This document discusses urbanization trends in emerging markets and the concentration of populations in large cities. It notes that one quarter of emerging market populations live in large cities (>1m) and this share is growing fast. The document discusses how urban concentration enables execution capacity, replicability, and cluster benefits for companies. It provides urbanization statistics specifically for Brazil, showing its highly urbanized population. The rest of the document discusses Cisco's city diagnostic tools and framework for assessing cities' ICT usage, environments, and developing strategic plans and priorities. It provides examples of Cisco work with the cities of Drancy, Guldborgsund, and Rivas Vaciamadrid.

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TIC e concorrência sustentável
das cidades
Inovaday, 29 abril 2011, São Paulo
Darren Ware
Cisco Systems

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Urban Population in
Emerging Markets

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One-quarter of the EM population lives
in large cities (>1m)... and their share
is growing fast.
0
100
200
300
400
1975 1980 1985 1990 1995 2000 2005 2010 2015
EM Large Cities (>1m)
EM Other Urban
EM Rural
Population Growth (Indexed to 1975 pop.)
U.N. “World Urbanization Prospects” 2007/2003

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• Concentration of home and
business demand
• Execution capacity
• Replicability
• Cluster benefits

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Urban Concentration in Brazil

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Brazil’s Population Is Highly Urbanized
and the Trend is Forecasted to Continue
U.N. “World Urbanization Prospects” 2007/2003
61% 88%
Urban Share of Total Population
0
50
100
150
200
250
300
Population Growth (Indexed to 1975 pop.)
Urban
Rural

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Large City
Share of
Internet Users
Large City
Share of
GDP
55% 64%

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What is the
City Strategic
Framework
Using the City
Diagnostics
Tool

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•Focuses attention of city leaders
•Provides specific reference points
ICT Usage and Environment
ICT Usage in City Management & Operations
Basic Services
Online
Services
Internal
Administration
City Wide ICT
Environment
City Strategic Framework

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ICT Usage and Environment
Services delivered
throughout the
city, including
traffic
management, trans
portation, emergen
cy, public safety
and utilities.
Basic Services Online
Services
Internal
Administration
City Wide ICT
Environment
City Strategic Framework
ICT Usage in City Management & Operations

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ICT Usage and Environment
Web-based
offerings, includin
g
information, portal
s, payment
mechanisms and
other transactions.
Basic Services
Online
Services
Internal
Administration
City Wide ICT
Environment
ICT Usage in City Management & Operations
City Strategic Framework

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ICT Usage and Environment
Technology in
internal city
operations, includin
g data and voice
networks, data
centers, call
centers, and office
IT infrastructure
such as
PC’s, servers, etc.
Basic Services Online
Services
Internal
Administration
City Wide ICT
Environment
ICT Usage in City Management & Operations
City Strategic Framework

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ICT Usage and Environment
Basic Services Online
Services
Internal
Administration
City Wide ICT
Environment
ICT Usage in City Management & Operations
Policies and
regulations, infrastru
cture-related
investments, training
and programs that
promote technology
adoption.
City Strategic Framework

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City Strategic Framework
ICT Usage and Environment
Services delivered
throughout the
city, including
traffic
management,
transportation,
emergency, public
safety and
utilities.
Web-based
offerings, including
information, portal
s, payment
mechanisms and
other transactions.
Technology in
internal city
operations, includi
ng data and voice
networks, data
centers, call
centers, and office
IT infrastructure
such as
PCs, servers etc.
Policies and
regulations, infras
tructure-related
investments, train
ing and programs
that promote
technology
adoption.
Basic Services Online
Services
Internal
Administration
City Wide ICT
Environment
ICT Usage in City Management & Operations

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Using the same structure,
City Diagnostics survey explores
a city’s ICT and environment

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• Public Transit
• Traffic
Management
• Safety and
Security
• Municipal
Utilities
• Service
Portfolio
• Online
Functionality
• Online Reach
• Portal
Organization
• ICT Strategy
• ICT Budget
• Back Office ICT
• Network
• Data Center
• Building
Management
• Connectivity
Plan
• Broadband
Investment
• Internet Access
• Skills/Training
• Building
Standards
Basic Services
Online
Services
Internal
Administration
City Wide ICT
Environment
ICT Usage in City Management &
Operations
City ICT Usage and Environment

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Broadband Penetration
Completes The Picture
Enables Benchmarking Across
Five Arms of the Pentagon

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Household
Broadband
Penetration
City
Diagnostics

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ICT Contributes to Growth--
Broadband even more!
Impact analysis below:
Incremental annual GDP growth
from every 10 percent points
difference in ICT penetration

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0.0%
0.5%
1.0%
1.5%
Fixed tel.
penetration
Mobile tel.
penetration
Internet
usage rate
Broadband
penetration
High-Income Countries Emerging Countries
Source: World Bank
1.5%
1.0%
0.5%
0.0%
Fixed tel.
Penetration
Mobile tel.
Penetration
Internet tel.
Penetration
Broadband
Penetration
High-Incom e Countries Emerging
Countries

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What is the
City Strategic
Framework
Using the City
Diagnostics
Tool

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http://wwwin.cisco.com/it/
dashboards/city/dashboard.html
Tool Demo

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City Diagnostic Tool: City Results

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Technology
Services
Initiatives
City Diagnostics
workshop
City Action Plan
Individual
City
Diagnostics
Opportuni
ty Gap
Priority
targets
City Diagnostics
interviews
1
2
3
Using City Diagnostics

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Confronting Urban Issues
with Technology
Urban Issue
Safety
Spending
Effectiveness
Livability
Education
Competitiveness
Opportunity
Coordinated Security
Efficient Resource Use
City Worker Capabilities
Passenger Experience
Modern Skills
Connectivity

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City of Drancy - France
Challenges
• Create a safe place to work, live and invest: reverse outflow of
citizens, reduce crime, attract more businesses and grow jobs, and
establish a higher education level - transform into a leading
innovative community and commerce center
• Connecting three municipalities Drancy, Le Bourget and Dugny –
80.000 inhabitants
• Network-based transformation of city services
Solutions
• City wide fiber network connecting homes (6000), businesses (200)
and municipal buildings (80), operated from a virtualized data
center
• Physical Access Control & iPhone access in municipal buildings
• Deployed municipal CCTV
• Virtualized servers & desktops supporting 1300 municipal
employees across 60 municipal buildings
• Cisco TelePresence (3x): cross-municipal collaboration - now - and
TPaaS for SMB – later

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Guldborgsund - Denmark
Challenges
• 6 municipalities consolidated to one
• 5 remote Citizen Service Centers servicing 63.000 citizens
• Save cost and maintain & improve service levels
Solutions
• Virtual Citizen Service & Virtual reception
• Cisco TelePresence, DMS and Physical Security
Results
• Substantial cost savings on human resource while centers require
minimum staffing
• Citizen contact maintained at a personal level
• Employees productivity increased
• Service levels improved
Virtual Reception @ City Hall
Video Call Agent @ Central Citizen Center
Virtual Citizen Service @ Remote Center

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City of Rivas Vaciamadrid - Spain
Challenges
• Create an Information and Communication platform, enabling
cross-sector collaboration, higher productivity, lower operational
costs, green initiatives and better citizen services
Solutions
• Metropolitan Area Network; connecting municipal buildings: 62
• Controlled and safe building access; Access Control Points: 232
• Safe environment: IP CCTV Cameras: 359
• Smart Transit: Outdoor Wireless: WiFi Access Points: 100
• Smart buildings: IP Automation Lightening & Climate Points: 280
• Smart traffic: Traffic Light Control Areas: 15
Results
• One of the highest valued municipalities creating a citizen
experiences through the smart use of technology
• Real time management of buildings: lower energy and water
consumption
• Lower costs of communications and operations