Does Facebook have a place in your small business social media marketing plan? Learn how to use Facebook for your business: create a business page, use Facebook to build your customer base, and get social media marketing tips to make effective use of this social network to grow your business.
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Using Facebook for Business
1. FaceBook Biggest. Social. Network. Rhonda Hurwitz February 5, 2011
2. Online Marketing Statistics: Socially connected consumers: -- Gen Y; 10+ hrs./day! -- Boomers 5+ hrs./day The Social Network “Trifecta”: -- FaceBook, Twitter, Linked in The average person has 120 friends on FaceBook -- Consumer’s trust peer recommendations over advertising
11. FaceBookBasics (Glossary) Profiles = People (friends) Business Pages = Businesses (fans, likes) ( Create a Business page linked to a personal profile. A Business account without a Profile linked to it is not the right choice in most cases ) ------------------------------ Group pages = People with shared interests (members) like a club Community pages = shared experience (like cooking)
12. How to Begin If You Don’t Have a Profile:Build Your Profile>> Find and Invite Friends>> Create Business Page
13. To Create a Business Page:http://www.facebook.com/pages/create
20. YourFaceBookBusiness Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.)
21. YourFaceBookBusiness Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often w /fresh engaging content Be Creative! (Events, Videos, Photos, Contests)
22. YourFaceBookBusiness Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often, Create Conversation -- Add/Manage Tabs, Add Apps
23. YourFaceBookBusiness Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often, Create Conversation -- Add/Manage Tabs, Add Apps -- Integration Points outside of Facebook Website Badge, Email, Newsletter, Blog, Other S. Media
24. YourFaceBookBusiness Page: Elements -- Start With the Basics: Page Name, Profile Picture, Bio -- Branding : Vanity URL (25 fans), Custom Welcome Tab, Custom Profile Picture (opt.) -- Build an Active Wall: Update Often, Create Conversation -- Add/Manage Tabs, Add Apps -- Integration Points outside of Facebook Website Badge, Email, Newsletter, Blog, Other S. Media -- Publicize: “Suggest to Friends”, Personal profile link, Personal Status Updates, Marketing (next page)
39. Summary: The More Social You Are, the More You Will Grow Your Page Post a status message 1-3x/day, -- engaging or interesting content. Respond to any comments on your wall – ask a question to keep thread going! You are a real life person: If You would not do it at a Cocktail Party, don’t do it on Facebook … -- no spam! -- It’s Social Media, not Robot Media! --
40. Where Will I Find the Time? Make Time! -- ROI on Advertising has Declined -- Trading Dollars for Time -- Stick With It !
41. Questions? To connect with me: linkedin.com/in/rhondahurwitz facebook.com/rhonda.hurwitz facebook.com/helpmerhondamarketing (post your social media questions, I will answer them) twitter.com/rhondahurwitz http://shemeansbusiness.wordpress.com
42. HELPFUL FACEBOOK RESOURCES: Helpful FaceBookpages, when you’re stuck: marismith (***the best***) weteachfacebook social@bloggingtracker For Great FaceBookMarketing Tips: Social Media Examiner Go to www.socialmediaexaminer.com, and search “facebook”, i.e., http://www.socialmediaexaminer.com/how-to-better-engage-facebook-fan- page-fans/ http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-f acebook-fanbase/ http://www.socialmediaexaminer.com/10-ways-to-grow-your- facebook-page-following/ For You Tube Video Showing the “@” tag technique for commenting on another page as your page, not your profile http://www.youtube.com/watch?v=ZkW8efwVFq0&feature=player_embedded#! Sample: SME has 100’s of Articles.
50. Appendix #4: Misc. FAQ’s How to Run Promotions: Link to FaceBookPromotion Guidelines: http://www.facebook.com/promotions_guidelines.php ***How to Get Around FaceBookPromotion Rules *** Install Wildfire app: www.wildfireapp.com/ How to Install an App: >>Edit my Page >> Apps >> Search for App >> Add to Page How to claim Vanity URL: Facebook.com/username How to Link Facebook to Twitter: Facebook.com/twitter