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Fresh Intelligence: What's New On Social Media

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Rhonda Hurwitz
Rhonda Hurwitz

An Update on Social Media 2011, and Examples of Best Practice for Facebook, Twitter, and Linked in

BusinessTechnologie
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Fresh Intelligence Roundtable:What’s New On the Social Web? Rhonda Hurwitz September 16, 2011
2011: What’s New … 2011 Additions: Cyberbully, Sexting, Retweet, OMG, LOL, …
Digital Strategy:“The Big Picture” First Things First: -- Visibility, Strategic Traffic, Lead Nurturing, Conversion, Sales mobile $$$ BLOG email
SS Social Platforms: B2B vs. B2C
Google +1 and Google+ … “Plus One” is for “liking” ... “Google Plus” is a new Social Network… A Two Month Old Baby! 30 mil. users Losing steam ?
Google + … Google’s Social Network
Latest Research: How To Achieve “The Hockey Stick” #1: More frequent blog posts (2-3x/wk) #2: A library of blog posts (> 52 posts) #3: More Twitter followers (>1000) #4: Bigger Facebookfanbases (>500) http://www.socialmediaexaminer.com/how-to-grow-social-media-leads-new-research/
Facebook: How NOT to Build Community
Be Personal, Be Creative!!!
Creative Welcome Tab Well Branded Reason to Join Integrated With Blog, YT, T
Variety of Engaging Updates Creative Use of Photos Engaging Updates, responses Incentives Personal (--Kelly)
Write Every Status Update to GetLikes and Comments Questions News Photos Videos Trivia Quotes
Amex Open: Not Just Credit Cards! Think Beyond Your Niche! Social media whitepaper Gov’t contracts
Creative Use of Welcome Tab Before Clicking on Hot Spot After
Unique Tab Specific for Business (Done using iFrames)
Unique Tab: “Reviews”
E-Commerce on Facebook
Email integration
IMPORTANT!!!Edgerank = Facebook Visibility Encourage users to participate (comment, like, post) Status Updates manually: --Penalty for 3rd party apps
Facebook Insights:Engagement Matters One Company: Excellent Another Company : Poor
Advanced FaceBook Metrics
Twitter= Person To Person Connections
Sample Profile and Engagement
Even a big company can make Twitter Personal!
Sample Public Tweets
Behind the Scene – DM’s
Who To Follow?“Ya Never Know …” From: Wefollow.com directory
Targeting Influencers INFLUENCERS!!!
Find People: Listorious Local Search Search: Health Connecticut
Find People: Twitter Advanced Local Search
Find People: Swipe from a Competitor 
Find People: Search a Hashtag #
Find People:Search/Participate in Tweet Chats
Lists: The Key to Twitter Sanity! My 20 Lists 64 lists following me
Klout: “Influence” The Dip!!!
Integrate: Twitter + Blog, E-Mail, etc.
Fan of The Week …PLUS Blog/Fbook Integra- tion!!!
Linked In: No More Cold Calls Step 2: Connected? Step 1: Search Step 3: Introduction! http://www.spinsucks.com/social-media/using-linkedin-to-prospect/
to become a Facebook fan of the 341 Studios page
What’s In the Packet? 341 Studios Social Media Audit and Strategy Checklist Your Social Media Planning Calendar Your “60 Minute a Day” Social Media Routine
Social Media Sample Schedule Sample Visibility Plan: (5 hours/week) August 24 – August 30, 2011* **Note: We can train your team, or outsource work to 341 Studios
Contact:  Rhonda HurwitzT: 914.645.8449E: rhondahurwitz1@gmail.com Blog: http://www.shemeansbusiness.wordpress.com Linkedin: http://www.linkedin.com/in/rhondahurwitz Facebook: http://www.facebook.com/helpmerhondamarketing Twitter: http://twitter.com/rhondahurwitz
Connect With Us! Text “fan 341 studios” to 32665 …become a Facebook fan of our page  Use Today’s Hashtag: #SMRTCON341 and show us some Tweet Love 

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