1. Women’s Health and Lifestyle
Magazine
Holly Wright

2. My Brief
“
You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style or genre but
it must be self financed through sales or
advertising. You must also produce your
magazine for a specified audience segment
within the 16 to 25 age group.
”

3. How to meet the brief…
To ensure that I am able to meet the brief I have
done the following:
-
ABC1
Ensured that the quality is high
“women’s health and lifestyle” for 16-25 year olds
a gap in the market and is commercially viable
self financed through sales and advertising.

5. Things to consider…
SECONDARY AUDIENCE
The secondary audience for my magazine will include
Northern Echo readers, parents and siblings
In order to avoid offence and ensure the secondary
audience are happy there will be…
- No taboo lexis
- No inappropriate content
- No nudity

6. Things to consider…
CONSTRAINTS – THE PRESS COMPLAINTS COMISSION
The PCC is a body who deals with complaints from
members of the public about the content of magazines and
newspapers. There are 16 codes that must be followed by
magazines and newspapers. The PCC look into complaints
that have been made by individuals who believe that the
code has been breached.
To ensure I do not break any of the codes I have
created 5 golden rules I must follow…

7. Things to consider…
1
2
3
4
5
It is very important to ensure that informed consent is given before
questioning, photographing or publishing information about an individual.
To ensure trespassing doesn’t occur I will gain consent from the land owner
to be allowed to access the area and to take photographs on it.
I will be considerate and caring when discussing sensitive topics such as
illness, shock and grief.
I must ensure all information is confidential therefore not giving out
information about an individual e.g. name, age and race. Unless permission
is given.
I must ensure that all information about a topic, individual or organisation
that is published is accurate.

8. My USP
Not only does Impulse concentrate on the social
aspects of women’s lifestyle including
fashion, beauty and makeup, it dives deep into
the wellbeing of the target audience focusing on both
the mental and physical health.

9. Briefing my idea
I briefed my idea which involved discussing the
genre, design, target audience and article ideas and
gained this feedback…
“the genre is
“Good ideas, different compared
to what you get in other women’s
lifestyle magazines”
unique and the
article ideas are
very untouched”
“Sounds interesting but research might be difficult!”

10. Genre Research…

11. Genre Research…
Bright lively colours
Catchy sell-lines
Active layout
Young model
Variety of fonts
Use of shapes
Bold fonts
How it
affected my
design…
- Colours
- Sell lines
- Fonts
- Imagery

12. Genre Research…

13. Genre Research…
Colourful
Various
images
Active
layout
Young
model
Variety of
fonts
Breakout
box
Pull out
quote
How it
affected my
design…
- Colours
- Layout
- Fonts
- Imagery

14. Mock Ups
1

15. Mock Ups
2

16. Mock Ups
THE GOODS
- Clear layout
- Suitable colours
- Nice use of black and white images
- Good amount of columns.
THE BADS
- Confusing main image
- Too much text on one side
- Images should be incorporated into the text
1

17. Mock Ups
THE GOODS
- Nice spread out and clear layout
- Pale colours are suitable
- Appropriate images, especially black and white
- Column use is good due to being spread out
THE BADS
- Pink is quite a jolly colour
- Kicker is difficult to read
- Cluster of images makes caption difficult to
read
- Pull out quote needs to be incorporated better
2

18. The Name…
- Not too long, not too short.
- Memorable
- Can be related to genre
- Related to female products e.g. body sprays
- Different

19. My Aims…
- All readers are able to relate, yet personal to each
individual
- Discusses topics which are rarely touched on
- In-depth and understandable to bright and
intelligent readers
- Doesn’t create stereotypes for women

20. Fonts…
Colours…

21. Overall Product
•
•
•
•
•
Front cover
Content
Article 1 – Depressingly Common
Article 2 – Diets. Dangerous or Delightful?
Article 3 – Eat Well. Stay Well.

22. Article Details
FRONT COVER
Images – active, ideal, window to
future self, mid-range
Layout –
clear, professional, exciting, explosiv
e
Fonts –
bold, capitalised, italicised, clear, (sa
ns) serif
Colours – black, pastel
red, white, girly, bright

23. Article Details
CONTENTS PAGE
Images – active, close up to long
range, explosive
Layout –
clear, classy, professional, explosive
Fonts – bold, serif, clear
Colours – bright, pastel, rule of 3
(black, red, pastel red)

24. Article Details
DEPRESSINGLY COMMON
Images – static, black and
white, mid-range and close up
Layout – clear, spread out, break
out boxes
Fonts – serif
fonts, clear, bold, italicised
Colours – pastel, black and
white, plain, dull

25. Article Details
DIETS. DANGEROUS OR DELIGHTFUL
Images – window to future self,
active, bright, active
Layout – explosive, exciting,
break out boxes, clear
Fonts – serif, clear, bold,
italicised
Colours – colourful, pastels,
variety, bright.

26. Article Details
EAT WELL. STAY WELL.
Images – active, mirrored, split
image, long range
Layout – clear, spread out, break
out boxes, 2 columns
Fonts –
serif, bold, italicised, clear, eligible
Colours – bright, pastel
red, white and black (rule of
three)

27. Conclusions
-
16 pages
Paper size – A4
Paper type – gloss
Price - £1.50
1/3 adverts
Distribute 6,000
copies
DISTRIBUTOR – HEARST MAGAZINE UK
-
Well known
Specialises in mid-range
Distributes similar magazines
e.g Company and Cosmopolitan

28. Printing Costs
6000 copies
16 pages
High quality paper

29. Personnel Rates
£25
£25
Journalist
Photographers
Models
Subeditors
Researcher
Make-up Assistant
£25
£9
£30

30. Personnel Expenditure
£30
1
Journalist (£325 = 13 hours)
2
Photographer (£780 = 13 hours)
3
Researcher (£63 = 7 hours)
4
Subeditor (£375 = 15 hours)
5
Make up Artist (£30 = 1 hour)
£325
£375
£63
£780
Total Personnel Expenditure = £1898

31. Equipment Costs
£240 = 13 hours
Studio
Flash Lighting
Camera
QE Insurance
included
£203 = 13 hours

32. Equipment Expenditure
£100
1
£240
Studio (including lighting)
(£240 = 13 hours)
2
3
£203
Camera (£203 = 13 hours)
Insurance (£100 = 1 day)
Total Equipment Expenditure = £543

33. Total Expenditure…
£4111

34. Advertising Prices
Advertising Sizes
1 insert
2-3 insert
4-6 inserts
7+ inserts
DPS
£2200
£1050
£800
£725
DPS
-Specified Position-
£2500
£1300
£925
£815
Full Page
£1150
£630
£460
£415
Full Page
-Specified Position-
£1300
£800
£505
£470
Half Page
£565
£260
£240
£220
Quarter Page
£205
£190
£150
£140
1/8 Page
£95
£80
£70
£65

35. Advertising Sales
£1300
1
£2200
1 x back cover
2
3
1 x inside back
4
£1150
1 x inside front
1 x DPS
£1150
Total Advertising Income = £5400

36. Predicted Sales Income
x 1.50
6000
-----------9000
Cover Price (£)
Estimated Sales
Sales Income (£)

37. Total Income
£14400

38. Net Profit
£10298
- 50% for
distributor and
wholesaler
Final Income
£5144.50

39. My Brief
“
You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style or genre but
it must be self financed through sales or
advertising. You must also produce your
magazine for a specified audience segment
within the 16 to 25 age group.
”

40. Thank you for listening…
ANY QUESTIONS?