2. People spent $1.6 billion on virtual goods in 2009
Why?

4. Social games generate… social emotions!

5. Friends are now accessible through the game

6. Mandala is a social games publisher

7. 1. New type of social games
2. International ambition with multilingual games
3. R&D program to increase paying users conversion rate
4. Personal strong expertise on viral marketing strategy for video
games
Why are we so special?

8. Did you know?
20%
have paid cash
for in-game benefits
50%
of Facebook log-ins are specifically to play games

9. Average social gamer: a 43 years old woman
69% women playing social games
31% men

10. Business model: in-game transactions

11. The most expanding market in the video game industry
$1,380,000,000
Invested into 87 specialized
companies in 2009!
Nov 09: Playfish acquired by EA for $400M!
June 10: Zynga raised $147M!
July 10: Playdom acquired by Disney for $763M!

12. Nadya JAHAN - CEO!
32 years old
Digital native & video games
addict
Social networks pioneer
Former business developer in
the video game industry
Early entrepreneur at 18
Technical background

13. The team: video games experts
Vaghé
Marketing manager
Guillaume
Graphic Designer
Axel
Graphic Designer
Florent
Game designer
Renaud
AS3 Developer
Davy
Community manager
Nadya
CEO & Business dev.

14. Thanks!
@nadyajahan
nadya@mandalagames.com
Nadya JAHAN
Founder & CEO