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Leveraging Social Media for Political Campaigns

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Heather Watson
Heather Watson
Actualités & PolitiqueTechnologieBusiness
1  sur  29
Community Engagement through Social Media
Overview • Choosing the right social media channels • Managing your identity • Engaging constituents • Tools • Handing over the keys to the car
CHOOSING THE RIGHT SOCIAL MEDIA CHANNELS
Social Media
Social Media is Not Free • Organic growth • Requires commitment • Planning • Cost of Poor Management
Just Like Any Other Media Buy Why are you here? • What is your message • How do you want to say it • Goal • Brand Image
Just Like Any Other Media Buy Choose a Channel • Distribution • Audience – Demographics – Psychographics • Reputation • Effective
Advice Choose 1 or 2 channels and manage them very well. If resources allow, build and grow other networks.
MANAGING YOUR IDENTITY
Before Declaring • Do a Social Audit • Delete and unfriend • Separate personal from public • Tighten security on personal
After Declaring • Consistent image
After Declaring • Consistent image • Honest Account Management • Write Fast, Edit Slow • Count to 10
ENGAGING CONSTITUENTS
Content • Create an Editorial Calendar • Cross promote but don’t duplicate publish • Ask questions • Don’t Over-Share, it’s not about you • Be Brief • Be Positive
Celebrate Firsts • Twitter Town Hall • Google Hangout • Guest Blog • Vine • Special Bonuses to Followers • Advise Traditional Media
TOOLS
Hootsuite
Hootsuite
IFTTT (If That Then This)
Buffer
NationBuilder
NationBuilder
HANDING OVER THE KEYS
Security • Keep a master password – Set up user IDs • Identify Roles and Responsibilities – Specify protocol • Enter into a formal agreement
Skills • Knowledge of social media • Excellent judgement (filtering) • Responsive • Ability to see the big picture & strategic • Marketing
Watch Out For • Highly Technical & Analytical • Ego • Availability
Summary • Choosing the right social media channels • Managing your identity • Engaging constituents • Tools • Handing over the keys to the car
QUESTIONS? www.MarketingMediaSolutions.ca @HeatherWats0n

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