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Studio: Walt Disney Pictures
Release Date: December 17, 2010
Plash Page
•Lite version option
•Launch trailer
•Website is a page under disney.com
Homepage
•Home
•Ride light cycle
•Create/Edit program
•Codex
•Tron Legacy
•Chronology
•Downloads
•Games
•Music
•Media
•News
•Product
Create/Edit Program
1. Create Program
2. Answer series of questions
3.Customized it by uploading image
4. Receive points for creating
5. Points are redeemable
For download aka upgrades.
Create/Edit Program (Continued)
Change name
Use rewards
Towards upgrades
Users upgrades
Ride light cycle
Edit facial data
Upgrades
Include:
Exclusive Wall papers, images, and printable posters.
Synopsis/Cast
•Movie summary including.
•Cast and crew.
CODEX: About Tron
The Story
Tron (Original)
Tron: Legacy
CODEX: Characters
TRON TRON LEGACY
•Choose a characters between users
and programs
•Character info includes:
-Actors name
-Faction
-Era
-Allies
-Enemies
CODEX: Vehicle
•Choose from 5 different vehicles.
•Info includes:
-Owner
-Special capabilities
CODEX: Weapons and Items
•Choose from 5 different weapons.
•Describes weapons abilities and powers.
CODEX: Locations
•Choose from 8 different locations.
•Brief description of locations significance
CODEX: Lexicon
•Gives definitions of movie terminology.
CHRONOLOGY
•Gives you highlights from Tron, Encom, and Flynn lives.
•From 1970 through 2010.
Downloads
•Poster
•Wallpaper
•Buddy Icon
Games: Classic Arcade
Main Menu
Choose from a series of games
Games are very traditional
Very simple and easy to play
Games: Iphone App
•Users are able to connect to to official mobile site
•Watch latest movie trailers
•Check out art and relive ComicCon
•Unlock exclusive clock when using Monster docking station
Game: Xbox 360, PS3, PC
Game trailer
About the game
Special features
In game screen shots
Game: Wii, DS
About the game
Screen shots
Music
Grammy Award-winning duo Daft Punk will be scoring
The film.
Media
VIDEOS GALLERY
NEWS
•Articles from Comi-Con
•Iphone Apps
•Magazines
Products
Graphic Novel
Gaming Chair
Docking Station
Itunes App
Sweepstakes
•Users can enter a series of sweepstakes.
•Prizes include: Red carpet premiere, video game prize pack, trip to
Disneyland, autographs, posters, and gear.
•Prizes are unlocked by the number of users that enter.
•There’s a lot to do in
the website. Can
keep the user busy
for days.
•Has a lot of
information on the
movie.
•Option of navigating
the website in Lite
version, (no flash a lot
faster).
•Traditional Tron
arcade game. Easy
and entertaining to
Analysis of website
What works What doesn’t work
•Need to install a
plug in to play the
game. Which is a
slow process.
•No social media
share incentives.
•Information
overload, un-
organized info can
be overwhelming for
first time users.
By The Numbers
Fans: 248,988
Update Frequency: Not a lot of activity
Strategy
•Informative:
Links, photos, videos,
and surveys.
•They upload movie
screen shots one at a
time adding a story
caption with it.
•Updates on cast and
crew’s recent activities
like interviews or
appearances.
•Use the Facebook poll
app to ask users
questions.
Updates
Custom Tabs-
TRONiverse
Click anywhere on the globe
To get the comments from that area
Comments from users
Custom Tabs – Tron Hub
Enter Zipcode for
Screening info
Preview
Apps
Shop online
Get on the Tron-
Niverse grid
By The Numbers
Followers: 7,287
Update Frequency:
Started: July 6, 2010
Strategy
Updates:
•Same updates as FB.
•Use Hashtags.
•No personal tweets
are formal and informative.
•No Mentions
•No RT’s
•No Lists
Flynn Lives.com
Users play along in the search for Flynn.
Flynn Lives
Fans: 11,111
Started: Feb 22, 2010
Zero Hour
Fans from major cities around the world are called upon
to unlock this puzzle by entering a code to their respected
number..
Enter code
Cities involved Codes to unlock
Zero Hour (continued)
Fans from major cities around the world are called upon
to unlock this puzzle by entering a code to their respected
number..
Step 1: Locate Destination
Step 2: Identify agent
Step 3: Convey password
Step 4: Receive cell phone
Step 5: Follow directions
Step 6: Get secret code
It only took a matter of hours until all users from different
Of the world were able to unlock the poster.
Zero Hour (continued)
Step 7: Enter code online
Step 8: Begin unlocking poster
Circuit Pulse
Users enter phone
number
Users receive a phone call then asked to enter code:
Users must then use the process of
Elimination on their phone to guess
the code to gain access to the site.
Circuit Pulse
When entering the right code, users get access to a sneak preview of the movie.
Also a phone number where they can call and talk to Flynn.
Flynn Frontier
Flynn Frontier
About the author Critical Raves Dedication
Flynn Frontier (Excerpts)
Digital Urban Sprawl
Users play along in the search for Flynn.
Click on games to name it.
Red dots show
All the games on
The map.

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Tron legacy Marketing Campaign