Sports betting operators are moving to live betting on a massive scale (i.e. 70% of bets) but affiliates are yet to follow suit – why is this? Attend this session to find out how the leading sports operators see this sector developing in the next 12months, what opportunities are available to affiliates and how you can take advantage of what live betting has to offer. This session will cover: The growth and increasing importance of mobile apps and affiliate tracking. How operators and affiliates can work together to prosper from what looks to be an enduring trend. Current and future diversification of products and the opportunities these present e.g. new sports, white labelling

1. Live betting – The opportunities for affiliates CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited.

2. introduction BETFAIR IN PLAY ZONE MOBILE APP LIVE STREAMING XML/API FEED SUMMARY CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. 1

3. BETFAIR IN PLAY ZONE 2

4. Betfair is mobile on all core products... CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. 3

5. MOBILE KEY POINTS BETFAIR APP WAS THE FIRST BETTING APPLICATION IN THE APPLE STORE FOR BOTH THE iPHONE AND iPAD AVAILABLE ACROSS ALL PLATFORMS VIEW BETTING HISTORY / DEPOSITS / WITHDRAWS / ALL SPORTS / FORM / RESULTS / TIPS / CONTENT MOBILE CUSTOMERS ARE 19% MORE VALUABLE TO BETFAIR FATSEST GROWING AREA OF THE BUSINESS NEW APP AVAILABLE – BETFAIR RACING APP COMING SOON – MULTIPLE BETTING ON BETFAIR MOBILE ALL CUSTOMER TRACKING IS IN PLACE AND REVENUE COMMISSIONS AVAILABLE TO AFFILIATES CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. 4

6. Marketing - A snapshot of what we have done so far

7. Live streaming on betfair CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. 6

8. LIVE STREAMING - KEY POINTS Live events streamed straight to your desktop Horseracing, Football, Tennis and more Form, Stats, Results are all available in the live video area Many events are free of charge although some require a minimum £2 bet XML feed of events is available to all Betfair affiliates All links provided are tracked in the affiliate system and link straight to live video CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. 7

9. betfair price feeds – xml/api API feed available to all affiliates – Odds Publisher license (300 calls/min) Dedicated support team available – BDP@betfair.com XML feed available to all affiliates – 5 min refresh covers all markets All links direct to market and fully tracked in the affiliate system CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. 8

10. SUMMARY Live betting is a key focus to Betfair and is our main USP In Play Zone is live and will be expanding to cover more sports and more markets Mobile is a the fastest area of growth at Betfair and we are looking at key partners and developers to work with Betfair has a Business Development Team that works with developers to build new betting platforms and mobile apps More and more live events are being streamed on Betfair– All UK and Irish racing Our live prices are available to affiliates and partners with a dedicated support team Betfair constantly strives to make all new products and developments available to affiliates and partners so we can work together to offer customers the number one betting platform in the world CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. 9

11. Thank you - ANY questions? CONFIDENTIAL and not for reproduction without prior written consent. © of the Sporting Exchange Limited. 10