearch
Twitter for jobsearchTwitter for jobsearch
Twitter for jobsearch
 

Dernier

reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfKen Fuller
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashonHolloway
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxsheenam bansal
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FaHaD .H. NooR
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfVISHNURAJSSNSCEAD
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................calvinjamesmappala
 
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsMd Shaifullar Rabbi
 
Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfaudhinafh1
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Md Shaifullar Rabbi
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxAnuragBhakuni4
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdfEducationView
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP InternationalManu Mitra
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?StrengthsTheatre
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxJagrutiSononee
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfoliomoaaz el-shayeb
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsJulia Kaye
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFJulia Kaye
 

Dernier (17)

reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - Priv
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdf
 
Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................Fireman Resume Strikuingly Text............................
Fireman Resume Strikuingly Text............................
 
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
 
Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdf
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
 
wealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptxwealth_spend_bharatpeVerse_Analysis .pptx
wealth_spend_bharatpeVerse_Analysis .pptx
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International
 
How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?How to Host a Successful Webinar for Success?
How to Host a Successful Webinar for Success?
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfolio
 
asdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffsasdfasdiofujasloidfoia nslkflsdkaf jljffs
asdfasdiofujasloidfoia nslkflsdkaf jljffs
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
 

Blogging for Personal Branding

  • 1. BLOGGING FOR PERSONAL BRANDING Connect-To-Care Workshop May 17, 2012
  • 3. How Healthy Is Your Digital Brand? Search Engines Blogs!
  • 4. Evolution of a Personal Brand
  • 6. Blog Role Models • Gary Vaynerchuk (Wine Library) • Seth Godin (Seth’s Blog) • Mark Schaefer (GROW) • Gini Dietrich (Spin Sucks) • Local: – Melissa Riley (real estate tech guru) – Chris Dessi (social media CEO and talking head) – Chris Cornell (T & B Director) – Harvey Chimoff
  • 12. “A Content Strategy for Your Career” • Goals? – Thought Leadership, Connection, Reputation, Etc. – What Do You Want To Be Known For? • Content Strategy – Blog (or vlog) – Speaking – Guest Blogging – Write Articles – E-Book – Newsletter – Webinar, Podcasts, etc. – Yourname.com, About.me
  • 13. First Things First: Strategy • What Is It About? Niche/Focus/POV • Who Is It For? • What Are Their Interests/Problems/Questions?
  • 14. Blogging Basics CREATE … SHARE … MEASURE Be consistent! …Figure out a plan, and Stick With It! Quality >Quantity Be useful Distribute via Social Media Be likeable and genuine Connect … comment on other blogs, etc. Promote Others … Reciprocity
  • 15. Blog Tools and How To’s • Platform/Type – Wordpress.com, Wordpress.org, – Blogger, Tumblr, etc. – Text, images, audio, video • Editorial Calendar – Create – Curate – Interviews, Guest Posts, etc. • Best Practice – Great Content – 90% Headline – “Digital Snacks” … People Scan! – SEO, Tags, Analytics – Sharable – Community
  • 16. Common Blog Mistakes • No Plan • Topic too broad • Infrequent, Inconsistent Posts • No online community • Hard to Read: – Use Sub-Headlines, Bullets – Attractive layout
  • 17. Blog: Power to Connect • Linked in “I would really love – Blog app, Status Updates to meet you in person. • Offline Meetings and Events I'veadmiredyour work from afar, and – session recaps, interviews, etc. would really love to learn more about • Build Your Network you and your business”. – Linkedin,Facebook, Twitter, Google+, Pinterest – Target 10-20 Influencers in your industry – Connect IRL!
  • 18. Visibility, Relationships, Opportunity … “ … Call me after 1pm EST xxx-xxx-xxxx … working on a big project and looking for a NY area resource … ” “ … I would really love to meet you in person. I've admired your work from afar, and would really love to learn more about you and your business … “… I spoke with Rhonda Hurwitz about the panel and she’s available … ” “ … I saw your blog and I’d like to hire you …”
  • 20. Misc. Resources 1. Set Up: You Tube!!! 2. Tips From Local Bloggers: http://shemeansbusiness.wordpress.com/2012/05/08/3-successful-business- bloggers-share-their-secrets/ 3. Blogs about blogging: Problogger … Copyblogger … Denise Wakeman 4. BlogChatSundays at 9pm 5. $50 addition to an iphone, to create/add video
  • 21. Connect WithMe! Personal Blog: http://www.shemeansbusiness.wordpress.com Forbes Blog: http://blogs.forbes.com/rhondahurwitz/ Linkedin: http://www.linkedin.com/in/rhondahurwitz Twitter: http://twitter.com/rhondahurwitz Facebook: http://www.facebook.com/helpmerhondamarketing (If you have any social media questions, post them here!) Pinterest: http://pinterest.com/rhondahurwitz1/ Google Plus: https://plus.google.com/u/0/109847125629181902672/posts