Social Marketing Campaigns: What Can the iGaming Industry Learn?
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Looking at social media campaigns that have been successful outside iGaming can shed light on what will work in iGaming. Taking the most successful non-gaming social media campaigns, this session analyses why these campaigns were effective and how they led to increased signups, revenue and brand recognition. Discover the objectives of each campaign, how they were tracked and the positive impact they had on the bottom line. Judith Lewis, Head of Search, Beyond
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Social Marketing Campaigns: What Can the iGaming Industry Learn?
- 1. Social Marketing Campaigns What Can the iGaming Industry Learn?
- 3. This presentation contains confidential information that is intellectual property of Beyond Ltd. 2010
- 4. Old Spice This presentation contains confidential information that is intellectual property of Beyond Ltd. 2010
- 5. Old Spice Man - Twitter This presentation contains confidential information that is intellectual property of Beyond Ltd. 2010
- 6. Old Spice Man - YouTube This presentation contains confidential information that is intellectual property of Beyond Ltd. 2010
- 7. Old Spice Man - Facebook This presentation contains confidential information that is intellectual property of Beyond Ltd. 2010
- 10. Moonfruit
- 12. trending for 3 days
- 13. 1 st creative image sent in
- 14. there was an avalanche of creative entries
- 18. Case-mate
- 20. Barack Obama
- 21. powered by the web, not advertised on it.
- 22. BarackObama.com Main body of text is like a blog
- 24. 3.0 million contributors 6.5 million online donations 93% less than $100 $80 Average online donation $500 million raised online
- 26. YouTube Weekly Address by President-Elect Also available on AOL, Yahoo, and MSN.
- 27. LinkedIn
- 29. McCain’s missteps: astroturfing Asking supporters to cut and paste talking points into blog comment threads in exchange for prizes? Its bribing, not authentic and undermines what social media are all about.
- 32. Habitat UK – Hashtag spam
- 34. Nestle – don’t tit-for-tat in public...
- 35. Wal-mart – Criminal behaviour in the EU
- 36. Skittles – OMG... Just OMG
- 37. And remember... Quote by Lisa Myers
- 38. Judith Lewis Head of Search Beyond [email_address] Twitter.com/JudithLewis www.SEO-Chicks.com MostlyAboutChocolate.com
Notes de l'éditeur
- Igor: Obama and his campaign team made another great strategic choice. Most marketers used “the internet” for shouting banner campaigns. But Obama and his team must have seen that the key ingredients of the web were not shouting banner ads! The power of the web was: peer communications, sharing, interaction, building relationships, entertainment, sharing opinions and more. Source: http://www.slideshare.net/saydowin/obama-social/21
- Igor: Most brands focus at campaigns and spend their money on media. But their websites are awful and scare away leads immediately. Obama had noticed that the most important part of the marketing campaign was his website! Brands can learn from Obama: the website is marketing tool # 1. The website will determine the ROI of all your efforts and budgets. Spend less on campaigns and create a smart website. Source: http://www.slideshare.net/gearyinteractive/marketing-a-presidential-candidate-online-presentation/8
- Source: http://www.alleyinsider.com/2008/11/obama-s-online-spend-actually-very-tiny
- Igor: A few fundraising facts to give a sense of how successful he was at creating this social movement: 1.7M contributors thru april 2008 2.9M total contributions thru april 2008 93% total contributions under 100 in April 2008 according to Huffington Post While the campaign doesn’t report on % of contributions received online, anecdotally we know the smaller contributions tend to come online November 2008, 3.0M contributors 6.5M online donations 93% total contributions under 100 Average online donation $80 $500 million raised online Source: http://voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html
- Igor: I hate the word cross media campaign. It feel it’s overhyped. Mostly people even mean to say: multi media and not cross media. But if you look at Obama’s campaign, I do not know what to call it… Is it 360 degrees of integrated? I feel it seems like surround sound marketing . Everywhere you go you feel like you are in the epic center of his movement. Source: http://www.slideshare.net/gearyinteractive/marketing-a-presidential-candidate-online-presentation/11 Source: http://voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html
- Igor: Obama never stopped. After his program he keeps embracing video sites to share his message. Source: http://change.gov/newsroom/entry/your_weekly_address_from_the_president_elect/ Source: http://www.youtube.com/watch?v=qN1S1LdkUeg
- Igor: What can your brand do with LinkedIn? Look at Obama: he used his LinkedIn profile to reach out to professionals to discuss his view points on business, income tax and finance. Separate LinkedIn group, where followers can download badges and give their suggestions. Source: http://www.linkedin.com/in/barackobama
- Igor: What can brands learn from McCain? If you pick the wrong agency, one that is not WOMMA complaint, they will probably act against the WOMMA code of ethics. And bloggers will damage your brand! You might get invited to court for spam as well. McCain made a very painful mistake here! What can brands learn from Obama? Be authentic. Never, never bribe bloggers . Don’t cheat or lie. Be transparent! If you want seeding, write consumer reviews (about your brand yourself) or invite social influencers: be open and honest about it! Hire a WOMMA complaint agency! Be aware that cheeky tricks will always backfire and damage your brand. Ask your agency for credentials, your brand is your biggest asset! Your traditional PR or media agency mostly do not even know what WOMMA or WOMMA complaint is. Check it out tomorrow, ask your agency and find out. Source: http://www.slideshare.net/gearyinteractive/marketing-a-presidential-candidate-online-presentation/15