Richard Dyer argued that a star is a constructed image rather than a real person. Stars in the music industry represent different values that appeal to different audiences. For example, Hannah Montana represents youthfulness and appeals to young audiences, while the Libertines have a rebellious image that appeals to rock audiences. Record labels promote stars through different media to convey their values and target particular audiences. The platforms used for promotion, like magazines, need to align with the star's values. Audiences connect with stars who represent values they relate to. Dyer said stars exist in a paradox as both ordinary and extraordinary, and both present and absent, which keeps audiences consuming more of their image.