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A tool for your small business

With
Debbie Gioquindo
Social Media: A Tool For Your Small Business
Permission based communications
 Cost effective
 Long tail marketing
 Humanizes you and your brand
 You become a knowledgeable expert on your
brand.
 Build and promote your brand
 Create loyal connections, create relationships
 Customer engagement
 Speak to people with common interests
 Networking

 Push
A

marketing

place where you only speak

 Aggressive
A

sales

replacement for your current marketing
Facebook 73%
incomes above
$75,000

Blog – Establish
credibility

Twitter – 140
Characters or
less

Instagram – 68%
women

Youtube - +6
Billion hours
watched
monthly
Google + 70%
Male oriented

Pinterest
Dominated by
women

Linked In
network of
trusted contacts

Podcasting
Share 648,748 pieces of content

• Reaches more adults 18-34 than any cable network

Users send 100,000 tweets

Share 3,600 photos

Social Media allows your customers to communicate directly
with you
Social Media is the #1 visited sites then search engines
 Doesn’t

matter if you don’t tweet
 Doesn’t matter if you don’t have a facebook
page
Using Social Media for your business is about
the CUSTOMERS YOU WANT TO REACH
Social Media: A Tool For Your Small Business
SOURCE: STATE OF INBOUND
MARKETING, HUBSPOT, MARCH 2012
Social Media: A Tool For Your Small Business
 Observe


Get on networks to see where they are talking
about similar products











Use hashtags to find the conversations

Ask customers what channels they are on




& Listen

Facebook
Twitter
Google +
Pinterest
Instagram

Ask customers if they would like a newsletter
Observe the different channels and see where
you get the most response from.
Social Media: A Tool For Your Small Business
 Begin

with one to two networks. If two,
make sure they compliment each other.
(Facebook & Twitter)

 Establish

a presence

 Move

onto another network

 Don’t

expect overnight success. It takes

time.
Hashtags is the # symbol followed by a
keyword or phrase that helps people find
tweets or posts around things that they are
interested in.
#wine #followfriday #throwbackthursday
#foodchat #winechat #encouragement
Fastest growing network
Social Media: A Tool For Your Small Business
 Pin

content that will be shared
 Don’t just pin your products
 Pin images that compliment but not compete
 You can include prices on your pin


They receive 36% more likes

 Key

is to frequently pin beautiful images with
helpful captions
 Shop

more often
 Purchase more items
 Generates referrals
 Refer buyers to our website or brick and
mortar store
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
 Create

a Page for
your business (NOT
A PROFILE)
 Post information





History
Advice
How-to
Photos

 Ask

for fans
opinions, stories or
advice
Social Media: A Tool For Your Small Business
 Post



2 – 5 Times a day – consistency is key.

Post different content each time
Keep posts short

 Include

photos or links with your updates
 Use Facebook Ads to


Promote a post




Target existing fans

Promote your page



Target outside your fans
Target competitor fans
•
•
•
•

Opportunities in 140 characters or less
New mode of customer communication that
can be tailored to customer preferences
Relationship building – Adding Value
Product promotion and sales
–
–
–

•

Identify your audience
Provide useful content
Engage in conversation

Corporate Reputation Management
–
–

Your brands personality.
A live person
 Events

Webinars
 Speaking engagents
 Podcasts
 Live events
 Training
 New Product
 Book


 Blog

content
 Product Info
 Company News

 Leverage

twitter
traffic to other
locations





FB
Linked In
Google +
Website

 Promote

yourself
 Lending a hand


How can I help you.
Give value back to
your audience
 140

characters to per message
 Hashtags(#) to track messages
 Use @ symbol for replies
 Use D, followed by account name to send
direct message to someone
 Use “RT @accountname: ” followed by quote
to retweet someone’s tweet
 Like a tweet
 Listen

to what is going on and use it as a
market research tool
 Observe
 Tweet
 Lifespan

of tweet 30 sec.

 Share

multiple times cause same people
won’t see it

 Schedule
 Use

content out every few hours

hashtags
 B2B
 Use

links and
photos

 Add

friends

 Create

hangouts
 Linking

picture and
video content with
your brands story
and culture
 Have a central
theme
 Photos must be
visually appealing

 Content

must give
people reason to
follow
New items
 Sneak Peaks
 Behind the scenes
 Special deals

Get app
 Take photo with camera (not thru app)
 Enhance photos
 Upload with hashtags
 Engage with users
 Like photos
 Repost content
 Comment
 Through posting, post on other channels
 Facebook page
 Twitter
 Tumblr



Use these on printed
material
 Brochures
 Print ads
 Business cards
 Rack cards
 Signs



Direct QR code to
 Video
 Facebook
 Twitter
 Contest
 Twitter



Hootsuite
Tweetdeck

 Dlvr.it

 Postplanner

for Facebook – schedule and
content ideas for Facebook. (to schedule and
curate there is a fee)
 Social Crawlytics – where content does best
on each network
 Keywords – Google Adwords Keywords
Social Media: A Tool For Your Small Business
Social Media: A Tool For Your Small Business
Free 5 Feeds, 3 Social Profiles, and your feed is updated every 30
minutes.
Social Media: A Tool For Your Small Business
Free – limited to 3 searches per day
Social Media: A Tool For Your Small Business
Wine Tastings, Education &
Consulting
Social Media Consulting
for Small Business
www.HudsonValleyWineGoddes.com
hvwinegoddess@gmail.com
845-206-9463

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Social Media: A Tool For Your Small Business

  • 1. A tool for your small business With Debbie Gioquindo
  • 3. Permission based communications  Cost effective  Long tail marketing  Humanizes you and your brand  You become a knowledgeable expert on your brand.  Build and promote your brand  Create loyal connections, create relationships  Customer engagement  Speak to people with common interests  Networking 
  • 4.  Push A marketing place where you only speak  Aggressive A sales replacement for your current marketing
  • 5. Facebook 73% incomes above $75,000 Blog – Establish credibility Twitter – 140 Characters or less Instagram – 68% women Youtube - +6 Billion hours watched monthly
  • 6. Google + 70% Male oriented Pinterest Dominated by women Linked In network of trusted contacts Podcasting
  • 7. Share 648,748 pieces of content • Reaches more adults 18-34 than any cable network Users send 100,000 tweets Share 3,600 photos Social Media allows your customers to communicate directly with you Social Media is the #1 visited sites then search engines
  • 8.  Doesn’t matter if you don’t tweet  Doesn’t matter if you don’t have a facebook page Using Social Media for your business is about the CUSTOMERS YOU WANT TO REACH
  • 10. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
  • 12.  Observe  Get on networks to see where they are talking about similar products        Use hashtags to find the conversations Ask customers what channels they are on   & Listen Facebook Twitter Google + Pinterest Instagram Ask customers if they would like a newsletter Observe the different channels and see where you get the most response from.
  • 14.  Begin with one to two networks. If two, make sure they compliment each other. (Facebook & Twitter)  Establish a presence  Move onto another network  Don’t expect overnight success. It takes time.
  • 15. Hashtags is the # symbol followed by a keyword or phrase that helps people find tweets or posts around things that they are interested in. #wine #followfriday #throwbackthursday #foodchat #winechat #encouragement
  • 18.  Pin content that will be shared  Don’t just pin your products  Pin images that compliment but not compete  You can include prices on your pin  They receive 36% more likes  Key is to frequently pin beautiful images with helpful captions
  • 19.  Shop more often  Purchase more items  Generates referrals  Refer buyers to our website or brick and mortar store
  • 23.  Create a Page for your business (NOT A PROFILE)  Post information     History Advice How-to Photos  Ask for fans opinions, stories or advice
  • 25.  Post   2 – 5 Times a day – consistency is key. Post different content each time Keep posts short  Include photos or links with your updates  Use Facebook Ads to  Promote a post   Target existing fans Promote your page   Target outside your fans Target competitor fans
  • 26. • • • • Opportunities in 140 characters or less New mode of customer communication that can be tailored to customer preferences Relationship building – Adding Value Product promotion and sales – – – • Identify your audience Provide useful content Engage in conversation Corporate Reputation Management – – Your brands personality. A live person
  • 27.  Events Webinars  Speaking engagents  Podcasts  Live events  Training  New Product  Book   Blog content  Product Info  Company News  Leverage twitter traffic to other locations     FB Linked In Google + Website  Promote yourself  Lending a hand  How can I help you. Give value back to your audience
  • 28.  140 characters to per message  Hashtags(#) to track messages  Use @ symbol for replies  Use D, followed by account name to send direct message to someone  Use “RT @accountname: ” followed by quote to retweet someone’s tweet  Like a tweet
  • 29.  Listen to what is going on and use it as a market research tool  Observe  Tweet
  • 30.  Lifespan of tweet 30 sec.  Share multiple times cause same people won’t see it  Schedule  Use content out every few hours hashtags
  • 31.  B2B  Use links and photos  Add friends  Create hangouts
  • 32.  Linking picture and video content with your brands story and culture  Have a central theme  Photos must be visually appealing  Content must give people reason to follow New items  Sneak Peaks  Behind the scenes  Special deals 
  • 33. Get app  Take photo with camera (not thru app)  Enhance photos  Upload with hashtags  Engage with users  Like photos  Repost content  Comment  Through posting, post on other channels  Facebook page  Twitter  Tumblr 
  • 34.  Use these on printed material  Brochures  Print ads  Business cards  Rack cards  Signs  Direct QR code to  Video  Facebook  Twitter  Contest
  • 35.  Twitter   Hootsuite Tweetdeck  Dlvr.it  Postplanner for Facebook – schedule and content ideas for Facebook. (to schedule and curate there is a fee)  Social Crawlytics – where content does best on each network  Keywords – Google Adwords Keywords
  • 38. Free 5 Feeds, 3 Social Profiles, and your feed is updated every 30 minutes.
  • 40. Free – limited to 3 searches per day
  • 42. Wine Tastings, Education & Consulting Social Media Consulting for Small Business www.HudsonValleyWineGoddes.com hvwinegoddess@gmail.com 845-206-9463