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Understanding  audience and target audiences. Dan Ash.
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DEMOGRAPHIC CHART ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CREATING AUDIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
COUNTING AUDIENCE ,[object Object],[object Object]
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The Two-Step Flow ,[object Object]
Uses and Gratifications:  Katz and Blumler ,[object Object],[object Object],[object Object],[object Object]
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Reception Theory ,[object Object]
Extra info ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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Understanding Audience And Target Audiences DASH