Media literacy for the information professional A three day workshop at the Summer School Hochschule der Medien in Stuttgart. May, 2010. Barbara Devilee, Esther Hammelburg

1. Good morning!
Media Literacy for the Information Professional
Day one
Monday May 3 2010

2. Summer School Seminar Media Literacy for the
Information Professional
Seminar Goals, Learning Objectives and Products

3. Seminar Goal
At the end of the seminar you have designed a
media literacy workshop within your expert
theme.

4. Who are you?
What are your learning needs?

5. Learning Objectives
You can explain the concept of media literacy.
You can differentiate between various media literacies.
You can apply various teaching methods.
You can explain the importance of media literacy.
You can convince contractors of the importance of your own workshop.
You can formulate learning objectives.
You can choose the suitable teaching method for the learning objectives of your workshop.
You can test the formulated learning objectives with the right tools.
You can design a workshop in which you teach relevant knowledge, skills and attitudes on media
literacy.

6. Day by Day
Monday May 3rd: focus on Media Literacy
Tuesday May 4th: focus on Teaching Methods
Wednesday May 5th: demonstrations of the designed workshops

7. The program for today
9.30 Getting to know each other and Seminar Goals
11.15 Coffee Break
11.30 Media Literacy
12.00 Assignment: target group and learning needs
13.00 – 14.00 Lunch
14.00 Assignment prepare expert group presentation
15.00 Expert group presentations
16.15 Looking Back and Looking Forward
16.30 End

8. Getting to know each other
Answer the following questions on paper (a3)
• What is your name?
• Where are you from?
• Where do your work or study?
• What expert group are you in?
• What do you wish to learn during this seminar?
• How do you wish to to apply the things you learn in this seminar?
• What are your learning needs?
Write down the title of your favourite book/film/website/game (with a short
explanation)

9. Quiz Time
Self test: write down the questions (numbers) and answers
(letters) on a piece of paper. We will look into the answers
right after the quiz.

10. 1.Potter's book takes a _________________ approach to
media literacy.
A Personal
B Positive
C Negative
D Cultural

11. 2. Personal locus is a building block of media literacy. Your
personal locus is composed of ___________________ and
___________________.
A Access and control
B Goals and access
C Access and drives
D Goals and drives

12. 3. _________________________ is/are organized information
in a person's memory.
A Knowledge structures
B Personal locus
C Media literacy
D Literacy skills

13. 4. Factual information consists of information that is
A Contextual and confirmed.
B Delivered via media.
C Accepted beliefs that cannot be verified.
D Raw, unprocessed, and context free.

14. 5. If I take existing elements and construct a new structure, I
am using my ______________ skill.
A Analysis
B Evaluation
C Grouping
D Synthesis

15. 6. When we move into the intensive development stage of
media literacy, we become able to
A Recognize our decisions affect society.
B Make comparisons among different messages.
C Seek out different forms of narrative.
D Develop detailed information on particular topics.

16. 7. From a media literacy perspective, "programming" is the
process of
A Deciding what we want to consume.
B Coding our mind to make more informed choices.
C Developing an appetite for wider variety.
D Creating a television network line-up.

17. Answers

18. 1.Potter's book takes a _________________ approach to
media literacy.
A Personal
B Positive
C Negative
D Cultural

19. 2. Personal locus is a building block of media literacy. Your
personal locus is composed of ___________________ and
___________________.
A Access and control
B Goals and access
C Access and drives
D Goals and drives

20. 3. _________________________ is/are organized information
in a person's memory.
A Knowledge structures
B Personal locus
C Media literacy
D Literacy skills

21. 4. Factual information consists of information that is
A Contextual and confirmed.
B Delivered via media.
C Accepted beliefs that cannot be verified.
D Raw, unprocessed, and context free.

22. 5. If I take existing elements and construct a new structure, I
am using my ______________ skill.
A Analysis
B Evaluation
C Grouping
D Synthesis

23. 6. When we move into the intensive development stage of
media literacy, we become able to
A Recognize our decisions affect society.
B Make comparisons among different messages.
C Seek out different forms of narrative.
D Develop detailed information on particular topics.

24. 7. From a media literacy perspective, "programming" is the
process of
A Deciding what we want to consume.
B Coding our mind to make more informed choices.
C Developing an appetite wider variety.
D Creating a television network line-up.

25. Extra questions

26. A. Social information consists of information that is
A Accepted beliefs that cannot be verified.
B Contextual and confirmed.
C Raw, unprocessed, and context free.
D Delivered via media.

27. B. Which of the following skills allows you to determine if
there is a pattern and then make a generalization based on
that pattern?
A Deduction
B Synthesis
C Evaluation
D Induction

28. C. Which of the following is NOT one of the dimensions of
media literacy?
A Moral
B Critical
C Emotional
D Cognitive

29. D. When you are able to recognize that the way a product
looks in an advertisement isn't as it will be in reality, you are
in the __________________ stage of media literacy
development.
A Narrative acquisition
B Critical appreciation
C Intensive development
D Developing skepticism

30. A. Social information consists of information that is
A Accepted beliefs that cannot be verified.
B Contextual and confirmed.
C Raw, unprocessed, and context free.
D Delivered via media.

31. B. Which of the following skills allows you to determine if
there is a pattern and then make a generalization based on
that pattern?
A Deduction
B Synthesis
C Evaluation
D Induction

32. C. Which of the following is NOT one of the dimensions of
media literacy?
A Moral
B Critical
C Emotional
D Cognitive

33. D. When you are able to recognize that the way a product
looks in an advertisement isn't as it will be in reality, you are
in the __________________ stage of media literacy
development.
A Narrative acquisition
B Critical appreciation
C Intensive development
D Developing skepticism

34. Assignment 1
Who is your target group?
What are their learning needs?
• Exchange the answers to the reading questions of the expert readings.
• Decide on target group for your workshop.
• What are their learning needs?
• Write down 3 learning needs on 3 different post its (individually)
• Exchange within your expert group
• Use the seven skills Potter has formulated as a guide and make your
learning needs more specifically targeted to your target group and make
them more concrete.
• Visualize your target group and their learning needs in a collage
using the magazines and postcards we provided.

35. The seven skills of Media Literacy
(according to J.W. Potter)
Analysis breaking down a message into meaningful elements
Evaluation judging the value of an element; the judgment is made by comparing a
message element to some standard
Grouping determining which elements are alike in some way; determining how a group
of elements is different from another group of elements
Induction inferring a pattern across a small set of elements, the generalizing the pattern
to all elements in the set
Deduction using general principles to explain particulars
Synthesis assembling elements into a new structure
Abstracting creating a brief, clear, and accurate description capturing the essence of a
message in a smaller number of words than the message itself

36. Assignment 2
Expert group presentation
In your expert group prepare a short presentation (appr. 5 mins) about:
• The expert readings (use the reading questions as a guide)
• The two best and the two worst practices (and explanation)
• Your target group (visualized and in words)
• The skills you find important to work at during the workshop you are
going to design
Audience:
• Write down at least one question and one suggestion for every other
group.
• Write down the feedback on the other groups on the feedback form.
• Write down the feedback other groups get that is useful to you.

37. Plenary Evaluation
What did you learn from the presentations from the other expert
groups, you can use for your own workshop?
Do you have any questions about the feedback you got?
Do you have any questions about the goals and end products of the
seminar?
Write down 5 keywords about this day of the seminar
Use the readings and material from the other students (on Moodle) to
design your workshop

38. The Program for Tomorrow
Teaching Methods
Assignment: Elevator Pitch
11.15 Coffee Break
Assignment: Design Workshop
13.00 – 14.00 Lunch
Assignment: Design Workshop
Looking Back and Looking Forward
16.30 End of Workshop: Drinks