2013 oct 26 alez culture! past, present, future of europeana

#Allez Culture!
Past, present, future of Europeana
Harry Verwayen
Digital Heritage Marseille, November 2013

Wednesday, October 30, 2013

“Simple isn’t easy. Try
cooking a good roast
chicken”
Mickey Drexler, GAP CEO/Board apple

2

What is Europeana?

3

What do we consider
the successes and
failures?

4

How did that translate
to ‘business model
innovations’?

5

What does that mean
for the future?

6

Bref: past, present,
future of Europeana

7

‘Uncut’

8

End-users
Content providers
Sustainability
EDM
LOD
...
9

Let’s take a step back

11

12

,
FR)
ac ( rs/
r
Chi tiato
es
i
aqu
e in
J
h
of t ench
One r Fr
rme
Fo
t
iden
s
Pre

www.fansshare.com

13

Asked: Make our European
Heritage available to all, for
work, learning or pleasure!

14

Business model Innovation
(1)
Talk the same language

15

Aggregation model
Partners

Activities

Value
proposition

Aggregation
Marketing
Cultural
Institutions

Resources

Online
cost/benefit
Unity in
Diversity

European
Commission

Portal

End
Users

Benefits

30 million Euro/year


Clients

Channel
Portal

Exhibitions
API

40 FTE
Projects
Costs

Relation

Better access

Aggregation Infrastructure
Domain Aggregators:
• TEL
• APEX
• EUscreen
• EFG
• Linked Heritage

17

> 2500 contributing
partners


# Metadata objects

??

30
23.5

# metadata objects * mln

21

14.6

4.6
2
2008

2009

2011

2010

Year

2012

2013

19

2015 >

> 30 million metadata
objects from all 28
member states in 32
languages


Meta-data?


"Montgomeryshire Express" Children's Corner members

National Library of Wales

24

??

#Website visits
5.1

Visits europeana.eu/yr * mln

3.8

1.6

Year

2012

2011

2010

25

2015 >

Stuff we are good at:
Setting up an Aggregation
infrastructure
Coordinating the development of a
shared Data Model


Stuff we are not so good at:
Reaching people (on our portals)


Business model innovation
(2)
Reach out!

28

Distributed access model
Partners

Activities

Aggregation
Marketing
B2B
Cultural
Institutions

Resources

Value
proposition

Relation

Online
cost/benefit
End users

Access for
everyone

Channel
Portal

Exhibitions
API

APIs

40 FTE

Costs

Benefits

30 million Euro/year


Clients

increased use

Creative
Industries

API?

30

Application Programming
Interface

31

33

#API keys issued

??

765

API key requests (totals)

561

29

31

2009

2010

34

2011

2012

Year

2015 >

2012

34

>760 API keys issued
>70 active applications


36

Wow. Did you do that
all by yourself?


Depends on who you
mean by ‘you’


Jill Cousins
Executive directo
r


Jori
s

Peke
l

Com
mun
ity
Coo
rdin
ator
Open
(Run
GLA
s
M)

www.fansshare.com

41

Neil Bate
s (UK)
Social M
edia
specialis
t

www.fansshare.com

l)
pova (Bu
Milena Po
pp
eteer & A
Jori
Sr. Mark
s Pe
ru
kel
keting gu
mar
Com
mun
ity
Coo
rdin
ator

42

(NL)
Polle
Ad
unity om
C
Com
ions
t
ollec
C
r
nato
ordi

Jori
s

Peke
l

Com
mun
ity
Coo
rdin
ator

www.fansshare.com

43

(UK)
n
d
Fallo
lia
r (an
Ju
ffice
O
)
licy
Po
alist
i
spec
IPR

44

Brendan Kn
owlton
(IR)
Chief Produ
ct
Officer

45

... And 37 colleagues in the
Europeana Ofﬁces (The
Hague, London, Athens)
work on ‘the core service’

46

Then there is the Europeana
Network...

47

> 800 fantastic individuals who
contribute content, technology
and knowledge

48

Marcin Werla

PSNC Digital Libraries Team Leader
(Member since 2010)


Bruno Racin
e (FR),
Chair Europ
eana
Foundation/
President
BNF

50

Nick Poole (
UK)
Network Of
ficers Chair
/
CEO Collec
tions Trust

51

Networking events


Workshops
Add picture of Network
event


Debates


A lot of this is funded through
projects

56

> 500 people across Europe work
on Europeana related projects

57

> 30 million/yr has been
available on a yearly basis for
these projects

58

# New Network members

??

205

# New Network members

160

110

70
60

2009

2011

2010

Year

2012

2013

59

2015 >

Thanks to these investments
Europe now has a leadership
position in the world

60

World leader??? But the site s**ks!

62

Intermezzo:
‘good’ data vs
‘bad data’

63

What we don’t like:

64

65

The results:
12,658 items in collection
139 views
29 click-throughs

66

What we love:

67

68

The results:
10,928 items in collection
3,298 views
3,298 click-throughs

69

Share the good stuff!
You will like the
results...

70

71

Boy with Pig (Gallica/
Bibliotheque Nationale
de France: 2200 likes
on facebook

72

73

74

75

‘thirties nose
jobs’ (Welcome Trust)
resulted in 12,000
visits and 100,000
pageviews on
Europeana
76

Stuff we are good at:
Advocacy and co-ordination of IPR
Issues
Fostering a network


Stuff we are not so good at:
Reaching Creative Industries
Delivering value for cultural
institutions


So, how about the
future?

79

Business Model
Innovation
(3)
Digital Service
Infrastructure
80

What does that mean?

81

100%

#Available objects

20%

15 %

Wish

Reality

In Europeana

*Enumerate study

Stuff we will never be good at:
Reaching lots of end users
ourselves
Developing cutting edge
technology


Stuff we need to improve:
Data Quality
Services for partners
Relationship with Creative
Industry


Stuff we should be really good at:
Trust
Connecting people
Scalability
The Pan-European dimension


Accellerator model
Partners

Activities

Value
proposition

Knowledge
sharing
Institutions

Resources

Relation

Network
cost/benefit
Accelerator
of change

Institutions
Channel
Portal

Exhibitions
API

40 FTE

Costs


Clients

10 million Euro/year +
H2020/Creative Europe

Platform

Benefits

Institutional
change

Creative
Industries

The questions we
should be able to
answer:

87

‘How can Europeana
help us do our job
better, cheaper, faster?’
Lucie BurguessBritish library


‘What can Europeana
do to help reduce
complexity?’
Alex Hinago- Wikipedia


reach the people who
can reach the people?
Nick Poole- Collections Trust


leverage the power of
communities?’

Johan Oomen- Instituut voor Beeld
en Geluid


You are invited:
7/14/21/26 November

https://strategicplanworkshopseuropeana2013.eventbrite.co.uk/


You are invited:
http://dish2013.eventbrite.nl/


Titanic magazine, 11/89

#Allez Culture!


Thank you
Harry Verwayen
harry.verwayen@kb.nl

98

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2013 oct 26 alez culture! past, present, future of europeana